At its September 2023 Investor Day, Pinterest acknowledged greater than half of its customers view the platform as a spot to buy, and buyable gadgets saved to its boards elevated 50% year-over-year.
Pinterest continues its efforts to make the platform extra shoppable. The corporate lately launched cell deep hyperlinks for Pinterest-managed advertisers and added direct hyperlinks as new methods to assist customers go from discovery to buy. Cell deep hyperlinks ship customers to a selected web page in a retailer’s cell app. Direct hyperlinks take individuals from a Pinterest advert to a retailer’s web site with one click on.
Moreover, Pinterest has expanded its ecommerce ecosystem with new integrations for Salesforce Commerce Cloud and Adobe Commerce, constructing on current integrations with Shopify and WooCommerce. The brand new integrations enable retailers to handle their Pinterest product catalogs immediately throughout the Salesforce or Adobe purposes they already use.
Retailers fascinated about Pinterest’s ecommerce efforts can be taught from prime manufacturers and influencers.
Here’s a checklist of the preferred accounts on Pinterest. There are inspirational fashion boards, model collections, product tags to buy, and extra.
Oh Pleasure
Oh Pleasure
Oh Pleasure, essentially the most adopted account on Pinterest, is from the L.A.-based way of life model and design firm by Pleasure Cho. Oh Pleasure creates licensed product traces for Goal, Petco, Band-Assist, and extra. Well-liked Pinterest boards embrace Clothes, Recipes, and For the Dwelling. 15.1 million followers.
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Poppytalk
Poppytalk
Poppytalk is a artistic studio and way of life model based mostly in Vancouver and based by Jan Halvarson. Launched to catalog inspiration from typography to inside design, Poppytalk now covers design parts, do-it-yourself initiatives, entertaining and recipe creations, artwork and images, inside design, structure, and extra. Its Entertaining + Enjoyable board has 6 million followers alone. 10.4 million followers.
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Tasty
Tasty
Tasty, from BuzzFeed, is a community for fast meals movies and recipes. Tasty was initially a BuzzFeed Fb web page that featured brief, comfort-food movies. Its Pinterest boards embrace meals genres and meal hacks, akin to Rooster Dinners, Pastas, and Desserts. Tasty attracts greater than 10 million month-to-month views. 10.3 million followers.
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Maryann Rizzo
Maryann Rizzo
Maryann Rizzo is an inside designer with boards of inspirational pictures to design, beautify, craft, prepare dinner, backyard, entertain, gown, and journey in fashion. Her in style board Every little thing has 4.5 million followers. 9 million followers.
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Mamas Uncut
Mamas Uncut
Mamas Uncut is a parenting web site by Bekka Palmer. It options boards on mother Q&A, parenting information, residence hacks, child names, and lifestyle-related content material (e.g., tattoos and humor). Well-liked boards embrace Child, Life-style and Inspiration, and Mamasuncut Inspiration. Mamas Uncut attracts greater than 10 million month-to-month views. 8.5 million followers.
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Cathie Hong Interiors
Cathie Hong Interiors
Cathie Hong Interiors is an inside design agency based mostly in San Francisco. Its inspirational boards pin content material on inside and out of doors design, tile and supplies, shops and shows, packaging and branding, basic inspiration, in addition to the studio’s personal work. The Eating Inspiration board has over 3 million followers. 7.9 million followers.
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Jane Wang
Jane Wang
Jane Wang is the mom of Pinterest co-founder Ben Silbermann. Jane Wang’s boards include inspirational content material throughout a variety of subjects, together with DIY, Octopus, and Small issues that work very properly. Her food-focused Scrumptious board has over 6 million followers. 7.7 million followers.
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HonestlyWTF
HonestlyWTF
HonestlyWTF, curated by Erica Chan Coffman, options something extraordinary. It has boards on partitions, artwork, footwear, lighting, areas, jewellery, footwear, magnificence, typography, and extra. Well-liked boards embrace DIY and Dwelling Candy Dwelling. HonestlyWTF attracts greater than 10 million month-to-month views. 7.2 million followers.
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Bonnie Tsang​​
Bonnie Tsang
Bonnie Tsang is a visible artist and a mother of two ladies. Her boards characteristic inspirational and classy pictures of structure, trend, colour, stripes, locations to go, and meals design. Well-liked boards embrace Residing Areas and Workspace. 7 million followers.
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Pejper
Pejper
Pejper is a Swedish way of life weblog specializing in inside design and the surroundings. Pejper’s Pinterest boards embrace Work Rooms and Inexperienced Residing – Backyard. Its Beautiful Residing board has over 3.3 million followers. 6.8 million followers.
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Evelyn
Evelyn
Evelyn has a variety of subjects throughout almost 200 boards, together with Passport to Western Europe, Nature’s WIndows, and America the Stunning, Touring the USA. 6.8 million followers.
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Model Me Fairly
Model Me Fairly
Model Me Fairly focuses on weddings with inspirational pictures and featured merchandise. Well-liked boards embrace Bridal Hair & Hairstyles and Marriage ceremony Truffles. Model Me Fairly attracts greater than 10 million month-to-month views. 6.4 million followers.
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Harper’s Bazaar
Harper’s Bazaar
Harper’s Bazaar pins gadgets from its journal, together with tagged content material to buy at its on-line retailer, and attracts greater than 10 million month-to-month views. Well-liked boards embrace Avenue Model and Magnificence & Hair. 6.4 million followers.
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Trey Ratcliff
Trey Ratcliff
Trey Ratcliff is the creator, author, and photographer behind the every day journey weblog StuckInCustoms.com. His Pinterest boards characteristic journey pictures. The My Favourite Journey Pictures board has over 6.2 million followers. 6.4 million followers.
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Nordstrom
Nordstrom
Nordstrom pins and curates pictures on ladies’s trend, males’s fashion, purses, footwear, residence decor, and extra. Followers can even store tagged pictures. Nordstrom attracts greater than 10 million month-to-month views. Well-liked boards embrace Ladies’s Model, Dwelling, and Skincare & Magnificence. 5.4 million followers.
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Veanad
Veanad
Veanad is curated by a Seattle-based architect with boards specializing in area, jewellery, wardrobe, and weekend pictures. Its in style board Magnificence has over 5 million followers.
5.2 million followers.
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L.L.Bean
L.L.Bean
L.L.Bean pins its product pictures on boards akin to L.L.Bean Model, L.L.Bean Footwear, and Be an Outsider. L.L.Bean attracts greater than 10 million month-to-month views. 5 million followers.
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Christine Martinez Loya
Christine Martinez Loya
Christine Martinez Loya pins inspirational pictures throughout numerous topics, together with Appears to be like I Love, Interiors I Dream Of, and DIY Initiatives I’ll truly find time for. Her in style board Phrases to Stay By has over 4.4 million followers. 5 million followers.
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Marriage ceremony Chicks
Marriage ceremony Chicks
Marriage ceremony Checks curates inspirational wedding ceremony pictures and trend with boards akin to Marriage ceremony Attire and Venues. It additionally covers wedding ceremony planning, akin to Guestbooks Concepts, Present Concepts & Marriage ceremony Apps, and DIY Initiatives. Marriage ceremony Chicks attracts greater than 10 million month-to-month views. 4.9 million followers.
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Stephanie Brinkerhoff
Stephanie Brinkerhoff
Stephanie Brinkerhoff is an occasion hair and make-up artist, in addition to a hairstyling educator. Her account contains boards on Hair Equipment, Life-style, Trend, and Fairly Hair. 4.9 million followers.
