By Sean Tinney July 6, 2023
Are you searching for a game-changing technique to captivate your electronic mail subscribers and enhance your advertising efforts? Look no additional than video electronic mail advertising!
Incorporating a video in your emails has the ability to mesmerize and have interaction your subscribers in ways in which conventional text-based emails merely can’t match.
As people, we’re naturally drawn to visuals, and movies present a visually compelling and immersive expertise that may go away an enduring impression. The information helps this, viewers say they preserve extra data (95% of a message) after watching a video.
So are you able to embark on this thrilling journey of video electronic mail advertising?
Then it’s time to unlock the ability of movies to attach, interact, and convert your electronic mail subscribers like by no means earlier than. So seize your popcorn, sit again, and prepare to find the magic of video electronic mail advertising!
However first, let’s outline what video electronic mail advertising is…
What’s video electronic mail advertising?
Video electronic mail advertising is just incorporating movies into your emails. Video advertising is a robust approach to join with individuals on a deeper degree. And, as we’ve already talked about, individuals love watching movies to study a model or subject.
Usually, movies are displayed in emails just like the one beneath from Niice:
Whereas movies gained’t play throughout the inbox as a result of Web Service Supplier restrictions, displaying a thumbnail just like the one above tells a viewer immediately that it’s a video.
So as to watch, viewers might want to click on the thumbnail picture and watch the video from the internet hosting platform.
12 Inventive methods to make use of movies in electronic mail advertising
From product demonstrations and buyer testimonials to behind-the-scenes glimpses and academic tutorials, the chances are infinite in relation to leveraging movies in your electronic mail advertising campaigns.
Listed here are my picks for essentially the most artistic methods to make use of movies in emails.
1 – Present ’em the way it’s achieved
Would you somewhat learn a step-by-step course of for getting began or have somebody information you thru that course of.
For me, that’s a simple query. Watching a video permits me to see first hand what to do.
Shopify features a tutorial video serving to new customers arrange their first retailer.
2 – Get clients excited a couple of product
Use movies to showcase your services or products in motion.
Present the way it works, spotlight its options, and show the advantages to interact your viewers.
Jot Espresso shares a colourful and thrilling video highlighting their product and the alternative ways you can also make espresso.
Right here’s the video they add to their electronic mail.
3 – To have a good time particular events or vacation greetings
Create personalised movies to ship festive greetings or have a good time particular events together with your subscribers. This provides a private contact and strengthens the connection together with your viewers.
After males’s shaving firm Harry’s celebrated three years, they despatched an electronic mail to their clients the place their worker’s learn precise buyer opinions (I’m assuming they have been precise, some have been fairly on the market).
Try the video for your self:
4 – To coach
Ship useful information and insights to your subscribers by way of informative video tutorials, demonstrations, or knowledgeable interviews, making advanced ideas extra accessible and interesting for a extremely impactful studying expertise.
This advertising agency included a video educating their purchasers on the right way to use key phrases of their content material technique. The aim for this electronic mail was to assist their purchasers with SEO and to additional set up themselves as thought leaders.
5 – Spotlight how superior you’re
Embrace video testimonials from glad clients so as to add credibility and social proof. Spotlight the challenges your clients face, how your product/service helped them overcome these challenges, and the outcomes they achieved.
You should use your Google opinions to drag these testimonials.
Listening to actual individuals discuss their optimistic experiences could be extremely persuasive.
6 – Getting began
Welcome new clients with open arms and assist them get began seamlessly by incorporating a useful onboarding video into your welcome electronic mail collection. Information them by way of the preliminary steps, show key options, and supply ideas to make sure they’ve a easy and profitable expertise together with your services or products.
Airtable features a fast 2 minute video exhibiting new customers precisely the right way to get began with their platform.
This video helps new customers perceive these first key steps wanted to start out utilizing Airtable. Test it out:
7 – Promote your most up-to-date YouTube movies
Promote your newest YouTube movies by leveraging the ability of the feed factor in AWeber.
With this characteristic, you may mechanically pull within the thumbnails, video names, descriptions and extra out of your YouTube channel, creating visually interesting and interesting electronic mail content material that showcases your most up-to-date movies and entices subscribers to click on and watch.
That is a simple approach to enhance your video view. See how we used it within the backside of this electronic mail.
8 – Occasion recap
Relive the joy of your current occasion by incorporating a video recap into your electronic mail advertising. Take your subscribers on a journey, highlighting key moments, speaker highlights, and attendee testimonials, permitting them to expertise the occasion’s vitality and worth firsthand, even when they couldn’t attend in particular person.
All of your clients could not have the ability to attend an occasion, so allow them to know all of the thrilling, educated data they missed. OnBrand determined to recap every of their occasions. This technique is an effective way to create FOMO (the concern of lacking out) and is an effective way to extend attendance at future occasions.
9 – Month-to-month summaries
Wrap up every month with a dynamic video in your electronic mail advertising, offering a abstract that highlights your newest product releases.
Have interaction your subscribers with a visually fascinating recap that showcases your progress and units the stage for an much more thrilling releases within the coming months.
Ahrefs offers a month-to-month product roundup to all their clients. These emails at all times begin with a video, however all of them embrace a written abstract of product releases.
10 – PSA
Have interaction your viewers with a compelling public service announcement message that conveys important data, educates, and evokes motion, amplifying the impression of your message and elevating consciousness for the trigger.
When the pandemic hit a number of years in the past there was a whole lot of concern and uncertainty particularly when it got here to air journey. So as a substitute of a plain textual content electronic mail, the CEO of AmericanAirlines despatched a video electronic mail to replace their clients.
11 – Share a hit story
Carry your buyer success tales to life by way of movies in your electronic mail advertising. Showcase the journey and achievements of glad clients, permitting their genuine experiences to resonate together with your viewers and construct belief in your model, finally inspiring others to attain comparable success.
Adbeat does an excellent job transitioning from a hit story right into a video present the steps that buyer software to extend their outcomes.
12 – Summarize your electronic mail or weblog
Make your content material extra participating and simply digestible through the use of video in your electronic mail advertising to create brief summaries or highlights of your electronic mail or weblog posts.
We despatched a protracted format electronic mail to our subscribers however we acknowledged that folks devour content material in several methods, so we embrace a video highlighting to key advantages of that electronic mail.
Advantages of video emails
Movies maintain the ability to extend electronic mail engagement, however there are such a lot of different advantages for including movies to your electronic mail messages. Listed here are the highest advantages for together with a video in your emails.
Greater click-through charges
Movies can assist seize consideration, conveying messages extra successfully, and attractive viewers to interact together with your content material.
Improve gross sales
By making a extra immersive and persuasive expertise, showcasing services or products in motion, may end up in viewers making a purchase order.
Saves you time
As an alternative of writing a protracted electronic mail, summarize your message in a video.
Shareable
They enhance the probabilities that your electronic mail is perhaps shared. Humorous, quirky movies work nicely for this.
Right here’s an excellent instance from males’s shaving firm, Harry’s.
Rising your electronic mail checklist
Detailing why somebody ought to join, and what they’ll get out of your checklist
Constructing a relationship
A behind-the-scenes video helps you join together with your viewers
Evoking a sense
The sensation you permit your viewers ought to hook up with your aim. If you would like your viewers to take motion and do one thing (like add a video into an electronic mail), maybe the sensation you’re going for could be “motivated,” since you’re utilizing your video to hook somebody’s curiosity and encourage them to do one thing.
Going viral
If you wish to have your movies shared so much, you would possibly need to evoke a sense of “delight” as a substitute. You would possibly even discover that you simply need to evoke a mix of emotions as a substitute of just one.
How you can add a video to your advertising electronic mail?
With a good electronic mail advertising software like AWeber, together with movies in electronic mail is extremely simple.
In case your software has a drag and drop editor, all you want to do is drag the video factor into your message editor, embrace the hosted video’s hyperlink, and voila! All that’s left to do is press ship.
Get began with video electronic mail advertising
Now that you simply’re outfitted with the information of video electronic mail advertising, it’s time to take motion and revolutionize your electronic mail campaigns. Don’t let this impactful technique go to waste – begin implementing video emails to drive exceptional outcomes.
Start by figuring out alternatives in your current electronic mail campaigns the place video can add worth and improve your messaging.
Are you able to harness the potential of video emails? Begin creating, sending, and changing as we speak!
