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2022 World’s Most Enticing Employers


The 2022 World’s Most Enticing Employers (WMAE) rankings spotlight a rising misalignment between college students’ job expectations and what employers can supply in a cooling economic system. “Aggressive wage” and “excessive future earnings” are actually two of the top-three priorities for enterprise, engineering, and IT college college students — and these had been among the many fastest-growing priorities throughout all variables cited this yr.

“We count on 2023 shall be a yr of rebalancing,” says Mats Röjdmark, Chief Government Officer, Universum. “Over the past 18 months, employers supplied beneficiant contracts and dealing situations to draw younger expertise as a result of demand exceeded provide in lots of areas. Now that hiring is slowing and firm assets are strained, we count on extra sensible employment offers in 2023 — which means workers might want to ‘give’ as a lot as they ‘get’ of their first skilled jobs.” 

Universum surveyed over 185,000 college students in enterprise, engineering, and IT from the 9 largest economies between September 2021 and Might 2022. The much-anticipated survey asks college students which employer traits are most influential as they think about future employment, and which employer manufacturers they most admire. 

Key Findings From the Analysis

Google drops to #2

For the primary time within the WMAE survey’s 13+ yr historical past, Google has dropped to #2 “most tasty employer” amongst enterprise college students. (Google nonetheless ranks #1 for engineering and IT college students.) Google was edged out by Apple, which rose two locations this yr to win the #1 rating. 

Apple, Google & Microsoft dominate rankings

Huge Tech firms are nonetheless college students’ high decisions for future employers. Different massive “winners” in 2022? Nike and Daimler/Mercedes-Benz amongst enterprise college students; Volvo and Fb amongst engineering college students; Oracle and JPMorgan Chase & Firm amongst IT college students. All these rank within the Prime 25 and moved up considerably in 2022. 

High quality-of-life advantages are nonetheless a rising precedence for younger folks

From a listing of 40 attributes, “work-life stability” rose 6 locations to rank as #8 most essential in 2022, and “versatile working situations” rose 7 locations, touchdown at #10. The important thing query: Can employers ship on quality-of-life advantages that younger folks have come to count on, even whereas there’s rising stress to do extra with much less?

Proof of “quiet quitting” in enterprise, engineering & IT college students?

When requested to rank their high priorities in a future employer, younger folks had been considerably much less doubtless to decide on “difficult work” in 2022. This attribute registered the most important one-year drop of any precedence in 2022 — and could also be one more signal of a rising mismatch between scholar expectations and the demanding financial surroundings firms should navigate.

Universum’s World Account Director, Richard Mosley, says the 2022 research provides essential information factors for employers as they enter the 2023 price range season: “Firms are nonetheless hungry for younger expertise in tech, enterprise, and engineering, however price range tightening in 2023 will doubtless drive them to make troublesome choices. One factor is obvious: College college students prioritize compensation above all else — even above quality-of-life elements — so even in a delicate economic system, we count on beginning salaries might want to stay aggressive to recruit the perfect scholar expertise.” 

To obtain a duplicate of the World’s Most Enticing Employers report, which incorporates detailed insights about business preferences, splendid employer model attributes, and rankings, go to www.universumglobal.com/wmae2022/

Do you want to higher perceive your model picture, viewers and rivals?

Yearly Universum surveys over 1 million college students and professionals worldwide to determine the model picture standing of probably the most enticing employers. Our Analytics options provide the insights you should win the conflict for expertise.



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