Need extra web site site visitors?
Who doesn’t!
On this information, we’re going to share the perfect methods we all know to constantly and systematically drive site visitors to any web site. Every of those has been confirmed to work in companies of all types.
And they’ll work for your corporation.
However earlier than we get into that… give me simply 60 seconds of your time to elucidate why driving extra site visitors to your current web site MIGHT be a horrible thought.
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Do This BEFORE You Drive Tons of Visitors to Your Web site
A rising tide lifts all boats.
Or so that you’ve heard.
Allegedly, for those who drive extra site visitors to your web site, you’re going to get extra leads and gross sales, proper? Your enterprise goes to thrive and also you’re going to take a seat on the seaside ingesting vodka martinis (shaken, not stirred), residing the entrepreneurial dream.
That IS attainable.
Nevertheless it won’t be attainable together with your current web site.
Why?
Effectively, all of it has to do with conversion. You might need an internet site… but when that web site isn’t constructed to systematically flip guests into leads and leads into prospects, then extra site visitors isn’t going to get you the outcomes you need.
Take a look at the video beneath to get our tackle modern-day web sites…
The purpose is, simply having an internet site isn’t adequate.
And it’s not going to get you the outcomes you need — even for those who’re getting tons of high-quality site visitors.
As a substitute, you want a gross sales funnel.
What’s a gross sales funnel?
The place an internet site is sort of a digital brochure, a gross sales funnel is like that have you get if you find yourself greeted and guided by a superb salesperson.
The gross sales funnel is constructed to level folks towards one particular services or products, and it does so relentlessly, constructing credibility and authority with each web page and click on.
Extra merely, it’s a collection of pages that information folks towards taking an motion.
And relying on the motion you need folks to take — opt-in to a lead magnet, buy a product, join a webinar, and so forth. — we’ve constructed totally different gross sales funnel templates which might be examined and confirmed to convert guests much better than your typical web site.
Right here, for instance, is a glimpse at our Tripwire Funnel. This is likely one of the finest for turning chilly site visitors into paying prospects.
We even have gross sales funnel templates for turning guests into leads, leads into prospects, and prospects into loyalists.
It doesn’t matter what you’re attempting to do, there’s a gross sales funnel for that. 😉
And you may get entry to all of our gross sales funnel templates and our gross sales funnel software program at no cost for 14 days by clicking right here.
These convert much better than your run-of-the-mill web site.
So we HIGHLY suggest constructing a gross sales funnel to profit from the site visitors you’re about to drive.
Good to go?
Then let’s dive into the traffic-driving ways.
1. Search Engine Optimization
Search Engine Optimization is the way you get your web site to rank in the various search engines for particular key phrases that your goal market sort into Google.
For instance, after we create content material right here at ClickFunnels for search engine optimization, we wish to rank for issues like “gross sales funnel” and “gross sales funnel templates” as a result of that’s what our goal market is looking for.
We additionally goal adjoining phrases like this text — “web site site visitors.”
How a lot site visitors are you able to drive utilizing search engine optimization?
Effectively, at ClickFunnels we’re getting over 140,000 visits per thirty days totally by Google!
So… the sky is the restrict.
The extra content material you create and the higher that content material is, the extra rankings you’re going to say and the extra site visitors you’re going to drive.
The most effective half is, when you declare a prime spot, it tends to remain there for some time.
However… how do you do it?
Right here’s a fast — and really oversimplified — rundown on the way to do search engine optimization:
- 1st. That you must perceive your goal market. Who’re they?
- 2nd. What sort of language do they use when speaking about the issue you resolve? In different phrases, what key phrases and phrases are they typing into Google? These are known as “key phrases.”
- third. That you must create content material that’s optimized to rank for these key phrases.
- 4th. Upon getting that content material, it’s essential advertise!
If this feels like a number of work… it’s.
Nevertheless it’s value it as a result of when you get the hold of the way to do search engine optimization and begin driving site visitors, you’ve acquired an enormous benefit over the competitors.
That is the lengthy recreation, and when it comes to natural strategies, it’s certainly one of our favourite site visitors methods right here at ClickFunnels.
To study extra about the way to drive site visitors to your web site with search engine optimization, take a look at this information: search engine optimization You Have to Know Earlier than Constructing Your Subsequent Web site.
2. Social Media Adverts
We hate to be the bearer of dangerous information. However for essentially the most half — for the typical enterprise — natural attain on social media is lifeless.
Social platforms make it practically not possible for enterprise accounts to achieve their goal market in any significant numbers.
Why?
As a result of they need these companies to pay for advertisements.
So if you wish to get in entrance of your goal market on social media, you’re going to must pay for it.
Happily, although, the price of promoting on social media is comparatively low.
You may get began with a really small price range and scale up as you drive extra site visitors and gross sales.
Social media advertisements are one of many quickest and simplest methods to extend your web site site visitors. They’re additionally fairly user-friendly.
We run advertisements on a regular basis!
Nonetheless, you don’t simply wish to run advertisements that say, “Hey. Take a look at my enterprise!”
You want a cause and a aim for operating the ads. The place are you pointing folks? What would you like them to do? Are you driving new site visitors and producing leads? Retargeting individuals who deserted their buying cart? One thing else?
Once more, you want a gross sales funnel to make this course of as worthwhile as attainable.
Listed below are some suggestions for getting essentially the most out of your social media ads…
- Take a look at, check, and check some extra. A/B cut up testing is important for locating the proper advert copy, photographs, and presents that work finest to your goal market.
- Preserve your advertisements recent. Don’t simply allow them to run on auto-pilot. Test in typically to see how they’re performing and make modifications as wanted.
- Reap the benefits of retargeting. That is the place you present advertisements to individuals who have already visited your web site or taken some sort of motion. They’re more likely to transform right into a buyer or consumer than somebody who hasn’t heard of you earlier than.
3. Google Adverts
Google Adverts is one other technique to improve your web site site visitors by paying for it.
You possibly can run advertisements on Google’s search engine outcomes pages (SERPs) and on web sites which might be a part of the Google Show Community.
Google Adverts is a little more advanced than social media advertisements however could be simply as efficient — if no more so.
The most important benefit of Google Adverts is that you could laser-target your viewers. You possibly can present your advertisements to people who find themselves looking for precisely what you provide or who’ve visited comparable web sites previously.
You can even set a really particular price range and solely pay when somebody clicks in your advert. That is known as “pay-per-click” (PPC) promoting.
Google Adverts could be very efficient however, once more, it’s necessary to have a gross sales funnel in place to profit from your funding.
Listed below are some suggestions for getting began with Google Adverts…
- Begin with key phrase analysis. That you must know what individuals are looking for earlier than you’ll be able to create efficient advertisements.
- Create separate campaigns for every services or products you provide. It will make it simpler to trace your outcomes and make modifications as wanted.
- Use detrimental key phrases. These are key phrases that you just don’t need your advert to indicate up for. For instance, for those who promote girls’s clothes, you would possibly use “males” as a detrimental key phrase so your advert doesn’t present up when somebody searches for “males’s clothes.”
- Set a price range and bid strategically. You don’t wish to overspend in your Google Adverts campaigns. However you additionally don’t wish to underbid and miss out on potential prospects.
- Monitor your outcomes. Google Adverts gives a number of knowledge that you should utilize to enhance your campaigns. Test in typically and make modifications as wanted.
4. Google Enterprise Profile
Top-of-the-line — and best — methods to extend your web site site visitors for those who’re an area enterprise is to create a Google Enterprise Profile.
It is a free itemizing that reveals up when folks seek for your corporation on Google.
It consists of your corporation title, deal with, telephone quantity, web site, instructions, hours, critiques, and extra.
When folks seek for one thing related to your corporation — equivalent to “spa close to me” — Google prioritizes the Google Enterprise Profile listings.
This implies you may get extra site visitors at no cost.
To create your Google Enterprise Profile, go to google.com/enterprise.
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5. E-newsletter/Podcast Sponsorships
One other nice technique to get extra web site site visitors is to sponsor a e-newsletter or podcast.
That is much like visitor running a blog however with a number of key variations.
With visitor running a blog, you write an article for another person’s web site. However with a e-newsletter or podcast sponsorship, you’re paying to have your advert included in another person’s electronic mail e-newsletter or podcast episode.
It is a nice technique to attain new folks inside your goal market.
An important factor is that you just sponsor newsletters or podcasts which have an viewers full of individuals inside your goal market.
For instance, for those who promote girls’s clothes, you would possibly sponsor a fashion-related e-newsletter or podcast.
The price of doing this varies vastly relying on the podcast or e-newsletter you’re sponsoring. Listed below are some extra suggestions to bear in mind for those who go this route…
- Ensure you’re sponsoring a profitable podcast or e-newsletter with a big viewers.
- Be strategic about whenever you sponsor an episode or ship out your advert. You wish to make sure that individuals are really taking note of it.
- Embody a CTA in your advert so folks know what you need them to do after they see it.
6. Visitor Running a blog
Visitor running a blog is whenever you write an article for another person’s web site or weblog.
It’s an effective way to get publicity for your corporation and to construct relationships with different companies in your trade.
Most significantly, although, it may enable you to get extra web site site visitors.
Whenever you visitor weblog, you sometimes embody a hyperlink again to your individual web site in your creator bio. This could ship new guests to your website.
You can even use visitor running a blog as a possibility to construct relationships with different bloggers and influencers in your trade. These are individuals who can assist promote your corporation to their viewers.
Listed below are some suggestions for visitor running a blog…
- Ensure you’re writing for a high-quality web site or weblog. This offers you the perfect likelihood of getting site visitors out of your visitor publish.
- Write one thing that’s really beneficial and informative. The extra useful your article is, the extra possible it’s that individuals will wish to learn it.
- Embody a call-to-action (CTA) in your creator bio. This generally is a hyperlink to your web site, a free obtain, or the rest that you really want folks to do after studying your article.
7. Influencer Advertising and marketing
How has ClickFunnels constructed a lot model consciousness?
Partly, by influencer advertising.
ClickFunnels has partnered with a number of the greatest names in on-line advertising, together with Tony Robbins, Dan Kennedy, and tons extra.
These influencers have helped ClickFunnels get its title on the market and entice new prospects.
You are able to do the identical factor for your corporation.
Discover influencers in your trade and attain out to them. Ask in the event that they’re focused on partnering with you or selling your corporation to their viewers.
This may be an effective way to get extra web site site visitors and construct relationships with different companies in your trade.
Extra particularly, we suggest utilizing our Dream 100 course of.
This offers you a confirmed technique for locating and dealing with prime influencers in your market.
8. Affiliate Advertising and marketing
What if influencers in your market — people who find themselves already trusted by your dream prospects — began selling your merchandise?
Higher but, what for those who solely needed to pay them a proportion of the gross sales they made for you?
That’s what online marketing is all about.
With online marketing, you discover companies or people who’re keen to advertise your services or products. In alternate, they get a fee on any gross sales they make for you.
This may be an effective way to get extra web site site visitors and improve gross sales.
To show it, have a look at what occurs whenever you sort “ClickFunnels evaluation” into YouTube. Tons of people who find themselves ClickFunnels associates are selling our providers with none of our assist.
This ends in thousands and thousands of {dollars} in gross sales for our enterprise.
Wish to discover ways to construct an affiliate military?
Take a look at our community advertising information over right here!
9. Giveaways
Individuals love free stuff.
That’s why giveaways are such a well-liked technique to improve web site site visitors and develop your electronic mail checklist.
To do a giveaway, all it’s essential do is provide the potential of profitable one thing at no cost in alternate for folks’s contact info (normally an electronic mail deal with).
You may give away merchandise, providers, reward playing cards, or the rest you’ll be able to consider.
The larger the prize, the extra possible folks might be to enter your giveaway.
You possibly can give away an inventory of books that your goal market would have an interest, a lifetime subscription to your service, or one thing else.
Simply guarantee that your giveaway will ONLY entice people who find themselves a part of your goal market — in any other case, you’ll find yourself with an enormous electronic mail checklist of people that aren’t focused on what you’re promoting.
So how do you set this up?
Take a look at KingSumo for software program to run your giveaway. They make the entire course of tremendous straightforward. And you may even enable folks to share the giveaway on social media as a way to get extra entries and improve their probabilities of profitable.
10. Referral Program
A referral program is just about what it feels like — you give folks an incentive to refer new prospects or web site guests to your corporation.
For instance, whenever you join Dropbox, they provide you 500 MB of space for storing for each particular person you refer.
It is a nice technique to improve web site site visitors, because it encourages folks to speak about your corporation and inform others about it.
And the extra individuals who find out about your corporation, the extra possible they’re to go to your web site or purchase your services or products.
11. Assessment Listings
If you wish to get extra web site site visitors, it’s necessary that individuals can discover your website after they seek for it on-line.
A method to verify this occurs is to say and optimize your corporation’s listings on evaluation websites like Yelp, Google My Enterprise, and TripAdvisor.
When folks seek for companies in your trade, your itemizing will come up. And for those who’ve optimized it, you’ll be extra prone to get web site guests.
ClickFunnels, for instance, will get the next outcomes whenever you sort “ClickFunnels critiques” into Google.
We’ve acquired evaluation listings with G2, Belief Radius, Belief Pilot, and plenty of extra.
Why?
As a result of these listings improve model consciousness by showing on Google for all these searches.
You need to do the identical factor.
Search for itemizing websites related to your market and your sort of service or product, contact these websites, and ask them to create a list for your corporation.
12. Funnel Hacking
On the finish of the day, driving site visitors is the easiest way to drive site visitors.
That’s to say, what works for you won’t work for an additional enterprise… and what works for an additional enterprise won’t be just right for you.
So that you’ve acquired to funnel hack.
That is what we name the method of taking a look at your most profitable opponents drive site visitors and implementing their very own strategies in your website.
If their methods work for them, then they’ll possible be just right for you.
Are your opponents driving site visitors by advertisements? What sort of advertisements? The place are they promoting?
How are they getting site visitors by search engines like google and yahoo?
Have they got a number of evaluation listings?
There’s tons you’ll be able to study by taking a look at your opponents. So it’s positively value your time and power.
Ultimate Ideas
Getting extra web site site visitors doesn’t must be difficult.
There are a variety of easy issues you are able to do to extend site visitors to your website, together with the choices listed above.
It’s merely a matter of selecting which strategies you wish to pursue after which committing to them for an allotted time frame.
As a result of no matter you select, the extra you follow the higher you’ll get.
So select one thing, attempt it for some time, and see the way it goes.
Oh — and don’t neglect to click on beneath to get a free copy of Russell’s bestselling e book that’s ALL about driving high-quality web site site visitors.
