2023 Hashtag Holidays For Your Content material Technique

Hashtags assist folks join. They construct communities, generate consciousness about social causes and create new social media occasions referred to as hashtag holidays.

From #DressUpYourPetDay to #InternationalDayOfCharity, there are lots of of hashtag holidays to select from. By utilizing the proper ones, you’ll be able to forge relationships together with your ultimate prospects and attain your targets on social. However with so many choices, it may be tough to find out which of them are related to your model and can resonate together with your viewers.

We’ve assembled a listing of the highest hashtag holidays for 2023. Learn on to study extra about the right way to discover the proper social-specific holidays to boost your calendar and model examples that stood out to us from 2022.

Creating your hashtag vacation technique

Step 1: Select related hashtag holidays

First, it’s essential to know your model’s social targets and targets earlier than celebrating hashtag holidays that might not be related to your viewers. For instance, it will be a stretch for a medical gross sales model to share #NationalSmoresDay content material, however an ideal match for a tenting tools model. It’s essential to be considerate about what holidays work to your model and the right way to incorporate them into your social media calendar.

When figuring out which hashtags are proper to your model, ask your self two questions:

1. Does this hashtag appear to be a pure match for the model?
2. Will this hashtag vacation resonate with my viewers?

Step 2: Use shopper knowledge for decision-making

Leverage shopper knowledge to again up your hashtag vacation technique. It provides you the perfect perception into what resonates together with your viewers, what they’re speaking about on-line and how one can faucet into these conversations.

Start through the use of a hashtag monitoring instrument like Sprout Social’s to know the hashtags your viewers already follows.

Take it a step additional through the use of the ability of social listening to investigate conversations round related matters. Utilizing knowledge factors offers you probably the most correct view of your viewers’s habits.

Social knowledge may also make it easier to perceive how your prospects use your services or products, what traits they’re serious about and their ache factors.

Step 3: Analysis hashtag holidays earlier than creating content material

When you determine the hashtag holidays that resonate together with your viewers, analysis the vacations so you can begin planning your content material.

You also needs to examine what your favourite manufacturers are doing and the way their hashtag vacation content material carried out within the earlier 12 months.

Because the hashtag vacation nears, use listening knowledge to uncover trending conversations. It will make it easier to perceive how persons are celebrating the hashtag vacation this 12 months and what different world occasions are influencing your viewers.

Step 4: Put together your hashtag vacation content material upfront

Don’t wait till the day-of to create your content material. After getting a terrific thought, begin useful resource planning accordingly. Then, start the method of making your content material, getting it authorized and scheduling it upfront.

Notice: The enjoyable nature of hashtag holidays makes them the right alternative to collaborate with different members of your crew, like this video from HBR Ascend demonstrates. Loop in your teammates as quickly as potential for those who’re planning one thing related.

The hashtag holidays to incorporate in your month-to-month calendar (with examples)

Listed below are a few of our favourite hashtag holidays arising in 2023, and types who nailed their execution in 2022.

January hashtag holidays

#NationalTriviaDay

Because the Jeopardy of hashtag holidays, #NationalTriviaDay marks the day yearly the place folks (and types) can flaunt their area of interest data. For Trivia fanatics, January 4 is the spotlight of their 12 months.

On final #NationalTriviaDay, NASA’s Johnson House Heart quizzed their Twitter followers about on a regular basis objects that use infrared mild. In the end, the Tweet educated their neighborhood about their new Laser Communications Relay Demonstration and earned sizable engagement.

Apply it: Use this vacation as an opportunity to gamify your new product bulletins or model historical past. Ask your neighborhood in the event that they understand how your merchandise are made or in the event that they bear in mind the unique title of your prime merchandise. Watch the likes, replies and solutions come streaming in.

#NationalPieDay

Yearly on January 23, folks everywhere in the US have fun certainly one of America’s favourite desserts. #NationalPieDay is an ideal hashtag vacation for pie retailers. However eating places and meals producers aren’t the one manufacturers who can get a chunk of the elevated buzz on social.

Basic Film Hub made pie the star of their Tweet and located a playful solution to interact their viewers on the vacation in 2022.

Apply it: Are there sudden methods your product intersects with pie? If that’s the case, lean into them when planning your content material.

February hashtag holidays

#GalentinesDay

Whereas Galentine’s Day formally originated on the present “Parks and Recreation,” February 13 grew to become broadly celebrated on social as a manner for everybody to go all-out for his or her besties.

Final #GalentinesDay, Kohl’s featured two pals procuring in certainly one of their shops. Their purchases have been self-care necessities which have develop into hallmarks of the hashtag vacation.

Apply it: How can your merchandise cater to finest pals of all genders? Attempt making a #GalentinesDay reward information or internet hosting a giveaway to point out your followers some love.

#KindnessDay

#KindnessDay—also called #RandomActsofKindnessDay—takes place each February 17. The hashtag vacation creates house on-line (and in actual life) for folks to be variety to 1 one other.

Yearly, NYC’s Bryant Park honors #KindnessDay by partnering with a neighborhood arts and crafts retailer to donate scarves to these in want. The well-orchestrated donation is captured on Instagram, and Bryant Park’s caption thanks all of the donors and volunteers concerned.

Attempt it your self: Pulling off a fundraiser or large-scale donation requires quite a lot of behind-the-scenes preparation. In case your model plans on partnering with a neighborhood nonprofit, begin by figuring out the place your model can assist fill wants in your neighborhood.

March hashtag holidays

#PopcornLoversDay

#PopcornLoversDay is noticed on March 10. The hashtag vacation is the right probability for snack fanatics to get pleasure from popcorn paired with their favourite actions like watching motion pictures, procuring on-line and listening to podcasts.

Younger Hollywood, the popular culture media model, celebrated #PopcornLoversDay by combining popcorn with its viewers’s favourite factor: celebrities. Of their video, two celebs taste-tested popcorn to find out which one is the dearer possibility.

Apply it: When celebrating #PopcornLoversDay on social, manufacturers ought to take a cue from Younger Hollywood and pair popcorn with an exercise associated to their services or products.

#WorldStorytellingDay

#WorldStorytellingDay on March 20 is a celebration of the artwork of storytelling. The hashtag vacation brings an historic custom to a contemporary discussion board by connecting folks by tales.

Go to Scotland’s Tweet on final 12 months’s #WorldStorytellingDay instructed the story of the birthplace of Dundee’s now well-known pc recreation trade.

Apply it: In your personal content material, use #WorldStorytellingDay to captivate your viewers with legends of yore. Ask your self:

• Which tales fill the chapters of my model’s historical past ebook?
• How has my enterprise been a significant a part of my neighborhood over time?
• Are there tales from our neighborhood we will amplify?

April hashtag holidays

#NationalSiblingsDay

Let’s hear it for the siblings. #NationalSiblingsDay on April 10 celebrates the particular bond siblings share.

Some manufacturers have fun the hashtag vacation actually. Final 12 months the NHL launched followers to siblings throughout the league on this TikTok video.

Apply it: You probably have siblings working at your group, take into account highlighting them on #NationalSiblingsDay. You may also characteristic different siblings like lovely animals and well-known households.

#EarthDay

#EarthDay is greater than only a hashtag vacation—it’s the world’s largest environmental motion. Social media helps the trigger achieve momentum, which is why each April 22 your feeds are flooded with Earth appreciation content material.

Grove Collaborative, the sustainable cleansing and private care merchandise model, takes #EarthDay to the following stage by celebrating #EarthMonth. Each day throughout April, they share ideas to assist folks maintain their well being and the planet.

Apply it: In the event you put up on #EarthDay, be certain to align your content material together with your company duty initiatives. A put up with no motion to again it up will fall flat. Present your viewers what you’re doing to provide again.

Could hashtag holidays

#StarWarsDay

#Maythe4thBeWithYou—or #StarWarsDay—on Could 4 is the celebration of all issues Star Wars. Put together your Child Yoda memes, Chewbacca cosplay and queue up all 12 motion pictures.

On final #Maythe4th, the College of South Dakota put a Star Wars spin on the favored “Are you able to maintain this?” TikTok development. The end result was hilarious lightsaber duels that confirmed off their enjoyable campus tradition.

Apply it: This quirky hashtag vacation isn’t proper for each model. But when your neighborhood is made up of die-hard Star Wars followers, they’ll respect you venturing to a galaxy far, far-off. Simply remember to use the proper lingo and create related content material, or you possibly can threat ending up in your neighborhood’s darkish facet. Could the pressure be with you.

#IDAHOT

The Worldwide Day In opposition to Homophobia, Transphobia and Biphobia—or #IDAHOT—is noticed on Could 17. The day marks a global effort to enhance the lives of all LGBTQIA+ folks world wide.

On #IDAHOT final 12 months, LVMH, the French luxurious items conglomerate, promoted a video concerning the microaggressions folks within the LGBTQIA+ neighborhood face.

Apply it: In keeping with The Sprout Social Index™, 71% of shoppers assume it’s essential for manufacturers to boost consciousness and take a stand on delicate points. Supporting world actions like #IDAHOT helps construct real connections together with your neighborhood. Use your platform to teach your followers concerning the injustices confronted by the LGBTQIA+ neighborhood. Simply guarantee your model activism isn’t performative.

June hashtag holidays

#NationalDonutDay

On the first Friday of June, we have fun #NationalDonutDay and pay homage to the glazed, cream-filled treats.

Whenever you image donuts, it’s laborious to not think about racks of sugary goodness supplied at Dunkin’. Final 12 months for the hashtag vacation, the model gave away free donuts to everybody who bought a beverage. They promoted the giveaway with a mouth-watering video on their social profiles.

Apply it: It’s laborious to not love free donuts. Providing a donut giveaway will assist generate foot visitors to your retailer and engagement on social. Even for those who aren’t a donut maker, attempt partnering with a baked items firm to take advantage of the event.

July hashtag holidays

#WorldUFODay

In the event you consider in aliens, you’re not alone. Some 65% of People consider clever life exists exterior of Earth. On July 2 social media customers commemorate the search to study extra about what lies past the celebs with #WorldUFODay.

Even for those who don’t have a sci-fi model, you’ll be able to nonetheless create out of this world content material. For instance, the musical collective Postmodern Jukebox celebrated the hashtag vacation with an ode to the supernatural sounds of their musicians.

Apply it: Don’t overthink it. Discover a enjoyable, playful solution to hyperlink your manufacturers’ choices to the alien phenomenon.

#InternationalFriendshipDay

#InternationalFriendshipDay on July 30 is all about discovering intentional methods to attach with your mates and family members. The hashtag vacation originated as a solution to bolster neighborhood IRL, however gained traction on social media as folks grew to become more and more remoted. Historically, the vacation is an event to change small presents or share a meal.

Coca-Cola gave #InternationalFriendshipDay a contemporary makeover final 12 months. They gifted all their NFT homeowners a digital collectible to share with a buddy.

Apply it: Asking your core neighborhood to name upon their pals is a tried-and-true technique. It’s an efficient type of social media word-of-mouth advertising and marketing that may make it easier to enhance your followers, engagements and, in the end, drive gross sales. Encourage your followers to tag a buddy within the feedback for an opportunity to win a prize. Present two pals with the holiday of their desires.  Request user-generated content material that includes pals finishing your exercise. No matter you do, make your content material about sharing with pals.

August hashtag holidays

#NationalLazyDay

#NationalLazyDay on August 10 is a hashtag vacation we will all get behind. Who doesn’t want an excuse to take a break and be cozy?

Final 12 months on #NationalLazyDay, Sew Repair confirmed their prospects how they assist on a regular basis be a lazy day. With their companies, a stylist picks out your garments for you—supplying you with extra time to loosen up.

Apply it: How do your merchandise/companies give your prospects an opportunity to be “lazy”? Take a cue from Sew Repair’s playbook and present your followers how one can save them time.

#WorldPhotographyDay

Do you know 54,400 photographs are taken each second? We’re a world of picture lovers. #WorldPhotographyDay on August 19 provides folks a chance to share their love of pictures.

OnePlus India, the electronics firm, captured the spirit of photographers of their YouTube video. The video speaks to a fact all photographers know: not each picture may be your finest shot. You might want to preserve working towards till you seize the magic. It was part of their bigger hashtag marketing campaign, #YourBestShot.

Apply it: Assist your prospects uplevel their pictures abilities by sharing useful ideas and recommendation. Ask them to share their photographs with you utilizing your personal branded hashtag to supply stellar user-generated content material.

September hashtag holidays

#ConstitutionDay

On each September 17 within the US, People have fun the signing of the Structure with #ConstitutionDay. Whereas the signing of the Declaration of Independence on July 4 is extra in style, the signing of the US Structure on September 17, 1787 is one other key date to have fun.

As this Tweet by the Smithsonian Establishment demonstrates, museums, educators and types provide academic assets on #ConstitutionDay to assist folks brush up on their US historical past.

Apply it: In case your viewers is serious about studying extra about America’s historical past, share key info concerning the signing of the Structure in your content material. For instance, do you know it took greater than 200 years for #ConstitutionDay to get its personal vacation?

October hashtag holidays

#NationalCoffeeDay

Maybe probably the most beloved hashtag vacation of all, #NationalCoffeeDay on October 1 celebrates our tradition’s collective love of java.

Like this put up from grocer Misfits Market demonstrates, the perfect #NationalCoffeeDay content material acknowledges our obsession with espresso.

Apply it: Make espresso the star of your content material on #NationalCoffeeDay. Flip your brand into latte artwork. Present your crew recharging with a cup of joe. Give away free espresso to everybody who visits your retailer. Give the folks what they need: espresso.

#NationalCatDay

If there’s something pet mother and father love, it’s an opportunity to point out you their pets. On #NationalCatDay on October 29, cat homeowners spoil their kitties with additional love and put up their favourite photographs and movies of them.

PetSmart celebrated #NationalCatDay final 12 months by making a day-in-the-life video of a cat. The video pinpointed precisely what many individuals suspect cats are considering and the result’s lovely.

Apply it: How do cats play a job in your enterprise? Do distant staff have cats who crash their video calls? Function them in your subsequent video. Additionally, with Halloween across the nook, you may give your cat content material a spooky twist.

November hashtag holidays

#GivingTuesday

#GivingTuesday marks the Tuesday after Black Friday the place folks flip their spending towards nonprofits.

In ESPN’s video, they share a narrative about certainly one of their gamers who was recognized with most cancers, underwent therapy and was capable of be part of the 2022 World Collection-winning crew. Together with the inspiring story, they included a hyperlink to donate to a most cancers analysis basis of their bio.

Apply it: Except you’re an NGO or partnering with one, don’t promote your personal content material on #GivingTuesday. As an alternative, amplify and make house for organizations which can be serving communities in want.

December hashtag holidays

#Festivus

Though the present “Seinfeld” ended greater than 24 years in the past, it’s nonetheless influencing popular culture. Within the present, character George Constanza’s household celebrated #Festivus as a substitute for Christmas. Since then, Dec 23 has develop into a hashtag vacation noticed by Seinfield superfans.

Apply it: In case your neighborhood is stuffed with Seinfeld appreciators, make room in your vacation content material calendar for #Festivus. Be sure you embody nods to vacation traditions like displaying an aluminum pole and performing the airing of grievances.

What’s subsequent to your content material in 2023

Now that you understand among the hashtag holidays arising in 2023, it’s time to start out planning. Keep in mind to remain true to your model by selecting related hashtags that can assist foster a deeper connection together with your audience.

Use our 30-day social media plan template to make sure what you share aligns with the pursuits of your neighborhood and contributes to general enterprise worth. By finishing only one process every day for the following 30 days, you’ll be able to absolutely rework your social content material.