17 of the Finest Electronic mail Advertising Companies in 2024

I run HubSpot’s Advertising Every day E-newsletter, so I do know fairly a bit about e-mail advertising and why an e-mail advertising platform is without doubt one of the first additions to a marketer’s instrument belt.

Electronic mail advertising is an efficient technique to interact and nurture leads into loyal prospects. It is also extraordinarily cost-effective — some research present an ROI of $40 for each $1 spent.

Leveraging e-mail advertising may be tough, particularly should you’re making an attempt to develop your record or handle the large record you have already got. Luckily there are many e-mail advertising providers out there to assist.

Listed here are 18 of one of the best ones I’ve discovered. I’ve even examined just a few. Let’s dive in.

At this time, e-mail advertising providers proceed to be an integral, strategic instrument for companies of all sizes throughout all industries — it helps companies construct robust relationships with prospects and prospects all whereas transferring them via the client’s journey and sustaining robust communication all through.

To not point out, as ESPs proceed to develop, options like A/B Testing, automation, and personalization have made the instruments much more helpful to a marketer trying to interact with an more and more fragmented viewers.

1. Safety: Email addresses are private and delicate buyer knowledge that you just’re liable for defending. Your e-mail advertising service supplier ought to have sturdy precautions in place and use greatest practices to guard this knowledge like DMARC e-mail authentication requirements.

2. Ease of Use: If you happen to’re utilizing e-mail advertising to nurture and convert prospects, it needs to be simple to create an e-mail and ship it to your viewers. Search for drag-and-drop options and templated workflows in your e-mail instrument.

3. Viewers Segmentation: Personalization is a key part of a profitable e-mail advertising technique, and for this, you may want viewers segmentation included within the instrument you select.

4. Automation: Automated workflows, triggered sends, and scheduled emails are all components of e-mail advertising automation that come in useful for small and enormous groups alike. Search for these automated options when selecting an e-mail advertising service.

5. Third-Occasion Integrations: Odds are, you and your group aren’t dealing with your advertising duties manually. An amazing e-mail advertising supplier will be capable to combine with most of the different instruments you employ, particularly a CRM.

6. Knowledge Analytics: Maintain observe of open charges, bounce backs, and CTR with knowledge analytics weaved proper into your subsequent e-mail advertising instrument

7. Buyer Help: Even after studying your new e-mail advertising service instrument via and thru, you may need assistance from the help group in some unspecified time in the future. Be certain the supplier you select has a useful and accessible buyer help group you could lean on while you need assistance.

Now let us take a look at a number of the greatest e-mail advertising providers right this moment — one among which you would possibly select to implement at your organization. (And psst: If you happen to need assistance writing your emails as soon as you have discovered the precise supplier, this video may help you achieve this seamlessly.) 

Okay, so I could be a bit biased; nonetheless, I am being sincere once I say HubSpot’s free e-mail advertising software program is safe and simple to make use of, has a particularly excessive deliverability charge, and consists of all of the bells and whistles you’d count on to see inside an ESP.

HubSpot Electronic mail Advertising Software program Options

I exploit HubSpot Electronic mail Advertising Software program to create and distribute the advertising e-mail publication, so I’m fairly aware of the software program’s options.

So, this is a walkthrough.

When creating an e-mail, I can select from one among many drag-and-drop templates or craft a customized template tailor-made to my model. As soon as I’ve bought my template, incorporating content material is straightforward and intuitive.

I may also personalize and preview my emails for various recipients primarily based on gadget sort, nation, or record inclusion — or use a easy personalization token to make sure that every e-mail consists of content material particular to every recipient.

When it comes time to ship an e-mail, I can use the sensible ship function to make sure recipients obtain my messages at a great time.

Moreover, I can run A/B exams to match completely different variations of an e-mail to know which one resonates essentially the most along with your viewers.

Moreover, I will not have to fret about deliverability—HubSpot maintains a 99% deliverability charge throughout the community for all advertising e-mail sends.

Exterior of the e-mail advertising performance, HubSpot gives a variety of studies on my emails’ performances, letting me choose what’s resonating with my viewers so I can optimize my technique accordingly.

Of their e-mail advertising software program information, Enterprise Harbour put it like this:

“By connecting the dots between your advertising, web site, and gross sales exercise, HubSpot is ready to attribute which campaigns affect your gross sales — which suggests you’ll be able to make investments extra in what works and fewer in what does not.”

For example, customers can report on one thing as broad as their total e-mail efficiency in Q1, or they get granular and see how one specific lead is interacting with their emails.

Customers may also leverage instruments like HubSpot’s Electronic mail Author and Marketing campaign Assistant to create e-mail advertising campaigns.

Lastly, HubSpot’s automation platform makes it simple to scale my e-mail advertising technique, which is able to assist me rapidly flip leads into loyal prospects.

And if I need assist monitoring my emails’ open charges and different insights, I can leverage our Advertising Analytics & Dashboard Software program in tandem.

HubSpot Electronic mail Advertising Software program Worth

Hubspot’s Electronic mail Advertising Software program (and CRM for small to enterprise corporations, for that matter) is free eternally. Nevertheless, should you want enhanced capabilities, paying for one of many upgraded Advertising Hub plans could also be value it.

2. Sender Electronic mail Advertising Software program

Finest for: Reasonably priced e-mail advertising platforms with excessive inbox deliverability.

Sender is an all-in-one advertising automation platform that goes past simply providing a primary e-mail advertising service.

Sender Options

After testing Sender, I’ve discovered that it is a highly effective but reasonably priced e-mail advertising service and supplier with accessible, premium options.

I can use the automation builder module with highly effective conditional flows to construct a sequence of e-mail and SMS steps that may hearth primarily based on rapidly definable set off circumstances reminiscent of cart abandonment, product buy, hyperlink clicks, e-mail opens and extra.

Its Segmentation function permits me to group my subscribers primarily based on highly effective concerns reminiscent of primary data, engagement, and customized fields.

Together with emailing, I can select from a variety of strong and extremely responsive popups or embeddable types, customise them with my model, and supply and deploy it on my touchdown pages and web site very quickly.

With Sender’s SMS capabilities, I can sync my emails and SMSes as instant, one-off broadcasts or schedule them collectively for a later date and time simply in just some clicks.

Sender Worth

I like that Sender’s pricing plans are wallet-friendly at each value level. Its Free Ceaselessly plan comes with all the highest premium options.

The options embrace automation and segmentation, other than the flexibility to keep up 2,500 contacts and ship a most of 15,000 emails each month.

Its paid plans begin at simply $15.83 monthly for the flexibility to ship as much as 60,000 emails a month. 

3. Moosend Electronic mail Advertising Software program

Finest for: Creating automation and sending customized emails.

Moosend is an e-mail advertising and advertising automation platform that gives quite a lot of options at an reasonably priced value.

Moosend Options

By testing Moosend’s platform, I came upon it permits me to rapidly craft e-mail publication campaigns, touchdown pages, and subscription types to seize, nurture, and convert my viewers.

With the drag-and-drop editor, I can both create an e-mail publication from scratch, utilizing interactive components like movies, or use one of many responsive e-mail templates.

I may also use superior automation options to construct particular campaigns for segments of my viewers or create customized workflows, reminiscent of welcome, engagement, or deserted cart sequences.

The true-time reporting and analytics instruments offer you measurable outcomes about marketing campaign efficiency and consumer engagement, enabling me to make knowledgeable, data-backed choices.

Then, I can use the A/B Testing function to seek out one of the best aspect variations for my target market to optimize my e-mail advertising technique for higher outcomes.

I particularly recognize that Moosend simplifies each facet of constructing and testing a marketing campaign into steps and supplies accessible sources for brand new customers.

Moosend Worth

Moosend’s pricing mannequin is subscriber-based and consists of three pricing tiers. The 30-day free trial consists of most options and permits customers to ship limitless e-mail campaigns.

The Professional plan begins at $9 monthly and permits subscribers to ship limitless emails, create automation workflows, types, and touchdown pages, and ship transactional campaigns to as much as 500 contacts.

The Enterprise plan is predicated on customized pricing and gives extra superior performance and extra help.

4. EngageBay Electronic mail Advertising Software program

Finest for: Account-based e-mail advertising and social media advertising.

EngageBay is an all-in-one advertising, gross sales, and buyer help software program designed particularly for small companies.

EngageBay Options

With EngageBay’s highly effective platform, I can launch customized e-mail campaigns, design gorgeous touchdown pages, seize leads via types, and rapidly shut offers.

The visible multistep automation builder helps me automate essentially the most complicated duties with out writing a single line of code.

I can select from numerous triggers that may launch workflows and create customized workflows for numerous eventualities, together with drip campaigns, cart abandonment alerts, welcome emails, and birthday needs.

Social media is a strong channel for lead era.

With EngageBay’s social media administration, I can interact with my social viewers with a single instrument. Handle your Instagram, Fb, Twitter, and LinkedIn accounts, and use streams to maintain observe of retweets, mentions, posts, and occasions.

I may also make the most of social listening to seek out out what’s trending and what your viewers is speaking about. To publish forward of time, customers can schedule their posts well for one of the best conversion charges.

EngageBay Worth

EngageBay gives 4 plans. The Free plan consists of important options to assist small companies get began. The Professional plan begins at $101.99 for limitless contacts and gives account-based advertising, superior automation, site visitors analytics, and different professional instruments that will help you scale your enterprise successfully.

5. Omnisend Electronic mail Advertising Software program

Finest for: Creating customized workflows.

Omnisend is an easy-to-use platform that gives automation workflows for any stage of the shopper journey.

Omnisend Options

What I imagine separates Omnisend from different e-mail advertising instruments is the omnichannel functionalities, which provide higher management over how and the place customers join with their viewers.

Whereas testing the automation workflow, I discovered I can add e-mail, SMS, push notifications, Fb Messenger, WhatsApp, and extra.

As an instance I am making an attempt to achieve a selected viewers that may not reply properly to conventional e-mail communication. In such a case, utilizing a instrument like Omnisend may help me construct and handle extra custom-made, focused communication workflows.

This is able to not solely assist me higher join with my viewers but additionally present a much less disruptive, extra customized expertise for my contacts.

Omnichannel options mixed with user-friendly segmentation imply I can ship the precise message to the precise individual on the proper time on the precise channel.

Omnisend additionally gives templates for e-mail seize, campaigns, and automation workflows so I can get began rapidly.

Omnisend Worth

Omnisend has three pricing plans — one among which is free with very restricted capabilities in addition to a customizable professional plan. Its plans include a free trial so you’ll be able to experiment with the service to find out what works greatest for you.

6. Mailmodo Electronic mail Advertising Software program

Finest for: Creating and sending AMP emails.

Mailmodo is an entire e-mail advertising software program that helps entrepreneurs create app-like experiences in e-mail with out coding. 

Its Lite plan begins from $39 and lets customers ship emails to 2,500 contacts and 20,000 e-mail sending credit. Its Professional plan prices $99, permitting customers to ship emails to 2,500 contacts with a month-to-month restrict of 25,000 sends.

Lastly, its Max plan is priced at $249 and lets subscribers ship emails to 2,500 contacts with a month-to-month restrict of 37,500 sends. If you wish to attempt Mailmodo earlier than shopping for, its pricing plans embrace a free trial interval. 

7. Pabbly Electronic mail Advertising Software program

Finest for: Delivering bulk emails.

Pabbly Electronic mail Advertising is an e-mail advertising software program that allows you to ship bulk emails both by connecting by way of SMTP or exterior SMTP.

Pabbly Electronic mail Advertising Options

Pabbly supplies entry to SMTP routing, workflow automation, e-mail scheduling, and far more with none restrictions.

With the assistance of selling automation and autoresponders included within the instrument, I discovered I can schedule emails upfront and create triggers to keep away from guide follow-up responses.

Moreover, Pabbly gives responsive e-mail templates and a drag-and-drop e-mail editor for straightforward customization.

The e-mail monitoring function permits me to trace knowledge reminiscent of bounce charge, open charge, and click-through charge so I can enhance upon my e-mail advertising and campaigns.

Pabbly Electronic mail Advertising Worth

Pabbly gives a number of plans primarily based in your variety of subscribers. Its free plan lets you ship limitless emails to as much as 100 subscribers, and a sophisticated plan is tailor-made to web sites with giant audiences.

8. Brevo

Finest for: Sending automated nurturing and textual content message campaigns.

Brevo is an e-mail advertising platform that helps prospects ship a complete of over 30 million automated emails and textual content messages day by day.

Brevo Options

My favourite Brevo function is its types instrument that permits me to gather new leads, which I can then phase into particular lists and enter into e-mail nurturing campaigns.

As an instance I am undecided the best way to kick off my e-mail nurturing marketing campaign. No downside. Brevo has workflows that present entry to numerous pre-made automation campaigns tailor-made to my particular targets.

If I wish to run a extra nuanced e-mail nurturing marketing campaign, I can all the time create a marketing campaign from scratch to fulfill my particular enterprise wants.

Brevo Worth

Brevo has 4 essential plans: one free, two between $9 and $18 monthly, and one enterprise plan that requires a custom-made quote. The plans differ in price primarily based on the variety of emails despatched per day/ month.

9. SendX Electronic mail Advertising Software program

Finest for: Offering visible e-mail advertising efficiency knowledge.

SendX is an intuitive, reasonably priced, and feature-rich e-mail advertising software program for entrepreneurs and enterprise homeowners.

SendX Options

With SendX, I can ship limitless emails to opted-in subscribers throughout all pricing plans. Customers get charged per subscriber – not per e-mail despatched – regardless of what number of lists, tags, or segments you may have them in.

Whereas testing, I found I may optimize my e-mail campaigns primarily based on 30+ parameters, together with previous open habits, time zone, area title, e-mail shopper, ISP, and so on.

I can automate my e-mail advertising with a rule-based interface and ship the precise message to the precise consumer utilizing e-mail drip sequences and viewers segmentation.

SendX may also assist customers develop their e-mail lists with types and popups. Customers even get pre-built e-mail templates, which they will additional design with the drag-and-drop e-mail editor with out HTML.

The instrument additionally includes a heatmap report for several types of campaigns to offer you a fast visible overview of which CTAs are working and which hyperlinks persons are clicking.

SendX Worth

SendX’s pricing is predicated on the variety of subscribers you may have. For 1,000 subscribers, plans begin at $7.49 monthly for the annual subscription (or $9.99 for a month-to-month subscription). In addition they supply a 14-day free trial.

10. Fixed Contact Electronic mail Advertising Software program

Finest for: Creating e-mail drip campaigns and easy-to-use templates.

Fixed Contact is a well-liked e-mail advertising service that works properly for a lot of industries.

Fixed Contact Options

I recognize that the service comes with over 100 e-mail templates that I can both use as-is or customise. As soon as my e-mail seems good, I can simply schedule it to ship to my contacts at any time I select.

Along with drip e-mail campaigns, I may also have emails exit at an everyday cadence to have fun particular occasions — for instance, I may have an everyday e-mail exit on every buyer’s birthday.

As soon as an e-mail contact record is uploaded, bounces and unsubscribes are mechanically up to date. Fixed Contact additionally has “Plus” options that enable me to execute particular varieties of campaigns, reminiscent of coupon gives, donation collections, or surveys.

Fixed Contact Worth

Fixed Contact has three plans relying on the options you want that begin at $12, $35, and $80 monthly. The worth differentiation is expounded to your variety of contacts.

It gives a free trial, so you’ll be able to experiment with the service previous to committing to it.

11. Marketing campaign Monitor Electronic mail Advertising Software program

Finest for: constructing customized emails.

Marketing campaign Monitor prides itself on offering highly effective, customized e-mail advertising instruments which might be easy and simple to make use of.

Marketing campaign Monitor Options

Its drag-and-drop e-mail editor is intuitive, and the included analytics make it easy to optimize my e-mail technique and create focused buyer segments.

Personalization is essential for marketing campaign monitoring.

It makes use of knowledge to extend customized content material and inform my record segmentation, boosting my engagement. It additionally gives a visible advertising automation instrument so I can create a singular buyer journey at scale.

To not point out, Marketing campaign Monitor has an in depth library of sources out there to assist customers turn out to be e-mail advertising professionals.

Marketing campaign Monitor Worth

There are three main plans you’ll be able to select from with Marketing campaign Monitor starting from €10 as much as €149 monthly.

You’ll be able to select to pay yearly moderately than month-to-month and reap the benefits of the choice to pay per marketing campaign if that schedule works higher in your wants.

12. TargetBay Electronic mail Advertising Software program

Finest for: Shopify e-mail advertising and SMS advertising

TargetBay is an all-in-one e-mail advertising service with over 380 e-mail templates, drag-and-drop performance, pop-up builder, SMS advertising, coupon builder, e-mail automation, A/B testing, superior studies, sign-up types, and extra.

TargetBay Options

TargetBay’s revolutionary platform permits me to generate gross sales and can assist me till the leads convert to prospects.

After testing it, I recommend utilizing its sign-ups to seize leads and designing enticing emails with over 380 pre-written content material templates.

I additionally recommend segmenting your subscribers to ship related and focused emails that may have extra possibilities to get opened or clicked and including coupons with TargetBay’s very personal coupon builder.

With TargetBay, I can arrange e-mail automation to maintain communication with my subscribers going.

With TargetBay’s easy-to-use interface, I may also A/B check each aspect of my e-mail to seek out one of the best working e-mail for my subscriber record. That is executed utilizing correct real-time knowledge on the e-mail marketing campaign efficiency.

TargetBay’s Worth

TargetBay has a eternally free plan with a 2500 e-mail restrict monthly and a 250 subscriber restrict/monthly. The essential paid plan begins from $10.

If you wish to discover TargetBay earlier than you decide, they supply a free 14-day trial interval in its pricing plans

13. MailChimp Electronic mail Advertising Software program

Finest for: Actionable knowledge insights to enhance your e-mail advertising technique.

Through the years, MailChimp has added touchdown pages and numerous advert instruments to its capabilities, however its e-mail advertising service stays its declare to fame.

MailChimp Options

MailChimp has thousands and thousands of shoppers in over 175 international locations and it use the information it collects off these prospects to supply customers with actionable insights to enhance their e-mail technique.

The instrument is versatile sufficient for an enterprise firm, but easy sufficient for somebody simply getting began with their startup’s e-mail advertising technique.

Better of all, MailChimp has over 300 integrations that enable you to customise the instrument to your enterprise. Through the use of these integrations to additional personalize your advertising, you may get essentially the most out of your e-mail technique.

MailChimp Worth

MailChimp gives 4 plans, starting from free to $350 monthly. Other than the free plan, your month-to-month fee will increase with the variety of contacts you may have, relying on the choice you select.

14. Canary Mail Electronic mail Advertising Software program

Finest for: AI e-mail administration and superior safety.

Canary Mail is your go-to e-mail shopper should you’re in pursuit of AI-powered productiveness, superior safety, and a extremely customizable e-mail expertise.

Canary Mail Options

Canary Mail gives a complete e-mail answer. I like that its AI Copilot helps me craft glorious content material with eye-catching topic strains and persuasive e-mail physique copy.

The app’s AI categorization intelligently organizes my inbox, ensuring that essential responses and suggestions from my campaigns are entrance and middle.

Canary Mail’s SecureSend and PGP help be sure that delicate marketing campaign knowledge and communications stay locked down.

In the case of customization, the app gives numerous choices: customized swipe and thread actions, customized snooze occasions, and a customizable interface with darkish and lightweight mode choices.

Moreover, the learn receipts function helps me observe when my marketing campaign emails are opened, giving me real-time suggestions on my content material’s engagement. 

Canary Mail Worth

Canary Mail gives a versatile pricing construction. The annual subscription for iOS, macOS, and Android is $20/12 months every. 

15. AWeber Electronic mail Advertising Software program

Finest for: Small companies and entrepreneurs simply beginning to construct their e-mail lists.

Aweber is an e-mail platform constructed particularly for small companies and entrepreneurs.

AWeber Options

The purpose of AWeber is to make it easy for individuals who are simply getting began with e-mail advertising to phase their contacts, design knowledgeable e-mail, and begin nurturing leads.

Clients reward AWeber for its deliverability — AWeber’s deliverability group screens their servers across the clock to make sure your marketing campaign persistently reaches the inboxes of your recipients.

Aweber Worth

AWeber gives a number of plans starting from free to $899.

16. Ortto Electronic mail Advertising Software program

Finest for collaborative e-mail advertising groups.

Ortto differentiates itself from its opponents with its visible advertising instruments.

Ortto Options

I am a fan of how the whole lot from Ortto’s e-mail editor to its automation instrument is ready as much as work by way of a drag-and-drop interface, making the system intuitive and simple for me to make use of.

Ortto gives collaborative instruments to assist groups work collectively successfully — it permits me to rapidly share my work with my group, guaranteeing everyone seems to be on the identical web page earlier than I launch a marketing campaign.

And with the “annotate & collaborate” function, I can rapidly mark-up a buyer journey and ask my group for suggestions and help.

Ortto Worth

Ortto gives three plans, which vary in value between $509/m and $1699/m.

17. Ontraport Electronic mail Advertising Software program

Finest for creating detailed e-mail advertising campaigns.

Ontraport gives a full suite of selling automation instruments together with ecommerce performance for companies with on-line shops.

Ontraport Options

Ontraport’s visible marketing campaign builder lets you create detailed campaigns to have interaction your viewers.

You’ll be able to create a marketing campaign from scratch or faucet into {the marketplace} the place they provide dozens of the commonest advertising campaigns to select from, together with deserted cart nurturing or webinar sign-up and follow-up.

The service additionally supplies perception into detailed studies so you’ll be able to achieve perception into your pipeline, site visitors sources, and conversion timelines.

Ontraport Worth

Ontraport’s primary plan begins at $24 monthly and its costliest plan, Enterprise, begins at $249 monthly.

Select Your Electronic mail Advertising Service

Throughout my time in e-mail advertising, I’ve discovered that the majority e-mail advertising instruments supply the necessities wanted to craft a primary e-mail publication.

Nevertheless, there are fewer choices if I desire a vary of top-notch options reminiscent of full customization, out there help, and knowledge evaluation.

Moreover, entrepreneurs like myself usually choose combining our e-mail advertising service with a CRM to supply even higher performance that may impression e-mail advertising, gross sales, and repair efforts.

However take it from me: The perfect e-mail advertising instrument for you is determined by your group’s targets and specific wants. So evaluate the choices I offered and the providers’ product and pricing pages to get began.

Editor’s observe: This publish was initially revealed in April, 2019 and has been up to date for comprehensiveness.