Instagram has been leaning extra into its video technique over the previous few years. In July 2022, the app introduced that every one new movies beneath quarter-hour will probably be shared as Instagram Reels. Customers had been additionally granted entry to Reels enhancing instruments to make movies extra partaking.
In accordance with The Sprout Social Index™, shoppers discover short-form movies 2.5x extra partaking than long-form movies. And it’s essentially the most partaking sort of in-feed social content material, so short-form is certainly a crowd favourite.
With the power to publish longer movies and shoppers’ love of quick kind video, there’s a whole lot of Reel-estate for manufacturers to get inventive and increase their engagement.
Listed below are 20 damaged down by trade that can assist you get impressed and enhance your video technique.
Instagram Reel concepts for trend and retail manufacturers
Since retail and trend manufacturers are innately about showcasing merchandise in a beautiful method, utilizing Reels for advertising feels pure. Push inventive boundaries in your model with these concepts:
1. Promote sizzling in-store gadgets
File some clips of your hottest merchandise, like Misplaced Women Classic’s Reel under. Together with exhibiting a sizzling merchandise, they embrace a bit extra details about the product and the designer.
2. Present the method and a buyer response
It’s straightforward to take lovely photographs when you’ve got a bodily product, however for those who supply a service, take your followers via the method of your service and present the tip outcomes with a contented buyer.
Alexis Gaines is an Atlanta-based hairstylist who makes use of this method usually to point out the totally different companies she offers. Within the Reel under, she makes use of a time-lapse for a brand new service and ends the video with a extremely glad buyer.
3. Create enjoyable situations to showcase your stock
Step into your creativeness and create situations to showcase your stock. Brainstorming locations or conditions in your stock might assist clients envision themselves utilizing your product, particularly in the event that they’re buying with intention.
Within the Reel above, Solo Range reveals a bunch of mates having fun with a ladies evening in. The video options the Solo Range Mesa, which the buddies use to make s’mores and different treats. Setting the scene in your clients is a good avenue to display your merchandise outdoors of what may usually come to thoughts.
4. Use video to hold out a social media contest
Give your engagement a lift by making a social media contest fueled by video.
MeUndies collaborated with creators like Lauren-Ashley Beck to advertise their social media contest, #GetSpookywithMe. Within the video, Beck reveals off her pajamas for a spooky date evening inside. The TV host and former Survivor solid member units the scene with contemporary baked cookies, Halloween decorations and extra.
Word how the underwear and loungewear model included all the competition particulars within the caption. Branded challenges like this interact your viewers past typical call-to-actions similar to likes, feedback and shares.
5. Share a truth to showcase your values
Clients usually tend to purchase from manufacturers that align with their private values—it’s 74% extra vital to shoppers than it was in 2021, based on information from The Sprout Social Index™.
Sharing info about points your organization cares about is a simple, efficient technique to current your model values.
Grove Collaborative is an eco-friendly, sustainable family cleaner and private care model, so sharing a truth about recycling is an ideal match. Together with debunking a fable about plastic recycling, Grove Collaborative defined why they switched product packaging to glass and aluminum solely.
The model additionally used this fact-sharing method to honor World Psychological Well being Day. Within the video under, a content material creator makes use of Grove Collaborative merchandise to do laundry, sharing quick info by way of voiceover and textual content overlay.
6. Use creators and influencers in intelligent methods
In early October 2022, Krystal introduced the launch of their new Aspect Chik rooster slider. The fast-food model partnered with influencer Brittney Renner to let clients know they aren’t attempting to switch your favourite Southern-style rooster sandwich, they simply wish to be your Aspect Chik.
Krystal is headquartered in metro Atlanta, a metropolis identified for its leisure trade. The Aspect Chik is the primary new menu merchandise since rapper 2 Chainz grew to become Krystal’s head of inventive advertising. However why add in Reener? Alongside together with her health content material, Reener gained notoriety for her relationships with rappers and athletes—a facet of her life that she isn’t shy speaking about. In different phrases, the model embraced its connection to Atlanta tradition to launch the sandwich.
Collaborating can result in main wins in your model. However to ensure that a majority of these partnerships to achieve success, it’s important to discover the correct influencers for your enterprise and viewers. And Krystal’s intelligent, tongue in cheek video is a first-rate instance of getting it proper.
Instagram Reel concepts for increased training establishments
Feed alumni’s nostalgia with content material that makes them reminisce about their school days.
The College of North Carolina at Chapel Hill walks viewers via the Tar Heels’ well-known murals and prompts alumni to remark with their favourite masterpiece:
Campus and city excursions are a good way to attach with alumni, however they’re additionally nice for getting potential college students enthusiastic about coming to campus. This Reel from the College of Georgia not solely showcases a gorgeous campus, however a pupil tour information offers details about why every location is so central to the Dawg Nation:
8. Get cinematic and showcase college students
Talking of the College of Georgia, the establishment positively is aware of the best way to inform an ideal story. On this Reel, the college highlights the distinctive journey of third-year pupil, Hayden Swank. With crisp voiceover and picturesque photographs, the Reel emulates a documentary.
Its excessive manufacturing high quality paired with genuine storytelling makes the Reel a standout, but it surely’s additionally a good way to function present college students to potential college students who’re nonetheless deciding the place to proceed their training.
9. Have interaction your college students
This concept additionally makes use of a social media contest, however as an alternative of the model selecting the winner, followers vote for his or her favourite items of content material.
For instance, Indiana College inspired college students to publish their greatest photographs and/or movies of campus in the course of the fall. Within the caption, IU explains college students will vote for his or her favourite photographs and movies on Instagram. Together with IU gear—and everyone knows school college students love freebies—winners get to be featured on the college’s social media.
This system engages present college students over an extended time frame. It additionally creates a method for potential college students to see some lovely campus photographs and envision themselves there.
10. Supply sources throughout midterms and finals week
It goes with out saying that midterms and finals week are very hectic for school college students. Assist your pupil physique ease their minds by offering sources, similar to free meditation or research snacks.
Arizona State College inspired college students to apply every day mindfulness and self-reflection for #SelfImprovementMonth.
Discover how they level to ASU’s Mindfulness Heart Instagram web page to supply college students with extra sources.
Instagram reel concepts for business-to-business manufacturers
Opposite to well-liked perception, you need to use Instagram for B2B manufacturers. Right here’s how one can create Reels in your B2B firm:
11. Promote an upcoming occasion
Get your viewers pumped up for an upcoming occasion. Atlanta-based inventive company Chemistry used this method to advertise a workshop for professionals in digital promoting, public relations and media manufacturing.
The Reel under options their chief inventive officer, Chris Breen, speaking in regards to the company’s shoppers and sharing his ideas on the trade.
Chemistry’s video generates curiosity by previewing the kind of useful thought management professionals are in search of inside their trade.
12. Showcase model values and tradition in a enjoyable method
Chemistry additionally makes use of Reels to showcase the company’s values and tradition. On this video, we’re greeted by Odie for “Dogsplaining with Chemistry.” The lovely pup and mates are seen within the workplace as Odie explains a core part of Chemistry’s values and tradition:
In different phrases, suppose outdoors the field in relation to illustrating your model’s tradition and values. Chemistry has a dog-friendly workplace and the Reel itself proves to be one other instance of the kind of creativity the company produces.
13. Use animation
Use animation to showcase new updates and options in your product. Instagram Reels are lush with movies utilizing strictly picture and video, so animation may help freshen your model’s feed.
Zoom used animation to announce Zoom Group Chat:
Your animations don’t need to be advanced or tremendous detailed. Discover how the animation is simplified, however nonetheless mimics what the brand new function seems like. Actually, the less complicated the animation, the higher as a result of they’re simpler to digest. Nevertheless, similar to enhancing, animating can take a whole lot of time and sources so make it straightforward in your staff!
14. Submit a satisfying time-lapse
Use time lapses to hook viewers inside seconds. Time lapses are straightforward to shoot and edit, reducing the carry in your model’s inventive and social groups. You’ve most likely seen time lapses for cooking movies or murals, however this explicit Instagram Reel concept is nice for manufacturers with area of interest audiences too.
Inventables, a pc numerical management (CNC) model, used a time lapse to advertise the launch of their 3D carving:
By exhibiting a bit with intricate particulars inside a short while body, Inventables illustrates the extent of sophistication their product affords.
15. Use a trending sound
Movies are all about visuals, however manufacturers may also lean on sound-driven Reels. When used appropriately, B2B manufacturers can capitalize on trending sounds. For instance, Inventables used the “Go Little Rockstar” development to display how a small bit can be utilized to construct a powerful signal:
The sound is certainly the star of the present, however the caption is the supporting actor on this situation as a result of it enhances the Reel so properly. Within the caption copy, Inventables contains two name to motion prompts and solutions a FAQ. It additionally captures a narrative in regards to the featured drill bit within the video. When your model makes use of a trending sound in a Reel, think about how one can proceed to have interaction your viewers within the caption.
16. Share trade ideas with a speaking head collection
Sharing ideas associated to your trade reveals your model is conscious and provides a chance to supply thought management.
ClickUp, a mission administration platform, use their #WorkBestie collection to share productiveness ideas.
For instance, on this Reel, Work Bestie talks in regards to the dos and don’t of making a gathering:
Speaking head collection are highly regarded and a good way to showcase your model’s character and voice.
17. Take part in seasonal cheer
Holidays are once we join with our family members and create reminiscences. B2B manufacturers can take advantage of vacation advertising with festive Reels.
The function administration platform LaunchDarkly posted a Halloween-themed Reel. The publish contains a jack-o’-lantern animation with LaunchDarkly’s brand on the pumpkin:
Reels like these are one other straightforward technique to showcase your model’s character. Plus, it creates a path in your buyer to have interaction on subjects they already take pleasure in speaking about.
Instagram reel concepts for presidency companies and nonprofits
Authorities companies and nonprofit organizations may also use Reels in inventive methods. Right here’s some inspiration:
17. Submit a recap of an occasion
Hold your viewers updated by offering protection of previous occasions. Your followers who attended will take pleasure in reminiscing and also you’ll make others excited for the following occasion.
Inexperienced Metropolis Market posted a recap of their annual Chef BBQ competition, that includes dishes, vendor tables and extra:
Reel recaps like this one might even result in extra donations and/or funding as a result of it offers memorable visuals to what your model does.
Instagram Reel concepts for journey / tourism manufacturers
18. Share a #relatable journey frustration
A few of the greatest social media memes are primarily based on #relatable content material. Have you ever ever bought in-flight wifi to talk along with your family and friends, solely to get zero responses?
Effectively, the journey app, Hopper posted about it:
Clients are in search of model authenticity on social, so relatable content material resonates with many individuals.
Instagram Reel concepts for healthcare firms
Even the healthcare trade can profit from utilizing Instagram Reels. Listed below are just a few of our favourite concepts:
19. Highlight frontline professionals
Place the highlight on frontline responders who’re making a distinction. The Grady Well being System posted a slideshow of paramedics to have fun #EMSWeek:
GHS additionally reposted an outdated music video that includes paramedics and different frontline companions:
Healthcare professionals face extreme challenges day by day, so posting light-hearted content material like this helps carry their spirits and honor their every day contributions. Apart from, who doesn’t love some hometown spirit a-la hit songs?
20. Use ASMR
Together with trending sounds, ASMR movies on Instagram are highly regarded. The pet insurance coverage model Figo (sure, we’re counting our furry mates within the healthcare house) used ASMR within the Reel under as a name to motion:
As you’ll be able to see, a number of folks commented with their vote for the most effective ASMR sound. This Instagram Reel concept is one other nice instance of benefiting from captions to funnel social site visitors to your model’s web site.
Replenish your content material calendar with these Instagram Reel concepts
With this listing of Instagram Reel concepts, begin brainstorming in your model and get impressed to create extra Reels that’ll make your feed stand out.
To study extra in regards to the ins and outs of Instagram, try our information on Instagram insights.
