Is your e mail content material getting dry?
Don’t get me mistaken—there’s a time and place for black textual content on a white display. But it surely’s enjoyable to spice issues up with several types of e mail content material concepts every now and then.
Suppose outdoors the field. You possibly can embrace components like:
- Photos
- GIFs
- Animations
- Buttons
- Countdowns
- Amp for E-mail
And that’s only a style of what you are able to do inside an e mail. Beneath, we’re breaking down 13 sorts of e mail content material concepts you may embrace in your campaigns.
Let’s dive proper in.
13 sorts of e mail content material concepts so as to add to your emails
1. Photos
Most e mail aficionados know the best way to add a model brand and hero picture to their emails, however that’s simply the tip of the iceberg. You’ve gotten loads of choices to make your emails contemporary and customized:
- Branded pictures
- Inventory pictures
- Illustrations
- Images
Don’t have a finances for fancy pictures? No drawback. Right here’s a record of locations you will discover nice (nonstock) art work on your e mail campaigns with out spending a fortune (or something):
Prepared so as to add a picture to your e mail marketing campaign? There isn’t only one proper approach. Be taught the three hottest (and environment friendly) strategies so as to add pictures to your emails in our put up: Methods to Embed Photos in Your Emails (CID, Inline & Extra).
2. GIFs
GIFs (pronounced with a tough G, after all) aren’t only for tweets, texts, and Slack threads—these are a tried-and-true component of e mail campaigns. The toughest half is discovering the proper one.
New to including GIFs to your emails? Brush up on the fundamentals with Methods to Insert a GIF Into E-mail.
True creativity and ingenuity come once you cease discovering GIFs and begin creating them. Learn to make e mail GIFs in our step-by-step information—you may even make your brand a GIF, like Disney does in its emails.
3. Buttons
Ah, who doesn’t love the traditional button? Take a look at it. It’s simply dying for somebody to press it.
Your e mail ought to have one super-duper, irresistible name to motion (CTA), and this CTA must be in an easy-to-find button.
Positive, you would possibly sprinkle buttons all through your e mail design, however attempt to maintain it to a minimal. We advocate including one above the fold and on the finish of your e mail—that approach, you may seize each the skimmers and the parents that took the time to learn from prime to backside.
4. Countdowns
Add countdown timers to your emails for a little bit of interactivity and urgency. Dynamic countdowns will let your recipients know the way a lot time they’ve left to make the most of a promotion. And if a recipient opens the message after the promotion is over, the countdown timer will show a message like “Time is out” or “This supply has expired.”
Need to make an impression? Use countdown timers throughout holidays and seasonal gross sales, like Black Friday or Cyber Monday.
5. Charts
Charts, graphs, tables, and maps—use any of those to inform a narrative. Or, any time you wish to share information along with your subscribers, take into account packaging it in a chart.
It’ll make your statistics visually extra fascinating—rather more so than any ol’ bulleted record.
6. Emojis
Emojis in e mail has all the time been a sizzling subject, however we predict that if it feels proper on your model, go for it. A well-timed emoji may assist your message stand out within the inbox or add shade and pop to the textual content in your emails.
Think about using emojis as an alternative of bullet factors as an example ideas or blow up an emoji’s measurement to make it as massive as a picture. You possibly can add loads of creativity and character to your emails with emojis.
7. Icons
When attainable, substitute bullet factors and numbered lists with icons. Icons act the identical approach however give an image of what you’re making an attempt to speak.
You need to use your model’s icons or generic inventory icons—both will work. However for those who go the inventory route, attempt to discover a big, uniform set. Icons have quite a lot of character, and it’ll be fairly noticeable for those who combine and match completely different types.
8. Varieties
Need to acquire signups for an occasion or survey your buyers on a latest in-store expertise? Relatively than ship them a hyperlink to a stand-alone web page, embed your type proper in your e mail.
You’ll want AMP for E-mail and a little bit of coding know-how (or a developer), however this interactive component is usually a sport changer on your engagement.
9. Accordions
Accordion components in your emails will make your subscribers whistle like a missile. For instance, when you’ve gotten a number of content material you wish to talk however don’t wish to make your e mail so long as an e-book, go for accordions.
Once more, you’ll want AMP for E-mail—however the final result is well worth the growth problem.
10. Dynamic content material
Dynamic content material is content material customized to your e mail recipient’s open time and preferences. For instance, you may tailor what product suggestions find yourself of their distinctive inbox primarily based on their purchasing behaviors and previous experiences.
You may as well use dynamic content material to serve up-to-date purchasing suggestions, no matter after they open the e-mail. For instance, for those who promote out of a sizzling product, and a recipient opens your e mail late tomorrow, they gained’t see the sold-out product—as an alternative, dynamic content material will serve them one thing else of their inbox.
Be taught how one can ship dynamic emails with Twilio SendGrid.
11. Hover and rollover results
All of us see hover and rollover results on web sites on a regular basis, however these are nonetheless an untapped expertise within the inbox. Comparatively straightforward to incorporate, you may add a pleasant contact of creativity and interactivity to your emails with them.
12. Product previews
Let your recipients do extra purchasing proper out of your emails with product previews. Meaning as an alternative of sending them to your web site to view/experiment with completely different colours or patterns of merchandise, empower them to behave proper from the e-mail.
Previewing a brand new shade may make the distinction between sealing the sale and shedding the deal—and it doesn’t take an excessive amount of upfront work to make it occur.
13. Textual content
Sure, textual content. This easy e mail component typically goes untapped, however there’s so a lot you are able to do with it. Look there! I simply gave you a teaser.
Listed below are just a few methods you should utilize textual content to boost your emails:
- Improve to new e mail fonts
- Improve your font measurement
- Scale back your font measurement
- Daring textual content
- Italicize textual content
- Underline textual content
Click on, clack, bada bing, bada growth. It’s that straightforward.
After all, don’t go overboard with these enjoyable textual content concepts—however experiment and add 1-2 variations to your e mail content material.
Carry your new e mail content material to life with Twilio SendGrid
Whether or not you wish to add dynamic content material to your campaigns or interactive AMP for E-mail components, belief Twilio SendGrid that will help you get the job achieved. Our design editor has the help, widgets, and documentation you have to make nearly any of your e mail desires a actuality:
Able to get began? Join a free account and dive in with our e mail design editor.
