GIFs in emails can be of nice use if you wish to showcase your product, draw customers’ consideration to sure parts, or simply barely adorn your textual content.
On this article, we have now supplied a number of the greatest e-mail gif animation examples.
Examples of animated GIFs in emails
Right here’s a compilation of the most effective examples with GIFs in emails. Every GIF fulfills its mission.
1. Adidas
(Supply: Electronic mail from Adidas)
Adidas used e-mail animations to point out what coloration choices they’ve. Appears to be like neat and easy, but superior.
GIFs do prevent a number of valuable house in promo emails.
2. Stripo
(Supply: Electronic mail from Stripo)
Animations for emails are far more than simply one thing to cheer your customers up and catch their consideration with its brightness. For instance, Stripo used a GIF within the e-mail to inform concerning the product’s new function.
3. Ghirardelli
(Supply: Electronic mail from Ghirardelli)
As we beforehand mentioned, you could use GIFs in emails to showcase all kinds of your merchandise. As a substitute of constructing 2-3-8 large vivid banners, you could put all pictures of crucial merchandise in a GIF. This can be a good method to hold emails brief, but stuffed with helpful pictures.
AMP carousel is an effective various to such GIFs.
Hold promo emails concise with AMP carousel
4. Chubbies
(Supply: Electronic mail from Chubbies)
Chubbies all the time finds a method to stand out, even when it must reveal find out how to flip their new jackets inside out. I feel it’s attention-grabbing and on the identical time is helpful for the potential viewers.
5. Eternally 21
(Supply: Electronic mail from Eternally 21)
A beautiful instance of Black Friday reductions. Appears to be like fashionable and intriguing! What else do that you must get the shopper’s consideration?
6. CB2
(Supply: Actually Good Emails)
CB2 used a enjoyable method to promote its providers. They promote furnishings and residential decor, and by utilizing this GIF they knowledgeable prospects about free delivery. The GIF meets the necessities for emails, and this humorous canine will certainly make a consumer who opens the e-mail smile.
7. Quartz
(Supply: Actually Good Emails)
Do you want studying? Quartz made certain you may see the e book’s content material instantly if you open their new e-mail! Right here you will notice if the font of this e book fits you, and likewise you’ll perceive for those who like its content material. The buying resolution turns into simpler if you see each element of the product.
Vital: if the animation had been a bit slower, that might make the GIF even higher.
8. Monica Vinader
(Supply: Electronic mail from Monica Vinader)
Whereas movies are confirmed to extend conversion, there’s yet another reality to think about — prospects don’t all the time have time to observe them. Monica Vinader discovered another and animated the image, to point out each their product and the way it seems in actual life on the mannequin’s hand.
9. Uber
(Supply: Actually Good Emails)
That is how Uber determined to point out find out how to use the service — with Uber, you may simply throw a celebration you didn’t have time to plan beforehand. The animated background doesn’t distract consideration from the textual content, and creates the required ambiance on the identical time.
10. Alit
(Supply: Actually Good Emails)
Alit demonstrated an effective way to introduce their new product by utilizing an animated GIF of their emails. Had they not used GIF of their message as an alternative of a common textual content, the outline of the product would have been boring to learn. And the overwhelming majority of their subscribers wouldn’t have seen this new wine.
Thus, you see that at some stage it’s fairly cheap to animate textual content for a quick introduction or a guide. This can make the recipients watch your message to the top.
11. Loft
(Supply: Pinterest)
A number of months in the past, we posted an article on find out how to create an efficient teaser e-mail marketing campaign. And GIFs play a vital half in it.
12. Stripo
Timers themselves do draw customers’ consideration. However you may wish to add e-mail GIF animations someplace close to the previous to verify customers discover the latter.
(Supply: Electronic mail from Stripo)
Choose this e-mail template with a GIF in it
13. Lyft
(Supply: Electronic mail from Actually Good Emails)
That is how humorous Lyft portrayed its product with an electrical scooter. The animation merely and gracefully enhances the necessary textual content, and you can even see the car itself from all sides.
14. Everlane
(Supply: Electronic mail from Everlane)
If you wish to draw prospects’ consideration to an issue you raised in a message, that you must be sure that the textual content can be seen. Animating the latter within the e-mail is form of a assure will probably be learn. Everlane succeeded!
15. Stripo
(Supply: Electronic mail from Stripo)
On this animated e-mail, Stripo used GIF as a thumbnail picture to the video to verify customers will certain discover the how-to video within the e-mail.
Vital:
With Stripo, you may add any customized thumbnail pictures to your movies.
For the guide, please check with the weblog submit given under.
16. Chubbies
(Supply: Electronic mail from Chubbies)
Chubbies used this hilarious GIF to attract customers’ consideration to their large gross sales. A superb various to large banners with the quantity of the low cost on them.
Necessities and proposals for GIF in emails
There are only a few of them, however they’re crucial:
Measurement
The optimum dimension of a GIF picture for an e-mail varies from 500 KB to 1 MB. If the GIF dimension is bigger, it could possibly take a GIF some time to load. So, it is suggested to compress the file earlier than including it to the e-mail.
Pace
Do not make your GIFs too quick — three frames per second, max. In any other case, GIFs could cause seizures for individuals who undergo from photosensitive epilepsy.
Vital:
It isn’t essential to animate total banners. You may “revive” just some parts of the picture. And the GIF is not going to lose its magnificence.
(Supply: Actually Good Emails)
Amount
Do not use multiple GIF in a single e-mail:
- to keep away from epileptic seizures;
- to make the e-mail not that heavy and fast-loading;
- some variations of Outlook have simply began supporting GIFs. If there are greater than 3 GIFs in an e-mail, Outlook is not going to animate them robotically. It is going to present simply the primary body of the GIF with the play button over every of them.
Do not forget that the e-mail ought to have one major concept, which the GIF shows. Do you wish to promote? Present the principle benefit of the product with the GIF. Need to inform? Make your textual content stand out with an animated background.
Alt-text
Do you know that some customers intentionally disable the show of pictures and, in consequence, GIFs? And typically subscribers have sluggish web. Because of this, they don’t see a GIF itself, however they see the all-text. It will be important that it precisely and concisely describes the content material of the picture.
It’s also necessary so as to add alt-text for e-mail accessibility causes.
Fist body is the important thing one
As a result of the truth that some e-mail purchasers don’t help GIFs, however as an alternative show solely the primary body of your GIF, it will be significant that the primary body delivers the principle concept of your e-mail marketing campaign.
Electronic mail purchasers which have help for GIFs
Most e-mail purchasers at the moment help GIF pictures. Nonetheless, there are exceptions: Microsoft Outlook 2007-2016 and Home windows Cellphone 7 don’t show animations, as an alternative they present the primary body of the GIF. Design GIFs with this in thoughts — keep in mind that the primary body ought to ship the principle concept of the GIF.
Electronic mail purchasers that help GIFs:
Desktop purchasers
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Lotus Notes (6,7, 8);
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Outlook 2000-2003;
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Outlook for Mac;
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Apple Mail;
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Home windows 10 Mall;
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Outlook 365.
Webmail purchasers
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Gmail;
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G Suite;
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Yahoo!Mail;
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AOL;
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Outlook.com;
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Mail.ru.
Cellular Purchasers
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iOS Mail;
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Android (native);
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Android (Gmail);
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Blackberry.
Ultimate ideas
GIFs in emails are a method to:
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showcase your product from totally different angles or in all its range;
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present the methods of utilizing it;
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draw consideration to the principle concept of the e-mail;
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animate a CTA (Name To Motion) button;
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simply cheer up your consumer.
Get inventive and boost emails with vivid animations!
Create emails with GIFs in Stripo
