11 LinkedIn Carousel Concepts (And Examples)

LinkedIn carousels are an important content material format for a lot of causes. First, the LinkedIn algorithm prioritizes this content material format, in all probability due to the visible attraction and subsequent engagement. Very similar to Instagram carousels, they are usually very interesting as a result of they differentiate from the opposite sorts of content material you may come throughout in your feed.

Additionally they are likely to carry out fairly nicely – I’ve solely posted a number of, however they are usually one in all my top-performing codecs, a win for my private branding efforts. And in accordance with our inner information, they’ve the third-highest engagement price after video and photograph posts at 4.2 p.c.

Nevertheless, I’ll even be the primary to confess that they are often troublesome to work with, particularly in case your design abilities are sorely restricted. Because of instruments like Canva (and our helpful information to creating and scheduling this format in Buffer), that hurdle is more easy to climb – till you attain the subsequent one: concept technology.

So, on this article, I’ll offer you some concepts to your subsequent carousel from totally different creators and share some finest practices to make this participating format simpler than ever to supply. 

Retaining your viewers knowledgeable concerning the newest trade information not solely positions you as a educated supply but additionally gives worth to your followers. 

Listed below are two creators who’ve mastered the artwork of sharing trade information by way of LinkedIn carousels:

Woman Energy Advertising and marketing makes use of a definite tone of voice and visible branding to share vital social media updates. 

Why this works: The carousel is visually interesting, and the knowledge is offered in a concise, easy-to-understand format. This makes it straightforward for the viewers to remain knowledgeable concerning the newest developments and modifications within the social media panorama.

Fairly Little Marketer shares their favourite advertising moments of the 12 months in a visually participating carousel.

Why this works: By highlighting key campaigns and explaining their effectiveness, they supply helpful insights and learnings for her viewers. The carousel will not be solely informative but additionally invitations engagement by asking the viewers to share their very own favourite advertising moments.

2. Share firm tradition and worker highlights

Showcase your organization’s tradition, values, and crew members by way of a carousel. This can assist construct model consciousness, humanize your model, and construct belief together with your viewers. For example, you could possibly create a carousel that includes worker spotlights or behind-the-scenes glimpses of your workplace.

Beehiiv makes use of LinkedIn carousels to welcome new hires. On this submit, they introduce two new workers, sharing their roles and expressing pleasure about their becoming a member of the crew.

Why this works: This method works as a result of it not solely introduces new crew members but additionally provides a way of the corporate’s development and world attain. It creates a way of group and reveals that the corporate values its workers. This can assist to draw potential workers and prospects who worth a powerful, inclusive firm tradition.

Deel, a world firm, makes use of LinkedIn carousels to spotlight particular person workers. On this submit, they highlight David Alejandro Lira, expressing their pleasure about having him on board and hinting at his potential future affect.

Why this works: This method works as a result of it places a face to the corporate, making it extra relatable and human. It additionally reveals that the corporate values its workers and their particular person contributions. This can assist to construct belief with potential workers and prospects, who could also be extra more likely to interact with an organization that values its folks.

3. Give step-by-step directions and recommendation

Use carousels to offer step-by-step directions or guides. This may be helpful for sharing how-to content material, tutorials, or suggestions. For instance, you could possibly create a carousel that walks customers by way of organising a particular software program or software.

Jay Clouse shares a information to posting over the vacation season. He gives a step-by-step method to repurposing content material and scheduling posts.

Why this works: This method gives actionable suggestions clearly and concisely. The step-by-step format makes it straightforward for the viewers to comply with alongside and implement the recommendation. Moreover, the well timed nature of the content material (posting over the vacation season) makes it significantly related and helpful for the viewers.

Alex shares 5 issues everybody ought to find out about technique. He breaks down advanced strategic ideas into simply digestible factors.

Why this works: This method simplifies advanced concepts (technique) into simply comprehensible factors. The usage of a numbered listing helps to construction the content material and information the reader by way of the important thing factors. This makes the content material extra accessible and interesting, serving to the viewers to raised perceive and apply the ideas.

4. Share attention-grabbing info and information

Sharing attention-grabbing information, trivia, or insights associated to your trade or area of interest can place you as a thought chief and interact your viewers. For example, you could possibly create a carousel highlighting little-known information about your trade. 

Mad Over Advertising and marketing shares an attention-grabbing truth about how Heinz is combating ketchup fraud with a genius hack, ‘The Label of Reality.’

Why this works: This method works as a result of it shares an intriguing story a couple of well-known model, which may seize the viewers’s consideration. The submit additionally highlights the model’s innovation and customer-centric considering, which may encourage different companies and entrepreneurs. The data is offered in a enjoyable and interesting method, making it extra more likely to be shared and remembered by the viewers.

Verneri Brander shares a comparability between Claude AI and ChatGPT for e mail advertising. He gives insights into how these AI instruments can be utilized to create efficient e mail advertising campaigns.

Why this works: This method works as a result of it gives helpful insights right into a trending matter (AI in e mail advertising). The submit not solely shares info but additionally gives a sensible software, making it extra helpful for the viewers. By sharing his experiences and opinions, Verneri provides a private contact to the submit, making it extra relatable and interesting.

5. Flip advanced information and concepts into simply digestible frames

Reworking advanced information or info into visually interesting slides is a superb solution to make your content material extra accessible and interesting. 

For instance, you could possibly create a carousel that breaks down a posh matter or showcases key statistics to assist your viewers higher perceive and retain the knowledge. 

Listed below are some creators who excel at turning advanced information and concepts into simply digestible frames:

Why this works: Josue’s carousel successfully breaks down his content material system into easy, actionable steps. The clear and constant visuals make it straightforward for the viewers to comply with alongside and perceive the method.

Why this works: Chase’s carousel highlights three design ideas from an attention-grabbing advert. The carousel itself is visually interesting, with clear and concise explanations that make it straightforward for the viewers to know the ideas and apply them to their very own advertising efforts.

Why this works: Erica’s carousel focuses on the significance of parallelism in writing. By utilizing clear examples and explanations, she helps her viewers perceive the idea and tips on how to apply it to their very own writing. The visuals are easy and constant, making the content material straightforward to digest.

6. Showcase your services or products

Use carousels to showcase your services or products in a visually interesting method. By highlighting totally different options, advantages, or use instances with every slide, you may display how your product solves a particular downside to your target market. For instance, you could possibly create a carousel demonstrating how your product solves a particular downside to your target market.

Jens Joseph Mannanal, Co-founder & COO at Passionfroot, shares a case examine of how Superhuman, one of many largest and fastest-growing AI newsletters globally, leverages Passionfroot to streamline their workflow and sponsorship course of.

Why this works: This method works as a result of it gives a real-world instance of how the product (Passionfroot) solves a particular downside (inefficient and inconvenient methods of organizing sponsorships and monitoring funds). The submit additionally features a testimonial, which provides credibility and reveals the product’s worth. The carousel format permits for an in depth breakdown of the issue, answer, and outcomes, making the case examine straightforward to comply with and perceive.

Distant, an organization that gives options for world employment, shares details about hiring expertise in Portugal. The submit highlights their companies, comparable to visa sponsorship and normal onboarding processes.

Why this works: This method works as a result of it gives helpful info associated to the corporate’s companies. By addressing potential challenges (like visa purposes and well being checks) and explaining how their companies can assist, Distant positions itself as an answer supplier. This makes the content material extra accessible and interesting, serving to the viewers to raised perceive the companies supplied by Distant.

7. Create zero-click content material out of your present media

Zero-click content material affords helpful, standalone insights or participating materials with out customers needing to click on on a hyperlink. 

Whereas clicking may present further info, it isn’t required for customers to realize worth from the content material. Listed below are some examples of nice zero-click content material pulled from present media.

We shared recommendations on creating content material pillars for social media platforms, offering a transparent and arranged framework for content material creation.

Why this works: This method affords helpful insights and recommendation immediately inside the carousel with out requiring customers to learn the entire article. The content material is concise, visually interesting, and simple to know, making it extra more likely to be shared and remembered by the viewers.

SparkToro shares analysis findings on how a lot internet site visitors social networks ship with out right attribution, shedding gentle on the undercounting of social media and word-of-mouth referral site visitors.

Why this works: This method presents intriguing analysis findings immediately inside the carousel, making it straightforward for customers to know the important thing factors with out clicking a hyperlink. The content material is informative and thought-provoking, which can assist place SparkToro as a thought chief and interact its viewers.

8. Share collaborative content material

Elevate your content material by embracing the facility of collaboration. Collaborative content material not solely gives a contemporary perspective to your viewers but additionally expands your attain by tapping into the networks of your collaborators. This technique will be significantly efficient on platforms like LinkedIn, the place skilled networks intersect and overlap.

On this submit, Ryan Musselman collaborates with Richard van der Blom to share insights on tips on how to create a LinkedIn banner that positions you as an skilled and attracts your preferrred prospects. The submit gives a transparent, step-by-step information, full with examples and concepts for incorporating social proof into your LinkedIn banner.

Why this works: This method works as a result of it combines the experience of two thought leaders, offering a complete information that’s each sensible and actionable. By collaborating with Richard, Ryan can supply his viewers a contemporary perspective and extra insights. The submit encourages engagement by inviting the viewers to comply with and help Richard’s content material. This not solely gives worth to Ryan’s viewers but additionally helps to broaden Richard’s attain, making a win-win state of affairs for each events.

On this submit, Thinkific promotes a webinar that includes Jon Youshaei, a prime creator and educator. 

Why this works: This submit works as a result of it affords direct worth to Thinkific’s viewers, who’re seemingly within the matter of dialog. By bringing in an skilled like Youshaei, Thinkific can present high-quality, related content material to its viewers. Moreover, the promise of a particular supply creates a further incentive for viewers to attend the webinar.

9. Sharing thought management or how-to content material

Share your experience and data by way of carousels that present helpful insights, suggestions, or recommendation. This can assist set up you as an authority in your area and appeal to new followers. For example, you could possibly create a carousel that gives suggestions for enhancing productiveness or shares insights on trade developments.

Why this works: The submit combines private storytelling with academic content material. Lara’s story resonates along with her viewers, and her SLAY framework gives actionable recommendation that others can apply to their very own LinkedIn methods

Why this works: Sam’s submit empowers the viewers to share their very own experiences and learnings slightly than conforming to generic content material norms. It additionally promotes the concept that LinkedIn is usually a platform for real connections and private development, not simply enterprise transactions.

Why this works: This submit works as a result of it challenges typical knowledge and affords a contemporary perspective on content material creation.

Highlighting members of your viewers or group is a robust technique to foster engagement and construct a way of belonging. 

Passionfroot showcases the work of assorted creators of their “Creator Gallery.” This not solely highlights the creators’ specialties but additionally gives them with potential sponsorship alternatives.

Why this works: By showcasing the creators which are a part of its clientele, Passionfroot will not be solely selling their work but additionally constructing a way of group. This technique can result in elevated engagement, as creators really feel acknowledged and valued, and it may possibly additionally appeal to new creators to the platform.

Klaviyo has constructed a thriving group the place customers and companions can be taught, develop, and share recommendations on enhancing their ecommerce companies. They encourage energetic participation and even recommend that members search the group for solutions earlier than beginning a brand new thread.

Why this works: This method not solely fosters a way of group but additionally positions Klaviyo as a helpful useful resource hub. It encourages peer-to-peer studying and engagement, which may result in elevated buyer loyalty and model advocacy.

ConvertKit highlights how Allea Grummert navigates the problem of recommending different creators with out shifting her viewers’s consideration away from her personal work.

Why this works: This method gives helpful insights to different creators and fosters a way of group. It additionally positions ConvertKit as a thought chief within the creator economic system, providing sensible recommendation and options to frequent challenges.

11. Share micro interviews

Micro interviews are a concise and interesting solution to share insights from trade consultants or thought leaders. These bite-sized interviews can present helpful info to your viewers in a digestible format, making them preferrred for platforms like LinkedIn, the place customers usually devour content material on the go.

On this submit, Eddie Shleyner, founding father of VeryGoodCopy.com, shares a 165-word “Micro-Interview” with copywriter, artistic director, and writer Cameron Day. The interview is concise, with clear questions and solutions, offering helpful insights with out losing the viewers’s time

Why this works: This method gives helpful insights in a concise and interesting format. The micro-interview format respects the viewers’s time, making it extra seemingly for them to interact with the content material. Moreover, by that includes an trade skilled, Eddie can present his viewers with distinctive insights and views, additional enhancing the worth of his content material.

Greatest practices to contemplate when creating LinkedIn carousel posts

Making a LinkedIn carousel that stands out and engages your viewers requires a mix of creativity, technique, and a focus to element. 

We’re not afraid to defer to the skilled, and nobody has extra LinkedIn experience than Richard van der Blom, an skilled LinkedIn advisor. He shared some finest practices for LinkedIn carousels which are immensely helpful, which we’ve integrated into the next listing. 

• Construction your carousel for straightforward consumption: Goal for round 12 slides, with 25-50 phrases per slide and 500 characters to maintain your content material digestible and preserve viewers curiosity.
• Inform a narrative: Use your carousel to take the reader on a journey, whether or not sharing insights, presenting a case examine, or explaining an idea. This storytelling method helps to interact your viewers and make your content material memorable.
• Embrace a transparent call-to-action (CTA): What would you like your viewers to do after viewing your carousel? Whether or not it is visiting your web site, signing up for a publication, or downloading a useful resource, be sure that to incorporate a transparent and compelling CTA.
• Keep constant visible branding: Design your carousels together with your model’s colours, fonts, and magnificence to create a cohesive and recognizable look. This consistency helps to bolster your model id and make your content material stand out within the feed.
• Optimize for cellular viewing: Since many LinkedIn customers entry the platform on their cellular gadgets, guarantee your textual content is giant sufficient to learn and your visuals are clear on smaller screens. This may enhance the consumer expertise and enhance engagement.

There are additionally a number of frequent threads throughout the examples we’ve shared that may aid you enhance your LinkedIn carousels. Probably the most profitable carousels:

• Distill crucial info for his or her viewers right into a digestible and fun-to-read format.
• Distinct branding and visuals that keep constant week over week.
• Does the work for the viewers by pulling from totally different sources for one cohesive piece of content material.
• Transforms advanced information and knowledge into simply digestible frames.

As you discover these concepts, bear in mind to create carousel content material that’s participating, visually interesting, and related to your viewers.