There are few issues that spark as a lot pleasure as with the ability to arrange something and every thing by colour. It’s a simple and visible solution to lay issues out, and on the planet of content material and social media, staying organized is likely one of the finest methods to maintain on high of planning. That’s one in all many causes that so many people at Buffer had been trying ahead to including tags to our Buffer posts. These useful, color-coordinated tags are like a breath of contemporary air for anybody trying so as to add some visible group to their content material creation and planning.
Learn extra about our newest characteristic: Tags
There are many methods to make use of this new characteristic inside Buffer to maintain scheduled posts and concepts all grouped collectively. For inspiration, we gathered up use instances from each the beta customers who’ve been serving to us take a look at this characteristic and the Buffer staff.
(P.S.: Be part of Buffer’s open beta anytime and pop over to our neighborhood to tell us what you consider the newest options.)
With that, listed here are 11 methods to make the most of this stunning new characteristic to its fullest potential, 5 straight from our staff and neighborhood.
As with many issues in life, we are able to all have entry to the identical issues however use them solely otherwise. Tags is a kind of options in Buffer. The fantastic thing about tags is that they’re versatile and customizable to how your mind works and the way you need to see your content material, concepts, and posts. Listed below are a number of ways in which our staff and neighborhood are already utilizing tags:
To arrange publish concepts and drafts by subjects
Probably the most simple approach to make use of tags is to arrange social publish concepts and drafts by subject or sort of publish.One in all our beta testers, Andrea of Andrea Likes Birds has been utilizing tags for simply this over the previous couple of weeks since she’s had entry to the characteristic. “I’ve tags for journeys I’ve taken, the place I need to hold the posts grouped as a location-based story. I take advantage of tags to ID particular kinds of posts, like posts for particular days or focuses, and even by the kind of hen!” (How stunning are Andrea’s concepts and tags beneath? 🤩)
Buffer’s Employees Product Supervisor, Brandon Inexperienced, has taken the identical method. “I’m utilizing Tags to arrange publish concepts (and drafts) by subject, principally for LinkedIn content material.” He’s organized his posts primarily based on whether or not they’re product-focused content material, distant work content material, work-life stability, and some different subjects.
Right here’s a glimpse of Brandon’s tags:
To trace publish efficiency in analytics
Buffer’s Social Media Supervisor, Mitra Mehvar, has been utilizing tags to get analytics stories for particular posts “so I can get a greater have a look at how content material is performing and make any adjustments if wanted.” That is a simple approach for anybody to maintain shut tabs on efficiency for varied kinds of posts or subjects of posts. Right here’s the view Mitra is taking a look at when she’s monitoring the efficiency of our Open Books content material:
To arrange AI prompts
Tami Oladipo, a Content material Author at Buffer, additionally occurs to be one in all our teammates who’s essentially the most educated about AI. She’s shared her method for collaborating with AI previously and has been utilizing tags to “kind the customized AI prompts I share within the Social Media Publication” as a result of she says, “it helps separate it from my extra random spurts of writing within the Concepts part.”
To arrange posts primarily based on content material pillar
When you’ve got actually particular social media targets, you might need damaged down your content material into content material pillars. That’s what Kirsti Lang, a Content material Author at Buffer has completed. “I’m utilizing tags to arrange all my posts and concepts by content material pillar, within the hope of pinpointing what sort of content material resonates essentially the most on every platform. I’m simply beginning out with this new system, so I’m trying ahead to digging into the analytics for every tag as I publish extra on every of the pillars!”
To differentiate between concepts for various accounts
One other approach to make use of tags is to distinguish between content material concepts for various accounts in addition to subjects. Nathan Nannenga, a Senior Product Supervisor at Buffer, additionally runs a small enterprise exterior of labor and makes use of tags to hurry up his course of for scheduling new content material. “I take advantage of tags to assist kind the content material I need to publish on completely different channels for my small enterprise. When it’s time to schedule one thing new, it makes discovering content material for that channel a snap, as I’ve received a sortable repository of concepts and content material able to go.”
I do the identical — I’ve posts for private accounts but additionally for a podcast account that I run, and utilizing tags, I can rapidly distinguish between these concepts and filter them once I’m batch-creating content material primarily based on the account I’m creating content material for.
Right here’s what my tags appear to be:
There are tons extra methods to make use of this new characteristic as properly. A number of concepts we’ve had as a staff are:
- Collaboration: You should utilize tags to work extra effectively along with your staff. Tag concepts from completely different teammates, add a standing if a publish must be reviewed, or add different context like “ready on imagery” to any content material inside Buffer.
- Repurposing: Clearly mark content material that may be added to your Buffer queue once more with a tag like “evergreen” or “month-to-month” for content material to repurpose and share each month. This helps guarantee your finest content material will get repeated visibility.
- Monitor content material sources: When you’re curating content material from completely different sources, tags will help you monitor and credit score the unique creators or web sites. You’ll additionally be capable to see in analytics if content material from particular sources is performing higher than others.
- Localization: In case your viewers is world, tags will help you kind content material primarily based on area or language, making certain localized content material reaches its supposed viewers.
- Monitoring targets: You might need a number of targets in your social content material, engagement, model consciousness, internet site visitors — you might assign a tag to every purpose and just remember to’re each creating content material throughout your whole social media targets but additionally monitor the efficiency of that content material later in your analytics primarily based on the tag.
- Combine with Zapier: Buffer has a strong integration with Zapier. A technique to make use of the combination is to attach a platform the place you retain content material concepts and have these robotically added to Buffer as properly with the right tag. For instance, I’ve a database in Notion I hold of quotes from articles and books, I can join it to Buffer by way of Zapier in order that anytime I add a brand new quote to that database, it’s added as an concept to Buffer with the tag “quotes.”
Assume we missed a good way to make use of tags? Depart a remark beneath with how you utilize it, and we would add it to this weblog publish. 😉
