By Sean Tinney August 17, 2023
Anybody who writes frequently, can relate to this – It takes numerous effort and time simply arising with the best subjects. Then on prime of that it’s important to truly write it, and rewrite it, and rewrite it some extra.
As a content material creator, you don’t simply write for one channel, almost definitely you write for a number of channels – like a weblog, e-newsletter, social media.
There are a couple of targets it’s best to attempt to obtain with something you write:
1 – Don’t be boring
2 – Educate the reader one thing they might not know
3 – Go away an impression that causes readers to really feel like they’ve to reply or react
Due to these targets (actually, they’re my guidelines for writing participating content material), there are days the place you might wrestle to provide you with content material concepts.
Then once you do have an thought, it could take you a couple of hours to jot down one piece of content material.
But when there was a solution to make writing content material faster and simpler whereas nonetheless producing tremendous participating content material, you’d be all for it – proper.
That’s the place repurposing content material comes into play.
On this weblog (which by the way in which was repurposed from a e-newsletter), you’ll uncover 10 wonderful methods to repurpose your content material. Plus I’ll share some examples of the way I’ve repurposed my content material for greater engagement.
Repurpose e-mail into a brand new weblog
I used to have a look at my e-newsletter content material and weblog content material as two completely different methods. Till I wrote this e-mail again in Might. It was about how one can develop your corporation with extra and higher critiques.
I assumed it might make an amazing weblog submit, so I did some key phrase analysis (which I do for all my weblog posts) and located there was search quantity for “how one can get Google critiques”.
To repurpose the content material to a weblog I wanted so as to add some extra supporting content material, however the core story was there. Test it out for your self: Easy methods to get Google critiques: A step-by-step information to boosting your gross sales.
Repurpose weblog content material for a social submit
That is the simplest solution to repurpose content material, simply pull one necessary nugget of data out of your weblog and make it a social submit. Embrace the weblog submit URL to assist drive extra visitors to your weblog content material.
On this instance, I repurposed content material from a weblog submit on the “greatest fonts for emails” and turned it right into a Twitter submit by highlighting the highest methods to decide on an e-mail font. Plus I added a graphic displaying the highest fonts. By including the URL (as a bitly hyperlink) I used to be capable of drive extra visitors to the weblog submit.
Repurpose weblog content material for a Thread
Or you may summarize the important thing factors of your weblog with a Twitter Thread.
Right here’s an instance of a weblog submit on “how one can develop your e-mail listing utilizing YouTube” that I became a Twitter Thread.
Make your e-newsletter a social submit
I took this e-newsletter the place we talked concerning the new social platform Threads and turned it into an Instagram Reel, which took Chelsea (you’ll see her within the video) 5 minutes to make.
Then I added the archive of the e-newsletter (additionally known as a Publication Hub) so anybody, even when they weren’t on our e-mail listing, might learn it.
Do you know that every one AWeber accounts come geared up along with your very personal Publication Hub – right here’s how you will discover it.
Flip a weblog into e-mail content material
Take that weblog you simply created or a few of your hottest posts and switch it into an e-mail e-newsletter.
You have got a number of fast and simple choices for turning your blogs into e-newsletter content material (particularly in case you have an AWeber account).
Choice 1: Use the feed aspect
In AWeber accounts there’s a “feed” aspect within the drag & drop builder. Pull the feed aspect into your e-mail, then add your weblog URL and your most up-to-date weblog posts are robotically added to your e-mail.
You’ll be able to present the picture, title, description, creator, and date for every weblog.
The feed aspect may also be used for YouTube movies and podcasts.
Choice 2: Ask AWeber’s AI Writing Assistant to summarize your weblog
While you write an extended kind piece of content material, it may be difficult to then repurpose it into a brief kind content material corresponding to a e-newsletter.
That’s when you may ask AI to summarize your weblog.
AWeber has an AI writing assistant characteristic constructed straight into the e-mail message builder. Simply open up the immediate and ask AI to summarize your submit.
Right here’s immediate you need to use to make sure the identical high quality is produced:
Summarize this weblog submit [blog url]. Write it in the identical tone and voice because the weblog submit. Maintain the phrase rely to beneath [include how many words you want the newsletter to be] phrases.
I used this immediate within the video under and the outcomes have been wonderful.
Repurpose a e-newsletter for a YouTube video
As soon as your content material’s written, you primarily have an overview for a YouTube video. Now it’s time to share your experience in a video.
On this instance, I took the e-newsletter about Threads that we already repurposed for social media and had one in every of my colleagues create a YouTube video.
This offers us much more methods we will use that one piece of content material for a number of completely different channels.
Repurpose a weblog for a YouTube video
Making a YouTube video from present content material isn’t simply restricted to newsletters. Weblog posts additionally make nice content material for movies.
Right here’s an instance of a weblog submit (Electronic mail design ideas: A information for non-designers) that we repurposed right into a YouTube video.
Since weblog posts are typically an extended type of content material, you don’t need to learn it verbatim. As a substitute break your weblog submit out into sections the place you may speak about key factors of your submit.
Repurpose content material right into a lead magnet
You have got all this wonderful content material in your weblog, YouTube movies, your e-newsletter, and probably social media that you may bundle collectively to create a lead magnet.
Begin with content material that’s driving probably the most visitors, this can be a good indicator that’s a preferred matter.
Right here’s an instance of a lead magnet that AWeber partnered with Litmus on. The general theme of the lead magnet was writing higher emails. Our portion was to teach readers on the several types of copywriting formulation that might be used to jot down higher emails. We pulled the content material from this weblog submit titled “The three greatest copywriting formulation for e-mail advertising.”
Repurpose content material right into a course
Creating a web-based course is a improbable solution to monetize your content material. Plus when utilizing present content material from a weblog submit, creating this course is usually a fairly fast and simple effort.
To create worth to your on-line course, it’s necessary to enrich your present weblog content material with supplementary supplies. These might be slideshow shows, participating movies, infographics, templates, and different assist assets that cater to numerous studying preferences.
Fortunately, user-friendly platforms like Teachable and Thinkific make the complete course of of making a web-based course very easy.
Right here’s an instance of a course we created in Thinkific. The course, “24/7 Electronic mail Advertising and marketing Masterclass,” was created utilizing some content material from our weblog and different supporting supplies.
Drawing on the wealth of professional insights accessible from our content material, we curated a outstanding studying expertise that resonates with our customers and helps them develop into higher e-mail entrepreneurs.
Repurpose content material for a podcast episode
Wanting concepts for a podcast episode? Look no additional than your present content material. Publication and weblog content material make nice subjects for a podcast.
One of the best half is you primarily have an indicator on how widespread that content material will likely be by taking a look at your e-mail opens and clicks or weblog visitors.
AWeber created a sequence of podcast episodes based mostly solely on the content material from this Final Information to Electronic mail Advertising and marketing.
Right here’s an instance of a kind of podcast episodes:
Your flip
Repurposing content material will not be a brand new, revolutionary technique. It’s truly a really strategic a part of a well-rounded advertising plan. However you’d be shocked what number of nice content material writers don’t apply this technique. Me included, till lately.
So when you haven’t began repurposing your content material, no time like the current to start out. You probably have been, let me know what techniques you employ.
