Would you want to make use of your web site’s 404 error web page to extend your conversions and enhance income? We all know it sounds too good to be true. However a rigorously crafted 404 web page can flip misplaced guests into loyal prospects.
On this publish, we’re going to cowl 21 of the most effective 404 pages we’ve seen. Plus, we’ll clarify why they work.
Earlier than we dive into the checklist, although, let’s get clear on what 404 pages are and why they’re so essential to your digital advertising technique.
What Is a 404 Web page?
A 404 web page is a delegated touchdown web page for customers who attempt to go to your web site via a defective URL. These error pages are these “web page not discovered” messages that you simply see while you click on a lifeless hyperlink or make a typo in an internet site tackle.
There are a lot of the reason why your web site guests may get a 404 code:
- They clicked a hyperlink on social media for a web page that you’ve got since deleted.
- They mistyped a URL.
- The net server on your web site is down or experiencing issues.
- A deleted web page continues to be exhibiting up in search engine outcomes.
- You’ve gotten moved a web page however haven’t correctly redirected your hyperlinks.
- One other web site made a typo when linking to considered one of your pages.
Briefly, 404 errors inevitably happen on even the best-maintained web sites. That’s why useful 404 pages are essential to holding person expertise (UX) excessive throughout your web site.
As you develop your web site, your hyperlinks will change or break over time, and customers will sometimes click on on defective hyperlinks. In case your web site doesn’t have an efficient 404 web page, you possibly can seemingly say goodbye to that potential lead endlessly.
However WITH an expert 404 error web page, you possibly can redirect customers the place they need to go. From there, you possibly can information them down your gross sales funnel to create extra loyal prospects and enhance gross sales.
What Do I Placed on a 404 Error Web page?
A 404 error web page ought to all the time embody the next:
- A transparent message that lets guests know that the requested web page doesn’t exist
- A name to motion (CTA) that retains customers in your web site or directs them the place you need them to go
- An introduction to your model’s voice via the web page’s textual content or pictures
For instance, for those who had been on the lookout for a particular web page on OptinMonster however misspelled the URL, you’d land on this web page:
The person would immediately know they’ve landed on a non-existent web page and are given choices for the place to go as an alternative.
Within the instance above, the misplaced customer can use the search bar to seek out the knowledge they’re on the lookout for. Or, they’ll click on the CTA hyperlinks for Dwelling web page or the Contact Us web page for simple entry to contact info.
OptinMonster’s model voice is pleasant however easy. As a Software program as a Service (SaaS) firm, we concentrate on performance and ease of use. That tone is clear on this easy and straight-forward error web page.
How Do I Create a 404 Web page?
Earlier than we dive into our checklist of 404 web page examples, we need to provide you with a head-up on one of the simplest ways to create 404 error pages on your web site.
SeedProd is arms down the BEST 404 web page and touchdown web page builder for WordPress. It’s straightforward to get began and doesn’t require any code in any respect.
That’s as a result of this plugin comes with ready-made 404 web page templates and a visible drag and drop builder. Even inexperienced persons can create skilled and high-converting 404 pages that redirect customers and enhance UX. No HTML or CSS wanted.
Plus, you possibly can add a wide range of highly effective components to your 404 pages, together with optin varieties, featured merchandise, CTA buttons, FAQ sections to reply buyer questions, and extra.
While you’re utilizing SeedProd, you don’t should be an expert designer or developer. As a substitute, you’ll be capable to create beautiful 404 pages in minutes.
Need to attempt it out your self? Click on right here to begin your 100% risk-free SeedProd account at this time!
Now that the fundamentals, let’s take a look at 21 of the most effective 404 error web page examples on the internet.
21 Finest 404 Web page Examples (and Why They Work)
1. OptinMonster – 404 Web page with a Lead Magnet
We’ve already caught a glimpse of OptinMonster’s 404 web page earlier within the publish. However let’s check out what guests see once they scroll down additional.
Why It Works
Beneath the principle “web page not discovered” message, we provide a free advertising lesson that customers can obtain. That is an instance of a lead magnet, which is any particular provide or unique content material that customers can solely get by offering their e mail tackle.
On this instance, the “Obtain Now” button triggers a lightbox popup that asks for the person’s identify and e mail tackle.
By providing a lead magnet, you should utilize your 404 web page to generate extra leads and construct your e mail advertising checklist.
And we are able to say with expertise that this web page does what it was made to do.
2. WPForms
Why It Works
WPForms has one other instance of a stripped-back 404 message. It makes use of playful language (“whoops”) and invitations customers to navigate the location with their search bar.
If a customer is on the lookout for one thing particular, they’ll search proper there on the web site as an alternative of returning to Google. That retains them on the web site for longer.
Customers aren’t given too many choices, as that may be overwhelming. They’ll nonetheless navigate the total web site with the principal header menu on the prime of the web page. There’s additionally a daring gross sales CTA on the backside of the web page, in case the customer is able to get began with the software program.
One factor we’d enhance, nevertheless, is including a hyperlink to the “return again to homepage” textual content to make it even simpler for customers to stay on the location.
In any other case, it is a glossy {and professional} 404 web page instance that we all know works.
3. Pixar
Why It Works
Relating to creativity, Pixar stands far aside from the remaining. That’s why it ought to be no shock that they’ve a enjoyable, artistic, and fascinating 404 web page instance.
What’s fascinating right here is that they don’t have a navigational search bar for customers to seek out what they’re on the lookout for. In that division, websites like OptinMonster or WPForms have the higher 404 pages.
However Pixar’s web page is supposed to make the person smile, and so they actually accomplish that.
By that includes the character Disappointment from their film Inside Out, they make a joke about how irritating it may be to land on the improper web page. Then folks can use the principle menu on the prime of the web page to return via the location.
Humorous 404 error pages like this one set up model id and soften the blow of clicking a lifeless hyperlink.
4. Disney
Why It Works
Identical to we noticed with Pixar, Disney‘s 404 web page is completely on-brand.
In actual fact, it options animation from their hit film Ralph Breaks the Web. What could possibly be extra becoming for the world’s best-known animation firm?
It’s a good way to suck customers again into the Disney universe. Plus, they’ve a navigational search bar (not like Pixar) to assist their viewers discover what they’re on the lookout for.
The important thing takeaway right here is that your 404 web page errors don’t must be static. Think about using a enjoyable GIF to brighten up the expertise on your web site guests.
Be taught extra about including animation to your web site with MonsterEffects™ from OptinMonster!
5. Netflix
Why It Works
Netflix has a enjoyable error web page that options a picture from their collection Misplaced in House. It’s a very good match contemplating the rationale folks have landed on the web page. The “Misplaced your means?” textual content makes certain guests get the joke.
This 404 web page has a single massive CTA button within the center: Netflix Dwelling.
That redirects customers again to the homepage, so Netflix customers can discover the film or present they’re on the lookout for.
Once more, one thing so simple as including a button again to the homepage is sufficient to enhance UX for web page error messages.
6. Hulu
Why It Works
One other instance of a 404 web page comes from Netflix’s rival: Hulu.
This web page matches the model’s shade scheme and glossy net design. The most important textual content truly simply says “404,” which assumes that customers perceive the which means of the error code. However the textual content beneath nonetheless explains that the web page can’t be discovered.
The CTA right here is extraordinarily good. It presents a free trial to new subscribers. What could possibly be a greater comfort prize for clicking a damaged hyperlink?
7. Nerf
Why It Works
Nerf has an in depth 404 web page with a enjoyable graphic and a big CTA button that claims “Go to Manufacturers.”
It additionally explains why the person landed on this web page, saying, “The hyperlink is both outdated or has modified.” This rationalization is useful for his or her target market: older youngsters.
With an added rationalization about why the web page isn’t working, customers can redirect themselves to Nerf’s product line.
One other key takeaway from Nerf’s web page is how on-brand it’s. The Nerf darts within the featured picture evoke emotions of enjoyable and nostalgia for teenagers and adults alike.
8. Tripadvisor
Why It Works
Tripadvisor has a enjoyable and animated 404 web page instance.
The copywriting jokes about having misplaced the web page however not your baggage. That is completely on-brand for the journey web site. Then the CTAs invite the person to navigate to 4 principal sections of their web site:
- Accommodations
- Eating places
- Issues to do
- Trip leases
This is a superb means of re-engaging the person and serving to them plan their subsequent trip.
Be taught extra about re-engaging guests with InactivitySensor™ concentrating on from OptinMonster.
9. Fixed Contact
Why It Works
On this previous error web page from Fixed Contact, they use extra casual language to resonate with their target market: youthful startups and digital entrepreneurs.
The informal tone is established shortly with the “Issues usually are not superior anymore” textual content.
Fixed Contact then offers customers a fast approach to get again to the homepage.
We selected this outdated 404 web page to level out a simple mistake. The textual content earlier than the CTA says, “You may return, or attempt one of many hyperlinks beneath.” However after that, there’s just one hyperlink the person can select.
Maybe there was a number of hyperlinks, however the copy hadn’t but been revised. Fixed Contact has since corrected this error.
The takeaway right here is to all the time proofread your whole copy when making any change to a touchdown web page.
10. Slack
Why It Works
Slack made a complete animated background for his or her 404 error web page.
It is a nice approach to preserve the person engaged in your web site a little bit longer. Slack additionally offers a hyperlink that takes customers again to the Assist Middle, although there is no such thing as a button to get again to the homepage.
In addition they present a number of hyperlinks within the footer menu that may assist customers navigate to the web page they’re on the lookout for.
11. Lego
Why It Works
Not solely is Lego’s 404 web page 100% on-brand, but it surely’s additionally enjoyable and straightforward to grasp. There’s no technical wording and no reference to a “404 web page error” that youngsters might not perceive.
All of your customer must know is that they didn’t get the web page they wished. They don’t actually care concerning the why. They simply need a answer.
The answer here’s a single CTA button to return to the Lego.com homepage.
12. E-mail Middle UK
Why It Works
E-mail Middle UK (now a part of Xtremepush) used a 2-part 404 web page that takes the entire accountability for the error, giving customers a enjoyable approach to work out their 404 frustrations.
You’ll additionally discover that this web page doesn’t blame the person for the issue. As a substitute, they’re apologetic.
They flip the web page right into a recreation, the place guests get to decide on which developer accountable for the 404 web page error. While you click on the individual you need to fireplace, you get a follow-up web page that appears like this:
It is a approach to flip your 404 web page into a little bit recreation that will increase engagement AND the person expertise.
13. List25
Why It Works
This 404 error web page from List25 is sensible. It’s so on-brand that customers don’t know whether or not to chuckle or roll their eyes.
As its identify suggests, List25 is a web site completely for prime 25 checklist articles. And their “web page not discovered” error message isn’t any exception, providing an inventory of 25 attainable explanations for the 404. Some critical and a few in jest.
They’ve a search bar on the prime so guests don’t must scroll right through the checklist. That search bar can be repeated on the backside, so it’s readily accessible to customers who learn the complete checklist.
14. Brett Terpstra
Why It Works
Probably the most annoying issues about 404 error pages is that they’ll sign a lifeless finish. If the web page isn’t well-designed, you could find yourself with nowhere to go subsequent.
Brett Terpstra’s 404 web page offers an inventory of posts associated to any key phrases within the defective URL. The posts are hyperlinked, so misplaced guests can simply navigate to them.
The web page isn’t showy, but it surely’s exceedingly helpful. That’s as a result of it’s customized to the person and offers related info.
15. Steve Madden
Why It Works
Steve Madden’s 404 web page presents a number of choices to misplaced guests. The search field is a good addition to any 404 error, and this instance additionally offers a chat hyperlink, an e mail tackle, and a cellphone quantity for buyer assist. This tactic lets guests know that assist is on the market.
Beneath the principle error message, they’ve a photograph gallery carousel of widespread merchandise. This distracts guests from what could possibly be a really irritating expertise and retains customers on the location. Sneaky and efficient.
Bonus tip:
Assist your misplaced guests out along with your 404 error message textual content and design. The concepts beneath can encourage guests to proceed looking and looking out, extending their time in your web site.
Some issues to incorporate in your 404 web page design:
- Menu navigation
- A hyperlink again to the homepage
- A hyperlink to your sitemap
- A search bar
- Hyperlinks to widespread posts or merchandise
And with SeedProd, you possibly can simply show merchandise in your 404 error web page. Merely drag considered one of SeedProd’s customized WooCommerce blocks and drop it into place.
You may select from blocks like merchandise grid, sale merchandise, top-rated merchandise, and extra.
16. 9gag
Why It Works
Meme web site 9gag’s 404 web page has 1 goal: to get you to obtain their app. They don’t even faux to need the rest.
As a enjoyable contact, the background is a full web page picture of the favored Pulp Fiction Travolta gif.
And ease is essential right here.
Sure, we simply talked about providing up methods to maintain your guests looking, however don’t overwhelm them with too many choices, both. If in case you have 1 main objective, then you possibly can focus solely on that.
17. Fb
Why It Works
Anybody who makes use of Fb repeatedly has seemingly seen their “web page not discovered” message. On this case, the rationale for the error message is extra sophisticated than a easy defective URL.
The textual content right here explains that the person could also be seeing this web page because of privateness settings and permissions. Fb then offers a number of CTA choices to let customers proceed to browse.
The takeaway right here is that some web sites may want to offer a bit extra details about why guests are getting an error. Maintain this in thoughts you probably have an internet site that requires login, membership, or particular permissions.
18. IMDB
Why It Works
IMDb, the Web Film Database, reveals guests a film quote on their 404 web page.
The branding is delicate right here. There are not any film posters, no trailers competing for the customer’s consideration. IMDB merely presents up a film quote, a hyperlink to the location’s homepage, and a hyperlink to the quoted film.
When designing your 404 error web page, make sure that to preserve model familiarity.
Fairly than disorienting your customers, will probably be reassuring for them to expertise the identical model that they know and love.
19. Everipedia
Why It Works
Everipedia (now IQ.wiki) was a blockchain-based on-line wiki. Its 404 web page was a wiki entry for “404 Not Discovered.” It was the whole lot its guests would anticipate from an internet encyclopedia.
Everipedia cleverly used their 404 web page to bolster their mission to supply info.
TED speaker and marketer Renny Gleeson mentioned of the 404 error web page, “A easy mistake can inform me what you aren’t. Or remind me why I really like you.”
Use your 404 web page to remind guests why they love you. What’s your distinctive worth proposition? What units you aside out of your opponents?
Should you can shortly reply that out of your 404 pages, you’ll be set to transform your misplaced guests into subscribers and paying prospects.
20. Sydo
Why It Works
Who doesn’t like to play video games?
Sydo is a French instructional consulting company that has gamified their error web page.
When guests land on Sydo’s 404 message, their cursor turns into a dice that they’ll use to knock down the letters on the web page.
Guests can play this easy physics recreation, holding them engaged on the location for some time. Possibly even lengthy sufficient to recover from their frustration of touchdown on an error web page within the first place!
No, you don’t must develop your personal recreation. However do contemplate including an interactive ingredient to your web page.
Including an interactive ingredient offers your web site’s guests one thing to do in your 404 error web page. This will increase time on web page and reduces bounce charges, each necessary for SEO (search engine optimisation).
21. Amazon
Why It Works
If an organization like Amazon is having enjoyable with its 404 web page, which means you most likely ought to, too.
Amazon begins by apologizing in massive, daring letters. It then redirects customers to Amazon’s homepage OR permits customers to fulfill “the canines of Amazon.”
This lighthearted redirect is a good way to maintain folks on their web site for longer. In spite of everything, who doesn’t love canines? Chances are you’ll be unhappy that the product you clicked on isn’t accessible, however no less than you get to see a cute canine!
22. Evand
The 404 web page above was created for Evand, an Iranian occasions market. This instance is especially useful as a result of its designer printed a case research about this error web page.
Why It Works
The three informational bins make it straightforward for guests to seek out the hyperlinks and knowledge they want. The “About Evand” field is a brilliant thought right here, as a result of lots of their 404 visitors got here from customers clicking outdated or incorrect occasions hyperlinks. The field makes it clear to guests that they’re on a ticketing platform web site, not the web page of the occasion organizer.
Evand’s earlier error web page had no CTAs or methods to browse the web site. Each single 404 customer merely left the web site fully. Once they redesigned to the web page above, 25% of 404 guests began utilizing the hyperlinks to stay on the location.
Convert Guests With Inventive 404 Error Pages
And that’s it for at this time! These 404 web page examples have illustrated a wide range of good ways for error messages, together with:
- On-brand textual content and pictures
- Lead magnets
- Search bars and homepage CTAs
- Buyer assist hyperlinks
- Animated or interactive components
We hope you are feeling able to create the proper 404 web page on your web site. To get began, take a look at this step-by-step information:
The way to Simply Create Touchdown Pages in Underneath 5 Minutes
Need extra methods to maintain guests in your web site for longer? Find out how you should utilize OptinMonster’s Exit-intent® know-how to make particular presents to guests as they depart your web site.
I am author and digital marketer with over 15 years of expertise. As a former advertising director for small nonprofits, I perceive what it is wish to be a one-person advertising division. I am right here that can assist you generate extra leads in much less time.
