Welcome to Breaking the Blueprint — a weblog sequence that dives into the distinctive enterprise challenges and alternatives of underrepresented enterprise house owners and entrepreneurs. Learn the way they’ve grown or scaled their companies, explored entrepreneurial ventures inside their corporations, or created aspect hustles, and the way their tales can encourage and inform your individual success.
Zippia discovered that 67.5% of all content material creators and influencers are white.
As individuals look to influencers to seek out somebody like them to take inspiration from, the overwhelming quantity of White content material creators implies that Black customers doubtless have a tough time discovering what they’re searching for.
On this put up, we’ve compiled an inventory of Black influencers from numerous industries with genuine views and recommendation which might be value following.
Black Influencers to Comply with on TikTok
1. Marquees Brownlee — Expertise Youtuber
Area of interest: Expertise and software program
Marquees Brownlee is a tech influencer identified for his evaluations and educational movies. He has over 3M views on his YouTube channel, and, as an influencer in a predominantly and overwhelmingly white trade, he is a good illustration and inspiration for these seeking to make waves in their very own communities.
On TikTok, he evaluations cell devices, digital tech, and software program developments to assist his audiences make knowledgeable selections about their purchases.
2. Tabitha Brown — Actress and Influencer
Area of interest: Meals and life-style
Tabitha Brown is a meals and life-style influencer well-known for her calm demeanor and comedic cooking movies. She shares recipes and inspirational content material on TikTok and reveals audiences what plant-based dwelling seems to be like. She additionally provides actionable recommendation to these seeking to observe in her footsteps, serving to aspiring entrepreneurs trying to find inspiration.
3. Dayna Bolden — Artistic Director of Bolden Artistic Media
Area of interest: Life-style and entrepreneurship
Dayna Bolden is the Artistic Director of Bolden Artistic Media and a life-style and entrepreneurship influencer and blogger. On TikTok, she shares life-style content material like morning routines and journey recommendation, and he or she’s a worthwhile observe for entrepreneurs seeking to study maximizing their potential and reaching success.
Black Influencers to Comply with on Twitter
4. Shana Minei Spence, MS, RDN, CDN — Registered nutritionist
Area of interest: Life-style and wellness
Shana Minei Spence, a Registered Dietitian Nutritionist, created a platform for open dialogue on vitamin and wellness to dispel misinformation within the life-style and wellness trade.
She shares content material on Twitter about discovering steadiness, meals schooling, and recipes she enjoys making, giving her viewers entry to high-quality and correct info. She’s a superb inspiration for entrepreneurs seeking to discover ways to have interaction with audiences, construct a following, and make an affect of their area of interest.
5. Tiara Willis — Licensed esthetician
Area of interest: Magnificence, skincare, and life-style
Tiara Willis, licensed esthetician, has constructed a neighborhood for ladies of coloration, who are sometimes unnoticed of magnificence, make-up, and skincare discussions.
Willis shares suggestions, perception, and knowledge along with her followers to assist them make knowledgeable selections concerning the merchandise they use and the way they relate to individuals’s pores and skin complexions.
She’s a worthwhile observe for individuals seeking to be taught extra about skincare and for entrepreneurs seeking to discover ways to work together with audiences, construct neighborhood, and share info (she was the primary particular person to promote out a ticketed Twitter Areas occasion about content material monetization).
Black Influencers to Comply with on Instagram
6. Donye Taylor – Director of Artistic Initiatives at Fohr
Area of interest: Advertising and marketing and promoting
Donye Taylor is Director of Artistic Initiatives at Fohr, an envoy advertising firm, and a advertising and promoting professional that helps manufacturers develop advertising content material that stands out and shares their distinctive model character.
On Instagram, she shares advertising suggestions, methods, and recommendation that her followers can be taught from and apply to their practices to up their advertising sport. Taylor additionally runs a enjoyable and related sequence the place she explains how she would market musical artists’ initiatives. Most just lately, she created a pattern marketing campaign for rapper Jack Harlow.
7. Shontay Lundy – Creator and Founding father of Black Woman Sunscreen
Area of interest: Entrepreneurship and wonder
Shontay Lundy is the creator and founding father of Black Woman Sunscreen (a sunscreen for Black individuals) and disruptor of an trade that traditionally underserved and excluded Black individuals from conversations about solar care and solar security.
Lundy grew the model right into a million-dollar enterprise that yow will discover on the cabinets of standard shops like Goal, Ulta, and CVS Well being. On her Instagram, Lundy shares inspirational content material for entrepreneurs and founders embarking on their very own ventures.
8. John Henry — Founder and CEO of Loop
Area of interest: Enterprise and finance
John Henry is the founder and CEO of Loop, AI-powered automotive insurance coverage, and an entrepreneur and influencer in enterprise and finance. He’s effectively acknowledged for his affect and was named in Forbes 30 below 30, Inc. 30 below 30, and Ebony Energy 100.
He shares must-know info on Instagram concerning the bias and privilege in insurance coverage that excludes individuals in lower-income communities, which ties on to his firm’s mission of creating care insurance coverage extra equitable for individuals of coloration.
As an influencer, he additionally shares recommendation for entrepreneurs on their very own ventures that could be dealing with roadblocks and searching for inspiration.
9. Cinneah E – Challenge Supervisor at PayPal, Creator of Flynanced
Area of interest: Finance, journey, and enterprise
Cinneah E is an influencer in many alternative niches. Most importantly, she shares suggestions and actionable recommendation for individuals within the workforce, like learn how to proceed to reside the approach to life you need whereas sustaining a 9-5, learn how to have an efficient job search, and learn how to proceed to develop talent units via continued schooling alternatives.
Extra Black Influencers to Comply with
