Topic strains. CTAs. Countdown timers. Deliverability. And don’t get us began on Outlook.
There are such a lot of parts of electronic mail advertising and marketing that always change, from electronic mail consumer help to design parts like darkish mode. When your head’s down in day-to-day electronic mail design or marketing campaign improvement, it may be onerous to know the place to seek out the best solutions to your questions on matters like electronic mail advertising and marketing technique, analytics, developer suggestions and tips, design, and deliverability.
Earlier than you flip to infinite pages of Google searches, we’ve bought you.
Right here at Electronic mail on Acid, we’re sort of obsessive about electronic mail, so we spend loads of time poring over electronic mail advertising and marketing blogs from across the web. We’ve compiled a bunch of our all-time favorites.
Right here they’re in no specific order…
Soar to an electronic mail advertising and marketing weblog to study extra:
- Actually Good Emails
- ActionRocket
- Uplers
- MailBakery
- Mailjet
- Solely Influencers
- Electronic mail Critic
- Zembula
- Iterable
- Alchemy Worx
- Electronic mail Advertising and marketing Guidelines
- Bloomreach
- LiveClicker
- Spam Useful resource
- Phrase to the Clever
- HTeuMeuLeu
- Mailgun
- Electronic mail Monday
- Electronic mail on Acid
Blogs for electronic mail designers
1. Actually Good Emails
Should you ever want a dose of inspiration, Actually Good Emails is the most effective place to go. Their complete, 4,000+ electronic mail database showcases actual emails throughout each trade, with easy-to-browse classes, together with behavioral triggers, deserted cart emails, webinar invites, welcome electronic mail flows, and extra.
Additionally they run a function referred to as “Suggestions Friday” the place they stay critique actual emails on video. It’s extremely useful not simply to suppose by means of design parts however why they work, and what’s price taking (and leaving) whenever you incorporate these parts into your individual campaigns.
Just a few actually good posts to get you began:
It’s not weblog content material, however RGE has some great things for electronic mail builders too. See one thing cool you wish to attempt? Take a look at the “Code” view on particular person emails within the assortment to see the way it’s achieved and mess around with it.
2. ActionRocket
ActionRocket is a inventive electronic mail design company and their weblog, Electronic mail Design Overview, is stuffed with electronic mail design experience. Their weblog is a good place to go for examples of inventive electronic mail design or an outline of present design developments to include into your individual emails.
You’ll discover recommendations on accessible designs, how design matches into your advertising and marketing technique and the whole electronic mail consumer expertise. Every month, for instance, they spherical up a number of the greatest designs that landed of their inbox — so you may see firsthand what manufacturers are doing properly, and which parts matter essentially the most to include into your individual designs.
Should you’re occupied with electronic mail accessibility, make sure you take a look at ActionRocket’s Electronic mail for All content material.
Get able to launch with these posts:
3. Uplers
Previously generally known as Electronic mail Monks, Uplers is a full-service electronic mail advertising and marketing company that has the benefit of working with tons of of various corporations throughout quite a lot of industries, so you may rely on their experience and expertise.
Their weblog focuses totally on design and consumer expertise and may present tons of inspiration for upcoming campaigns, whether or not that’s fascinated by the best fonts to make use of, ensuring you’re not sacrificing loading velocity whereas coding, or the artwork of placing collectively the best electronic mail sequence.
Take a look at these latest posts:
4. MailBakery
Based in 2008, MailBakery makes a speciality of customized electronic mail publication templates, so it’s no shock that their weblog is stuffed with unbelievable design and coding recommendation for resilient, use-anytime electronic mail campaigns that work throughout industries and firm sizes. They’re an important useful resource for common greatest practices, do’s and don’ts, and electronic mail design suggestions that can assist you construct higher emails.
Just a few nice latest posts embrace:
Blogs for electronic mail entrepreneurs
5. Mailjet
Even earlier than Mailjet grew to become one in every of our sister manufacturers, we’ve liked studying their recommendation geared towards small companies and advertising and marketing teams-of-one trying to study extra about electronic mail advertising and marketing.
Every weblog put up is organized with a transparent desk of contents, making it straightforward to rapidly scan for precisely the data you’re in search of throughout classes like design, automation, deliverability, transactional emails, and extra. Mailjet’s weblog is a good place for digital entrepreneurs to increase their data and achieve some electronic mail advertising and marketing experience.
Take off with a few of these latest articles:
6. Solely Influencers
Solely Influencers is an electronic mail trade neighborhood designed for professionals critical about electronic mail advertising and marketing, and it’s an important useful resource to attach with different electronic mail entrepreneurs, designers, and builders. Whereas their neighborhood is a paid function, their free weblog covers every thing from advertising and marketing technique to high electronic mail distributors, businesses, and consultants, and it’s top-of-the-line locations to get up-to-date trade information.
Take a look at these latest posts to get began:
7. Electronic mail Critic
A group of 5 seasoned electronic mail geeks make up the principle group of bloggers over at Electronic mail Critic, however you’ll additionally discover visitor articles from all kinds of trade consultants. Scott Hardigree, from company Indiemark in addition to different email-related manufacturers, runs the weblog It’s an important place to go for some easy, reliable electronic mail advertising and marketing recommendation.
Should you’re an electronic mail geek with some huge concepts and opinions, you may submit content material and turn out to be a visitor electronic mail critic your self.
Some selection picks from this electronic mail advertising and marketing weblog:
8. Zembula
Zembula is an electronic mail personalization and dynamic electronic mail device, so if these are matters you wish to study extra about, their weblog is a good place to begin. You’ll discover deep dives on each sort of dynamic electronic mail, particularly for ecommerce and retail manufacturers.
Learn these first:
Blogs for electronic mail advertising and marketing strategists
9. Iterable
Iterable’s weblog isn’t explicitly about electronic mail advertising and marketing, nevertheless it’s filled with big-picture concepts about tips on how to suppose extra broadly about advertising and marketing technique and the client expertise and join your electronic mail advertising and marketing efforts to your enterprise progress.
In fact, they’ve loads of email-focused posts, too, since electronic mail is likely one of the greatest channels to foster progress (if we do say so ourselves.) In spite of everything, that’s why you’re spending a lot effort and time engaged on all of these campaigns!
Right here’s some email-focused weblog content material:
10. Alchemy Worx
If you’d like your technique to turn out to be extra data-driven, Alchemy Worx is a unbelievable useful resource to bookmark. Their weblog focuses on how knowledge might help you make higher electronic mail advertising and marketing choices, from staying on high of trade developments like personalization to higher deciphering your electronic mail efficiency and statistics.
Alchemy Worx can be the place Della Quest, one in every of our high electronic mail advertising and marketing influencers, does his factor. They commonly publish white papers detailing shopper sentiment and extra.
Get began with these posts:
11. Electronic mail Advertising and marketing Guidelines
If you wish to keep up-to-date on what’s taking place within the electronic mail trade, and the way it impacts your electronic mail campaigns, bookmark Chad S. White’s electronic mail advertising and marketing weblog Electronic mail Advertising and marketing Guidelines. The trade veteran (at present the Head of Analysis at Oracle) has a transparent, no-nonsense voice that breaks down each replace in a complete style, from altering privateness safety legal guidelines to ongoing electronic mail consumer help adjustments.
Just a few of Chad’s posts that rule:
12. Bloomreach
Bloomreach focuses totally on e-commerce, however their weblog covers matters which are related for each electronic mail marketer, like real-time personalization, the client expertise, and omnichannel advertising and marketing. Additionally they hold a piece with key insights and analysis into the way forward for ecommerce and the way that impacts advertising and marketing and progress methods. In case your electronic mail advertising and marketing efforts primarily concentrate on retail or gross sales, it is a nice useful resource to take a look at.
Strive these articles first:
13. LiveClicker
For a broad method to electronic mail advertising and marketing, LiveClicker’s weblog offers you high trade information and benchmarks, specializing in the way forward for the trade. Flick thru matters like personalization, high developments, kinetic electronic mail, video in electronic mail, and extra to know what’s vital to find out about the place electronic mail advertising and marketing is headed within the subsequent few years.
Strive these posts to get began:
Blogs on electronic mail deliverability
14. Spam Useful resource
Should you’re in search of electronic mail deliverability experience, look no additional than Al Iverson, who maintains the Spam Useful resource weblog. Al’s electronic mail advertising and marketing weblog has a wealth of content material on BIMI in addition to electronic mail authentication.
There are additionally deliverability guides for all the main electronic mail shoppers, and an “Ask Al” column wherein he solutions questions on issues like SPF data, IP warming, and list-building strategies. Come for the deliverability recommendation, keep for the spam and cheese sandwich recipe suggestion.
Listed below are a few of our favourite posts:
15. Phrase to the Clever
If you wish to discover ways to attain the inbox, learn the Phrase to the Clever weblog from the deliverability duo, Steve and Laura Atkins. They’ve been working in electronic mail for many years, which might be the place all that knowledge comes from.
You’ll be able to hear extra of the Atkins’ story in a really entertaining episode of Electronic mail’s Not Lifeless, a podcast from Mailgun by Sinch.
Clever phrases to learn for your self:
Blogs for builders
16. HTeuMeuLeu
Electronic mail developer Rémi Parmentier is likely one of the high electronic mail coding consultants within the trade, and positively a weblog to bookmark in the event you’re coding emails commonly. He doesn’t put up usually, however when he does, he publishes in-depth guides to new design strategies like darkish mode and hacks and workarounds for finicky electronic mail shoppers like Gmail or Outlook. If you’d like a tutorial you understand will work, his weblog is a good place to begin.
Test these out:
17. Mailgun
Certainly one of our sister manufacturers, Mailgun by Sinch, has a weblog that’s superb for app builders. On this case, it’s not a lot about creating emails as it’s integrating electronic mail performance into software program and functions.
The Mailgun weblog is focused towards the tech neighborhood, nevertheless it additionally contains in-depth recommendation on electronic mail deliverability in addition to privateness and safety matters that relate to electronic mail advertising and marketing. As a result of Mailgun’s providers concentrate on transactional emails, you’ll additionally discover articles about issues like making a triggered electronic mail program.
Listed below are a number of articles to peruse:
18. Electronic mail Monday
Written by Jordie van Rijn, a specialist electronic mail advertising and marketing marketing consultant with over 13 years of expertise, emailmonday helps electronic mail entrepreneurs keep on high of rising developments, explaining technique and ways, and offering sensible electronic mail advertising and marketing suggestions. Jordie covers the gamut of electronic mail advertising and marketing, however there will certainly be some great things for devs.
Having labored with tons of of manufacturers through the years, you’ll discover in-depth guides to the extra technical elements of working electronic mail advertising and marketing campaigns, together with device opinions, concepts on the place to make use of fascinating strategies, and overviews of selling developments.
Just a few of Jordie’s posts to take a look at:
19. Electronic mail on Acid
We couldn’t go away you with out mentioning our absolute favourite weblog…ours! You’ll discover the most effective of greater than 10 years of expertise within the electronic mail trade to ensure that electronic mail entrepreneurs and builders get essentially the most up-to-date data on tips on how to design and develop nice emails, like this complete code guidelines.
Whether or not you’re simply studying tips on how to code electronic mail or are a professional trying to double-check another time if Outlook emails will do what you need them to, you will get all of the assets you want proper right here.
Just a few of our latest favorites:
What have we missed? Tell us your favourite blogs within the feedback beneath so we are able to proceed to replace this put up.
This text was final up to date on March 21, 2022. It was additionally up to date on Might 7, 2020. It was initially revealed in Might, 2014.
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Writer: The Electronic mail on Acid Staff
The Electronic mail on Acid content material workforce is made up of digital entrepreneurs, content material creators, and straight-up electronic mail geeks.
Join with us on LinkedIn, comply with us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on electronic mail advertising and marketing.
Writer: The Electronic mail on Acid Staff
The Electronic mail on Acid content material workforce is made up of digital entrepreneurs, content material creators, and straight-up electronic mail geeks.
Join with us on LinkedIn, comply with us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on electronic mail advertising and marketing.
