10 Artistic Firm Profile Examples to Encourage You [+ 12 Templates]

As a content material creator, I do know model id is every part. My viewers desires to know what makes me totally different, why I create content material, why they need to belief the knowledge I put out, and why I would promote a services or products.

The identical is true for corporations. Along with the knowledge above, individuals who discover your organization on-line need to find out about your mission, imaginative and prescient, and how one can assist them remedy their issues.

One of the best ways to convey all this and set up a stable model id is to do what I did with my very own web site — create a profile. In my case, it is a creator profile, however for you, it might be an organization profile.

Unsure what an organization profile is or create one? Don’t fret — I received you lined with a breakdown of every part you should find out about constructing an organization profile.

Your historical past and values are integral elements of your model positioning technique, and an organization profile is the place you’ll be able to point out this data with out feeling such as you‘re speaking somebody’s ear off.

2. Can Justify a Larger Value Level.

An organization profile is an ideal alternative to point out the work that goes on behind the scenes, thus justifying why your costs could also be greater than others in your trade.

For instance, luxurious style home Prada’s firm profile emphasizes the corporate makes use of uncooked supplies which might be meticulously sourced and completely produced for the style home.

This creates a way that you simply’re paying extra for higher-quality objects. It additionally explains why I can by no means afford them.

3. Builds Your Fame.

My content material creator profile emphasizes that I‘ve been an anime fan since childhood and reveals how I developed my abilities for years as a journalist. My viewers is aware of I’m an skilled creator who additionally occurs to be a complete nerd.

My viewers trusts I‘ll present high quality content material rooted in my ardour for the medium. It’s a fame I maintain dearly.

Take into consideration what you need your organization’s fame to be. Is your organization the one which began as a small family-owned store that grew right into a billion-dollar enterprise? Or is it an organization that upholds sustainability and places ethics on the forefront of its model?

You possibly can construct your fame via advertising, service, and gross sales campaigns, but it surely all begins with a well-curated profile.

Obtain the Free Firm Profile Templates

No want to start out from scratch. HubSpot has six free firm profile templates for organizing and sharing your profile. Obtain these templates totally free and observe the subsequent steps on this article.

2. State the aim of the corporate profile.

Your assertion should align with what you‘re making an attempt to perform. Let’s say your aim is to draw buyers. In that case, you need to embrace:

• Your online business’s efficiency
• The worth of the merchandise you promote
• The corporate’s income

However, if you wish to entice clients, it is best so as to add the corporate values to your profile.

The aim of an organization profile ought to act as your information all through the method, so take your time on it.

3. Determine on the format or fashion.

Have you ever ever clicked off a web page as a result of its format or fashion was too jarring or tough to navigate? In that case, you realize first-hand how essential the correct fashion and format is to an organization profile.

When designing your profile, contemplate your viewers. For instance, it‘s finest to stay to the normal format for an accounting agency. That’s, listing the corporate’s achievements and awards.

However, when you’re in a style or social media advertising agency, you need to be inventive and visible.

I really like the homepage for Dept, a advertising expertise firm with an progressive and visible homepage that aligns with its affords and reveals off its creativity.

Do not be afraid to experiment or go wild along with your concepts so long as they resonate along with your target market.

4. Inform your story & be genuine.

1,000,000 different companies promote what you‘re promoting, however nobody else shares your story. Your story is what makes you distinctive. Don’t simply write numbers and dates; let your prospects know who you might be.

Be susceptible and inform them why you began your corporation.

For instance, considered one of my favourite manufacturers, Thursday, could be very candid about why it began promoting boots. Thursday’s profile says:

“Thursday was constructed out of our personal frustration. Clunky work boots or delicate style boots? Low-cost footwear that disintegrate after a number of wears, or extremely overpriced footwear? It did not appear proper that we needed to make these trade-offs. There needed to be another choice.”

What impressed you? Share the unhealthy and the nice – it mustn’t be glamorous. It solely needs to be genuine.

5. Add your organization’s mission assertion.

If you do not have a mission assertion, it‘s time to craft one. Writing a mission assertion in your firm isn’t as scary because it sounds, and there’s no have to overthink it.

When crafting a mission assertion, I take into consideration these three questions:

• Who you serve – your goal shopper
• How do you do it – what services or products do you present to resolve their issues?
• What makes you totally different – why ought to your customers purchase from you or belief you over your rivals?

Let your solutions information your assertion.

6. Write your organization’s historical past.

Rising up, I all the time thought historical past was boring — however that‘s not all the time the case concerning an organization’s historical past. As I stated, each firm has a novel story, and detailing your wealthy historical past is a good way to face out.

Simply make sure you recount your story chronologically; in any other case, it’s going to confuse your readers. You are able to do it in a paragraph or a timeline format if it reveals a circulation.

One other tip is to do not forget that much less might be extra. As tempting as it’s to share all of your milestones, stick with the most important ones to keep away from overwhelming the reader.

7. Describe the services you provide.

The following step is to explain what your organization affords. You possibly can select a number of of your finest services or products and provides an in-depth description or just listing every part your corporation affords.

8. Title the awards your organization has obtained.

In case you have obtained any awards or recognition, add them to your profile and describe them. They showcase your organization’s values and provides the group a cause to belief you.

9. Add your buyer’s testimonials.

Your clients might take every part you say with a grain of salt, however they are going to imagine different clients who’ve used your merchandise. This is a wonderful technique to promote your corporation with out having your services or products come off as hard-sell.

For those who‘re a B2C enterprise, merely embrace a few of your buyer’s finest quotes tied along with your finest worth merchandise. For those who’re a B2B enterprise, have a testimonial from essentially the most distinguished shopper in your profile.

Hedley & Bennett, a restaurant put on firm, options buyer critiques and testimonials on its homepage.

10. Embody a name to motion.

Whereas not necessary, I strongly counsel a name to motion as a result of it could solely assist. It could actually urge folks to guide an appointment, make a purchase order, and many others.

Take into consideration what you need the readers to do after studying the profile — go to your department, try your web site, or name you? Merely embrace it on the finish of your profile. This brings us to our final step.

Professional Tip: For those who’re utilizing our CMS, dropping in a customized CTA is simple.

Get began with HubSpot’s CTA device.

11. Add your organization’s contact data.

Okay, so that you bared your organization‘s soul by way of your organization profile, and readers have extra enthusiasm for your corporation and need to work with you — now what?

Properly, the subsequent step could be to contact you, however they will’t try this in case your data is not simple to identify.

Embody in your profile all of the attainable methods your prospects can attain you. This will embrace however shouldn’t be restricted to social media profiles, web sites, cellphone numbers, fax, electronic mail, and bodily handle.

Be sure it is seen to anybody who reads your organization profile.

1. Starbucks

Starbucks’ firm profile has all of it — its mission, background story, merchandise, retailer environment, and even folklore concerning the identify. Better of all, they handle to drag off sounding real and grandiose.

I do not know many different espresso shops that would declare that their mission is “to encourage and nurture the human spirit.”

Starbucks’ firm profile is a incredible instance of a retailer with a typical family product: espresso. Starbucks managed to face out from the competitors via its mission and values.

2. Wales Bonner

If your organization has an thrilling and mental historical past, you would possibly contemplate making a profile like Wales Bonner’s.

It begins with an impactful assertion:

“Wales Bonner proposes a definite notion of cultural luxurious that infuses European heritage with an Afro-Atlantic spirit. Launched by Grace Wales Bonner following her commencement from Central Saint Martins in 2014, the label is knowledgeable by broad cultural analysis and embraces a multiplicity of views.”

After sharing the model’s mental background, it describes the proprietor’s journey in constructing the corporate, ranging from when she was a university scholar, in addition to the accolades she has obtained via her ingenuity in design.

With a very good stability of picture and textual content, the timeline serves as a reminder of Wales Bonner’s stability and development.

3. Diehl Group Architects

Take a look at Diehl Group Architects’ firm profile for each cleanliness and ease of use.

The net web page makes use of clickable bins to separate subjects, permitting customers to decide on which topic to be taught extra about. Moreover, the complete design mirrors the corporate‘s objective, together with the web page’s background, which shows a flooring plan.

4. Bloomberg

Shoppers use video as an integral a part of their journey with manufacturers, so that you would possibly think about using a compelling video to convey your organization’s story as Bloomberg does in its firm profile.

Bloomberg‘s profile proves the corporate is aware of its viewers as a result of it affords fast statistics and hyperlinks to different website areas, comparable to Careers and Tech. Whereas different companies would possibly do properly in offering a inventive, long-form story, Bloomberg’s typical demographic is probably going extra analytical.

5. Nike

You possibly can immediately perceive Nike’s two main functions — health, folks, and inclusion.

While you land on its web site, you are greeted by a daring assertion: “Convey inspiration and innovation to each athlete* on this planet.”

The asterisk implies, “In case you have a physique, you might be an athlete.” As you scroll, you will see data on its inside variety and inclusion initiative, world group influence, and sustainable enterprise program, with little or no point out of its merchandise.

Nike’s firm profile portrays a bigger, grander imaginative and prescient, compelling an viewers to imagine in its model earlier than buying a product.

6. Seattle Cider

Seattle Cider Firm‘s profile is minimal and engages viewers via compelling animations that display the corporate’s cider choice.

The web page flows seamlessly and offers important data concerning the product earlier than displaying the corporate’s mission and values.

This profile is a wonderful instance of an organization that understands its customers’ considerations (on this case, high quality elements) and addresses these points whereas nonetheless displaying character and aptitude.

7. Delta

Delta‘s web page is well-organized by subject and showcases the corporate’s values, together with efforts to interact with the group and promote sustainability.

It contains temporary meta-descriptions beneath every class, and the design permits customers to click on via to be taught extra. Delta’s firm profile is straightforward and uncluttered however contains all the required data to display its uniqueness.

8. Roam Loud

Roam Loud’s firm profile is a superb instance and inspiration for any model with a private story.

It’s easy but efficient, beginning with a pleasant greeting, “Hey there!” and ending with an inventory of values. In between, the founder clearly states why she created her model and why its existence is essential to her and potential patrons.

9. MAD Architects

MAD Architects‘ firm profile is a wonderful instance of simplicity and informativeness.

The profile isn’t shy in regards to the agency’s accomplishments and lets readers dive deeper into the agency’s exhibitions, lectures, awards, and publications, all seen on totally different tabs on the identical web page.

By leaning into a powerful model voice and giving particulars about its service, clients have the knowledge they should determine for themselves.

If your corporation is a pacesetter in your subject, contemplate creating one just like MAD Architects.

10. Topicals

Topicals is a skincare firm that gives merchandise and schooling to assist folks goal and study flare-ups. It has a one-of-a-kind about us web page that’s interactive and offers a enjoyable expertise for website guests.

While you land on the web page, you instantly see a number of interactive playing cards, the primary of which describes its mission.

When you’re carried out studying about its objective, you’ll be able to be taught extra in regards to the firm by clicking on the opposite playing cards or just choosing the knowledge that’s most related to your wants.

1. HubSpot

On HubSpot‘s profile web page, you’ll discover a temporary description of the corporate’s mission and what it does. In just some phrases, HubSpot explains that the corporate’s aim is to assist companies develop via its specialised inbound software program.

2. H&H Wealth

On the “Why Zaneilia” web page of its web site, the founding father of H&H Wealth briefly introduces what she believes in and encourages her clients to stroll the journey along with her.

She additionally makes a promise to her shoppers, setting expectations and the tone for the service she’ll ship, serving to her and her enterprise come throughout as a associate moderately than a vendor.

3. Dope Espresso

Dope Espresso goals to bridge the hole between espresso, hip hop, and tradition to uplift the Black group. Its web site describes the corporate’s historical past and mission.

Nonetheless, a single line stands out as a strong and impactful description of its enterprise to take inspiration from: “We’re Dope Espresso Firm, and we’re altering the world one cup of espresso at a time.”

4. Authentique Company

Authentique Company offers the right quantity of knowledge upfront to explain what it’s and its mission and values — leveraging the ability of id in model campaigns that replicate cultural identities moderately than erasing them.

I additionally love the use if the time period “code switching,” which is a time period girls of coloration like myself know too properly. This reveals Authentique Company understands and pertains to its viewers.

It’s a fantastic instance of shortly and succinctly convey your message to website guests.

5. The Cru

The Cru is a service that connects members with like-minded girls to gas private {and professional} development. It makes use of an “Our Story” web page as an organization profile, the place the founder particulars how she fashioned the group and the way she owns “Cru” (a play on the phrase “crew”).

This abstract is a testomony to the worth of the service. The “letter from the founder” fashion additionally feels private and welcoming.

6. Carol H. Williams

Carol H. Williams, an promoting company, doesn’t have an “about” web page or a proper firm description. Nevertheless, it shows a snapshot of what the corporate is all about on its “Group” web page.

It emphasizes its core values and makes use of fashionable language (“#squadgoals”) to determine that it retains up with the present traits.

7. Cafe Con Libros

Cafe Con Libros doesn’t have an about us web page.

Nonetheless, it does have an organization description that clearly explains its mission and values in two quick sentences: “Cafe con Libros (espresso with books) is an Intersectional Feminist group bookstore and occasional store.

By way of our alternative of books, programming, and nice espresso, we endeavor to create a vibrant group house the place everybody, particularly womxn -identified folx, really feel centered, affirmed, and celebrated.”

8. Customized Collaborative

Customized Collaborative helps no/low-income immigrant girls construct entrepreneurship abilities that assist them achieve a sustainable style.

Its About Us web page options important need-to-know data for anybody seeking to them for help, all for donating to the trigger, or just seeking to be taught extra in regards to the enterprise.

Obtain These Templates for Free

Regardless of the template, ensure your profile contains the next:

• Firm identify
• Established date
• Bodily handle per location
• Contact data

About Us / Our Story / Our Starting

On this a part of the corporate profile, you’ll need to incorporate a short introduction to your organization, together with the place, when, and by whom the corporate was based, the corporate‘s mission assertion, and/or the corporate’s imaginative and prescient and objective.

You do not essentially have to incorporate services or products on this part but, however focus in your greater which means and the way you stand out from rivals as a substitute. Inform your story in a compelling approach.

For example, HubSpot begins its About Us part with, “Greater than ten years in the past, we had a imaginative and prescient — an inbound world.” HubSpot does not point out its merchandise till additional down the web page.

If you wish to add your organization historical past in a extra compact approach, contemplate including an organization timeline like this one:

Obtain This Template

Our Mission / Values

Right here, you should say what your organization stands for on a bigger scale. You possibly can state your final aim and your hopes in your services or products. Take a look at these inspiring firm imaginative and prescient and mission assertion examples for concepts. Here is an instance:

Obtain This Template.

Our Group

Present an image or temporary paragraph describing your staff. You possibly can deal with management or clarify your organization’s tradition. Finally, this part ought to assist customers perceive how your staff can uniquely serve them.

Obtain This Template

Our Product / Providers

Describe a high-level overview of what your product is and the way you hope it’s going to positively influence the person’s life. You possibly can hyperlink to a Product web page if crucial, so preserve this part comparatively basic.

Obtain this template.

2. Blue HubSpot Firm Profile Template 

Possibly you need to preserve issues easy and minimal with a darker blue hue and a heavier deal with imagery. In that case, try this firm profile template, additionally obtainable from HubSpot. 

Obtain this template.

3. Minimalist Geometric HubSpot Firm Profile Template 

Are you a minimalist? Do you want rhombuses? In that case, you then’ll take pleasure in HubSpot’s minimalist, geometric firm profile template. 

Obtain this template.

4. HubSpot Firm Profile Template 5

Cool colours, just like the blue-green coloration featured within the template beneath, can encourage a relaxed power. So, this template is a wonderful alternative if you’d like a chilled power related along with your firm. 

Obtain this template.

5. Cream and Navy Blue HubSpot Firm Profile Template

I simply love a very good minimalist template with aesthetically pleasing coloration pairings. I imply, who does not?

Obtain this template.

6. Know-how Firm Profile Template 

This is not among the many templates we provide, however I nonetheless adore it as a result of it is visually fascinating with the gradient graphics within the background, and it contains my favourite coloration—purple. 

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7. Tangerine Firm Profile Template

This template has a extra eclectic coloration palette however makes use of shapes and clean areas to maintain the template from showing too busy and distracting. 

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8. Colourful Firm Profile Template

If your organization is within the inventive trade and loves coloration, then this template could possibly be a fantastic illustration of your corporation. 

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9. Tiffany Startup Firm Profile Template

I like this template loads as a result of the icons within the higher proper nook embrace hyperlinks to your organization’s social media. 

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10. Blue and White Minimalist Firm Profile Template

Once more, you’ll be able to’t go mistaken with minimalism and a pop of impartial blues. Nevertheless, when you do not like coloration and also you need one thing just a little brighter, you’ll be able to simply swap out the blue in your firm colours. 

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11. Yellow and Inexperienced Trendy Firm Profile Template

The checkerboard sample provides a pleasant flare that guides your eyes down the web page to the essential content material, comparable to your organization identify and speak to data.

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12. Orange White Trendy Firm Profile Template

Canva calls this orange and white, however that appears crimson to me. Both approach, the template offers ample house in your emblem, identify, imagery, and data. 

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Begin Your Firm Profile At present

And there you’ve got it — every part you should find out about placing collectively an organization profile. For those who nonetheless want just a little further assist, remember to scroll up and click on on the hyperlinks to our templates.

Editor’s Notice: This put up was initially printed in January 2019 however has been up to date for comprehensiveness.