Getting access to the suitable Fb analytics instruments is essential to advertising success. When you’re not monitoring your efficiency, you’re advertising blindly.
With a Fb analytics software, you’re capable of look into your viewers’s demographics, your posts’ efficiency, your adverts’ efficiency, your engagement price and extra. Nevertheless, it may be tough to search out one of the best Fb analytics software to your staff. Particularly since Fb shut down its standalone analytics software in 2021.
All through this text, we’re going to cowl the highest 10 Fb analytics instruments you should utilize to measure your success. Together with paid instruments, free instruments and a few instruments that are perfect for monitoring your Fb adverts.
1. Sprout Social
When you haven’t but heard of us, welcome! Sprout Social is an all-in-one social media administration software that helps manufacturers create, schedule, handle and monitor their social media content material.
Whereas you should utilize Sprout with almost any social media platform, we’re speaking about Fb at the moment—and Sprout’s Fb analytics instruments are extraordinarily helpful.
Sprout Social’s Fb analytics choices permit customers to get an excellent overview of their Fb Enterprise Pages. You may rapidly see your complete impressions, variety of engagements, clicks, viewers progress and extra. Plus, you may entry viewers demographics to be sure you’re concentrating on the suitable folks.
Options:
- Colourful, easy-to-read graphs that provide you with an on the spot concept of how your Fb is doing
- Competitor reviews that allow you to get a glimpse at how your Fb compares to the competitors
- The power to tag content material that belongs to sure campaigns so you may gauge marketing campaign success
2. SocialPilot
SocialPilot is a social media advertising software that gives capabilities like publishing, scheduling, content material curation, collaboration, Fb adverts administration, and naturally, Fb analytics. To check-drive the software, SocialPilot gives a 14-day free trial to offer manufacturers the chance to check out their options earlier than biting the bullet.
Options:
- Get insights into your best-performing Fb content material so you may create extra of it
- Uncover the optimum instances to submit primarily based in your particular viewers insights
- Collect detailed PDF reviews of your Fb analytics to share along with your staff or your shoppers
3. Keyhole
Keyhole is a social media administration software that focuses solely on analytics. They provide analytics for quite a lot of platforms, together with Fb, with the objective of serving to manufacturers analyze all features of their on-line presence. From competitor analyses and marketing campaign monitoring to hashtag analytics and influencer monitoring, Keyhole has quite a lot of nice choices for manufacturers seeking to get a full scope of their Fb exercise.
Options:
- Automated Fb reviews that make monitoring efficiency as simple as doable
- Hashtag monitoring to offer perception into how your hashtag campaigns are performing
- Profile analytics and account monitoring that allows you to gauge your success versus your rivals’
4. Rival IQ
RivalIQ is one other analytics-focused social media software. Their software permits corporations to observe a number of completely different platforms, like Fb, Twitter, Instagram, YouTube, LinkedIn and TikTok. Monitor the success of your social media campaigns from one easy dashboard. The very best half is that RivalIQ gives quite a lot of free instruments for manufacturers who wish to monitor their social media analytics on a funds.
Options:
- Free head-to-head reviews that present you ways you evaluate to your largest competitor on any given platform
- Complete social media audits that assist you to determine your greatest and worst-performing content material
- Machine studying that helps you perceive why rivals might have obtained a leap in attain
5. Brand24
Brand24 is a social media monitoring software that helps manufacturers observe their Fb analytics. Monitor on-line firm mentions, hashtags, traits, alerts and extra by way of your Brand24 dashboard.
Options:
- Dialogue quantity chart that means that you can analyze when your model identify is being talked about extra usually
- Point out analytics that offers you perception into which accounts are speaking about your enterprise
- Sentiment evaluation that can assist you gauge the general sentiments surrounding your model identify
6. Oktopost
Oktopost is a B2B social media engagement software with quite a lot of helpful social media administration capabilities. Oktopost is exclusive as a result of it particularly caters to the B2B trade.
Options:
- Customizable dashboards with quite a lot of chart sorts to assist visualize your outcomes to your staff
- Insights into your patrons’ journey on Fb and different social media platforms
- Viewers insights like follower progress, demographics, model mentions and extra
7. Fb Insights
Whereas Fb’s standalone analytics went away, they do nonetheless have a very free Fb Insights part of your Fb Enterprise Web page. This helps you get a really high-level overview of how your Fb posts are doing as an entire. To entry your Fb Insights, head over to your enterprise web page, then scroll down within the left sidebar till you see Insights.
Options:
- At-a-glance web page abstract that offers you perception into how your Web page has finished the final week or month
- Web page follower insights to make sure you’re concentrating on the suitable viewers and to know when to submit
- 13+ classes of insights that can assist you get a greater concept of how your Fb Web page is doing
8. Meta Enterprise Suite
The insights part of the brand new Meta Enterprise Suite is the most important free analytics characteristic provided by Fb. They’ve created this as a approach to monitor the insights in your Fb and Instagram profiles all in the identical place. You may entry the total suite of Meta enterprise instruments by going to enterprise.fb.com. Then, click on Insights within the left sidebar to entry your Fb analytics.
Options:
- The power to assemble Fb and Instagram analytics in the identical easy-to-access dashboard
- In-depth insights into your content material, viewers, web page outcomes and extra
- Downloadable reviews you could simply share along with your staff or shoppers
9. Fb Adverts Supervisor
When you’re operating Fb adverts and on the lookout for a approach to maintain observe of them, your very first choice goes to be none apart from Fb Adverts Supervisor. Right here, you’re capable of get in-depth insights into the efficiency of your adverts and if you’ll want to make any changes for them to achieve success. Plus, it’s a very free software (apart from the advert spend).
Options:
- Efficiency charts that allow you know the way your advert is doing and the way many individuals it’s reaching
- Get insights on how related your viewers thinks your advert is so you may make crucial adjustments
- Check out insights on the marketing campaign, advert set and advert degree to see the nitty-gritty of your advert efficiency
10. AdEspresso
AdEspresso is a social media software devoted particularly to serving to you enhance the efficacy of your social media adverts. With instruments that assist with Fb, Instagram and Google adverts, you may simply get nice insights into learn how to create and promote the very best adverts to your model.
Options:
- Get fast analyses on how your advert campaigns are performing with chicken’s-eye-view reviews
- Automated PDF reporting that makes it fast and simple to seize reviews to your advert efficiency
- Tagging capabilities that help you monitor a number of campaigns at a time
Discover the suitable Fb analytics software to your model
It may be tough to resolve which software is one of the best Fb analytics software to your model. That’s why it’s at all times a good suggestion to take a while to look over every software and its options, so you may make probably the most knowledgeable determination doable. When you’re nonetheless caught, begin a free trial with Sprout’s analytics software or think about scheduling a demo to be taught extra.
