Caught in a rut… making an attempt to think about LinkedIn put up concepts?
It’s time to put up on LinkedIn, however all you possibly can take into consideration is the humorous cat video you noticed earlier right this moment.
Time ticks by as you stare at your empty display screen.
Sound acquainted?
Discovering issues to put up on LinkedIn takes numerous work. That’s in all probability why so many individuals fail to determine common posting schedules (which kills their LinkedIn success).
Right here’s the excellent news: You’ll be able to succeed on LinkedIn by counting on some tried-and-true LinkedIn put up concepts.
On this article, we’ll make it easier to crush your author’s block as soon as and for all with 24 put up concepts that you should utilize to create a implausible put up EVERY single time.
We’ll cowl:
24 LinkedIn put up concepts to demolish author’s block
Selection is among the keys to success on LinkedIn (we’ll speak some extra about this later), so 5 or 6 concepts simply gained’t minimize it. Individuals will begin to become bored with your web page, and your engagement will lower.
It’s essential to use numerous put up concepts, visuals, and tones to entry all of the engagement potential.
That’s why we’re going to offer you 24 wonderful concepts. Biking by means of every of those will hold your web page contemporary and interesting (however it’ll additionally prevent time eager about what to put up).
1. Flip your podcasts into brief clips
If in case you have a podcast, you possibly can simply create brief clips and add them to LinkedIn.
The best means to do that is to cut every episode into particular person ideas. In different phrases, every video ought to cowl precisely one thought, making it brief and simple to digest.
This manner, you possibly can share your experience in bite-sized chunks with out overwhelming your viewers with an prolonged episode.
Persons are a lot much less more likely to watch lengthy movies, so brief clips just like the 15-second video above are essential to success.
Professional Tip: Attempt to hold your clips lower than 2 minutes if you need most individuals to look at your clip during.
2. Repurpose content material from different social media channels
If in case you have a put up that acquired numerous engagement on Twitter, Instagram, or Fb, why waste a very good put up? You’ll be able to repurpose it on LinkedIn!
If it labored on Fb, it’ll most certainly work on LinkedIn, too.
Nonetheless, be sure to optimize the put up in your LinkedIn viewers. For instance, most LinkedIn communities revolve round a shared career, so it is best to usually deal with your viewers like colleagues as an alternative of consumers.
A method that folks repurpose social media content material is by sharing a picture of a tweet, as proven beneath. Nonetheless, sharing a screenshot of a put up from one other social media isn’t the one means to do that.
Additionally, be sure you comply with these optimization ideas when repurposing content material for LinkedIn:
- Attempt to make your movies with sq. 1:1 dimensions
- Do not simply copy and paste textual content — reformat it for LinkedIn: Do not forget that the primary 5-lines are your hook for textual content posts and the primary 3 strains are your hook for posts with pictures and movies.
- Do not add hyperlinks to your put up, it will kill your attain. Attempt to put up the content material that you simply’re linking to natively on LinkedIn (so if it is a weblog, attempt to make a LinkedIn put up with the identical info. Nonetheless, if you’ll want to add a hyperlink, add it within the feedback.
Get inventive in the way you share these posts, and also you’ll be rewarded with larger ranges of engagement.
3. Flip a weblog put up into a brief textual content put up
You in all probability have some fairly candy weblog posts mendacity round.
Strive repurposing these weblog posts into a number of brief posts to avoid wasting time on consistently creating new content material. As with the podcasts talked about above, you need to hold these snippets brief and interesting.
Then, every time you’re able to put up, you possibly can choose a snippet of your weblog put up, restructure it to be LinkedIn-friendly, and put up it.
In order for you these posts to do nicely, add a picture, a few hashtags, and a name to motion to encourage engagement.
For instance, discover how the put up above shares a fascinating snippet after which makes use of a name to motion to push individuals to the complete put up on their web site.
4. Use AI to show a weblog put up right into a video script
Lots of your weblog posts would do nice as a video script with only a little bit of tweaking.
Many AI instruments can remodel your posts into partaking video scripts in minutes. The preferred proper now’s ChatGPT.
Changing written posts into video will make it easier to attain a broader viewers that prefers video content material over textual content. It additionally catches individuals’s eye higher as they scroll by means of their feeds.
5. Share user-generated content material
Your followers like to see themselves in your web page.
And I imply, they REALLY find it irresistible. Followers who work together with user-generated content material (UGC) ultimately are 100.6% extra more likely to convert.
To accumulate UGC, encourage your viewers to create content material associated to your model and repost it on LinkedIn.
Examples of UGC embody:
- Buyer evaluations
- Buyer tales involving your product/service
- Movies of consumers utilizing your product/service
- A private suggestion from one among your prospects
For instance, the video beneath is of a buyer singing the praises of this product. The corporate shared it on its web page and received free content material and promotion. It’s a win-win!
At all times credit score the content material proprietor and ask permission earlier than reposting it.
6. Interview {industry} leaders, then flip it into a number of brief movies
Interviewing {industry} leaders gives a number of precious advantages:
- It provides you nice perception into your {industry}, enhancing you as a businessperson.
- It gives precious content material in your viewers.
- It is a networking alternative to draw the {industry} chief’s viewers.
Take every key level from every interview and switch it into a brief video for LinkedIn.
Hold these clips brief, partaking, and informative, as with the podcasts.
7. Submit consumer evaluations
95% of individuals select to learn evaluations earlier than shopping for one thing on-line. In different phrases, evaluations are IMPORTANT for your small business.
Posting consumer evaluations exhibits that actual individuals like and belief your model. It exhibits that you don’t have anything to cover, which will increase buyer belief in your model.
To show these evaluations into LinkedIn content material, spotlight constructive evaluations and thank the reviewer for his or her help. Then, you possibly can add a CTA that tells your viewers to take the identical motion your glad buyer did.
8. Submit about new merchandise/providers
If in case you have a brand new services or products, LinkedIn could be a nice platform to announce it.
These posts don’t should be complicated. Merely share essentially the most vital options, advantages, and promoting factors to pique your viewers’s curiosity.
For instance, have a look at the put up beneath, which shares some key details about his forthcoming guide and a hyperlink to the acquisition web page (a name to motion to enhance engagement and conversion).
You’ll be able to even make a posting sequence to construct hype earlier than, throughout, and after the launch!
9. Submit about offers and reductions
Who doesn’t love to save cash?
You need to use your viewers’s need to avoid wasting money by posting about your gross sales, reductions, or limited-time gives.
Nonetheless, all the time let your viewers understand how they’ll take benefit.
In any other case, your put up in all probability gained’t flip your viewers into prospects!
For instance, have a look at this put up that shares details about a deal they’re working after which provides a hyperlink so viewers can instantly jump over to the gross sales web page and buy.
If you wish to kill 2 birds with 1 stone, you can too ask your viewers to remark for a promo code. This can improve your engagement and attain!
10. Share a neighborhood occasion
Should you’re collaborating in or internet hosting a neighborhood occasion, share it on LinkedIn!
Doing so exhibits that you simply’re not solely concerned within the dialogue surrounding your area of interest but in addition that you simply care concerning the others who’re concerned in your neighborhood.
Have a look at the put up beneath that goals to collect individuals for an academic dialogue about managerial practices.
There are additionally many different sorts of neighborhood occasions
- In-person occasions (conferences, informal get-togethers, knowledgeable talks)
- On-line occasions just like the LinkedIn Stay Present proven above
- Chat rooms, boards, or Discord servers
11. Touch upon {industry} information
There are ALWAYS issues occurring in your {industry}. Should you don’t put up about it, your opponents will.
Commenting on {industry} information exhibits that you simply hold updated with the newest traits, however it additionally provides you the possibility to place your self as a frontrunner in your neighborhood.
However how do you retain up with {industry} information? Probably the greatest methods to do that is to make use of Submit Planner’s Content material Streams. Submit Planner is a LinkedIn instrument that helps you uncover content material and plan your LinkedIn content material schedule.
Content material Streams collect posts from authoritative sources in your {industry} and current them for straightforward posting.
All you must do is choose an thrilling piece of reports out of your area of interest, make a put up about it, after which let Submit Planner mechanically share it to your LinkedIn with its scheduling instrument.
12. Share a humorous meme associated to your {industry}
Regardless that LinkedIn is an expert community, humor can go a good distance towards establishing your model together with your followers.
Sharing a humorous meme or cartoon associated to your {industry} showcases your model’s persona and helps construct rapport together with your viewers.
Strive to not grow to be a meme web page. As an alternative, stability your lighthearted posts with the high-value posts which can be a part of your content material technique.
You need to use Submit Planner’s Buckets to prepare your humorous and critical content material.
All you must do is make a “Bucket” for each sorts of posts and assign it to a day of the week.
Then, whenever you create a brand new put up, you possibly can assign it to a bucket, which can hold your content material plan organized!
For instance, you possibly can set memes to solely put up on Fridays, whereas critical posts are Monday-Thursday.
13. Share a quote from a well known supply
Quoting a well known creator or thought chief is an effective way to perform a number of key targets:
- Enhance the credibility of your put up
- Catch your viewers’s consideration
- Add authority to your model/web page
Earlier than you put up, make sure the quote is related to your content material and can resonate together with your viewers — don’t simply put up a quote for the protected of posting a quote.
14. Write about cutting-edge traits in your discipline
Your viewers follows you as a result of they consider you may have information or expertise to supply.
Sharing your information about rising traits in your discipline will help solidify that place and show to your viewers that you understand what you’re speaking about.
As soon as once more, Submit Planner’s Content material Streams are excellent for locating new traits and developments in your {industry}. You need to use the “Most Current” tab to search out out what’s occurring in your area of interest, then share these insights together with your followers.
15. Refresh an previous put up for a brand new perspective
Do you may have any previous posts that carried out nicely on LinkedIn?
In the event that they did nicely as soon as, they in all probability have the potential to do nicely once more.
Evaluate your previous posts and see if you happen to can replace them with new insights or info.
This can be a nice approach to hold your content material contemporary and related. It additionally saves a ton of time as a result of you possibly can reuse the majority of a put up and solely change small parts to maintain it up to date.
For instance, this poster may have the ability to reuse this actual property put up and simply change the picture. Since nothing within the put up is dated, it doesn’t require a lot updating.
With Submit Planner’s recycle characteristic, you possibly can put your highest-performing posts again into your content material rotation mechanically.
16. Submit a few guide or article you’ve just lately learn
Skilled studying has a ton of fantastic advantages.
Why not share a few of these advantages together with your followers?
After you learn a guide or article, share a number of the stuff you’ve realized together with your followers. Doing so will accomplish the next targets:
- You’ll be able to assist your followers study with you
- You will study extra which can make it easier to grow to be a greater skilled
- You will be exhibiting your viewers that you simply’re devoted to studying and enchancment
- You need to use classes realized out of your readings as a brand new provide of put up concepts
17. Share movies and podcasts associated to your {industry}
LinkedIn desires to advertise content material that gives audiences with worth, and many individuals discover worth in video and audio materials associated to their discipline.
Sharing movies and podcasts associated to your {industry} can present precious info to your viewers, making it extra more likely to get promoted by LinkedIn’s algorithm.
One factor to notice is that you simply shouldn’t simply share a hyperlink to the video or podcast. As an alternative, it is best to share the video itself in your web page. LinkedIn doesn’t like posts that share a hyperlink, so the algorithm is extra more likely to favor posts with an precise video as an alternative of simply the hyperlink.
18. Share an fascinating story with a lesson
Everybody loves a very good story. You need to use them to show a lesson, spotlight some extent, or for leisure.
Strive sharing a narrative associated to your {industry} together with your LinkedIn followers. Strive together with the next parts:
- An attractive hook
- A transparent level
- A name to motion
Check out this very temporary however motivational story shared on LinkedIn:
19. Ask a query
Asking a query encourages engagement, which helps your posts get seen by extra individuals. As well as, questions exhibit that you simply care about your viewers’s opinions.
Earlier than you put up a query, be sure it’s related and thought-provoking. In different phrases, your query shouldn’t simply be “Hamburgers or sizzling canine?”
It must be one thing that’ll encourage dialogue about one thing individuals care about.
Submit Planner’s Submit Concepts characteristic features a questions tab, which gives tons of high-quality questions that’ll make it easier to get engagement in your subsequent put up.
20. Submit statistics or knowledge
Sharing related statistics or {industry} knowledge can present precious insights and increase your credibility as an knowledgeable.
As we mentioned earlier, offering worth to your followers is the important thing to getting extra engagement on LinkedIn. Your followers will discover worth in related {industry} knowledge, so these posts usually get a ton of engagement.
Should you come throughout knowledge and statistics whereas researching your discipline or utilizing your Content material Streams in Submit Planner, why not share them together with your followers on LinkedIn?
Do not forget that visible content material usually outperforms written content material, so infographics and different visible types of knowledge just like the one proven above work nicely.
21. Share a tip about LinkedIn on LinkedIn
Sounds type of humorous would not it? It’s — however it works!
Individuals on LinkedIn, love studying about LinkedIn.
For instance, you’re studying this text on get extra worth from LinkedIn. That exhibits you’re taken with getting extra out of your LinkedIn presence.
Your followers are taken with the identical factor!
As an alternative of hoarding all this LinkedIn information for your self, strive sharing some LinkedIn optimization ideas together with your followers. They’ll thanks for the information with engagement in your put up.
For instance, right here’s an ideal tip shared by a LinkedIn consumer along with her followers:
22. Submit an article from one other authoritative supply within the {industry}
Sharing insights from different authoritative sources in your discipline helps place you as a thought chief and encourages your followers to take part within the discussions in your put up.
As soon as once more, it is best to NEVER simply share a hyperlink to somebody’s put up. As an alternative, it is best to write a considerate commentary on no matter you learn and present your viewers entry the unique materials.
The instance beneath does an ideal job of sharing industry-relevant materials.
Strive providing your favourite level, one thing you disagree with, or one thing you realized whenever you share articles.
23. Spotlight a latest accomplishment of somebody in your {industry}
One of many best methods to generate content material is to rejoice the successes of others. In spite of everything, who doesn’t love some recognition?
Whether or not it’s a colleague, an {industry} chief, or a follower, highlighting somebody’s latest accomplishment is an effective way to develop higher relationships together with your followers and different leaders in your area of interest.
It additionally permits individuals to see your small business’s extra private aspect.
For instance, you possibly can strive the next spotlight posts:
- Congratulating somebody on a latest award or recognition
- Sharing information about somebody’s profitable product launch or related accomplishment
- Highlighting a big milestone or achievement
24. Flip a query you bought out of your feedback, DMs, or prospects right into a put up
There is a good likelihood you repeatedly obtain numerous the identical questions out of your followers.
Should you obtain a typical query within the feedback part of one among your posts, through direct message, or from a buyer, think about turning it right into a put up.
Answering viewers questions exhibits that you simply’re listening to your viewers and have precious expertise to supply them.
For instance, this content material advertising and marketing chief took a query he usually will get and turned it right into a LinkedIn posting collection!
The three keys to LinkedIn success
We’ve checked out our prime 24 LinkedIn put up concepts, however what else are you able to do to extend your success on LinkedIn?
It seems that having the precise put up concepts solely will get you about half of the way in which there. To show numerous good put up concepts into an ideal LinkedIn web page requires an understanding of how LinkedIn works.
Earlier than we wrap up this text, let’s have a look at the three keys to LinkedIn success that’ll remodel your web page right into a thriving on-line neighborhood.
Key #1: Consistency
Posting content material usually is the primary key to success on LinkedIn. Consistency is vital for a few causes:
- It establishes a routine that your viewers can comply with, which makes them anticipate extra of your content material
- It indicators to the LinkedIn algorithm that your account is energetic, which helps your posts grow to be extra seen.
So, how usually must you put up?
Ideally, it is best to put up about 5 instances per week, however not more than 20 instances month-to-month. You must also keep away from posting greater than as soon as per day to maintain from trying like spam.
Key #2: High quality
Second, if you wish to succeed on LinkedIn, it is best to hold the standard of your posts extraordinarily excessive.
Whereas consistency is crucial, sharing high quality content material is essential. Sharing low-quality content material simply makes your model look dangerous. Over time, it will possibly hurt your model’s repute and make you lose your viewers’s belief.
Alternatively, high-quality content material that aligns together with your model’s values places your finest foot ahead and exhibits your viewers that you simply’re a critical presence in your {industry}.
Key #3: Selection
The ultimate key to LinkedIn success is selection. In case your content material is all the time the same-old same-old, you danger shedding your viewers’s curiosity.
Selection means sharing various kinds of content material in your web page, similar to:
- Textual content-only posts
- Movies
- Images
- Infographics
- Articles
- Podcasts
- Case research
- Tales
Selection retains your content material contemporary and provides your model a definite voice. It additionally retains your viewers from becoming bored together with your content material (which could make them click on that dreaded “unfollow” button).
Ceaselessly requested questions on LinkedIn put up concepts
What ought to I write on my LinkedIn put up?
One of the best factor you are able to do to make sure that your LinkedIn put up will get engagement is to jot down HELPFUL info. Write about issues that’ll assist others in your {industry} enhance their enterprise or higher perceive present traits.
What ought to a newbie put up on LinkedIn?
Begin out with the 24 put up concepts above and a Submit Planner free trial. Combining these 2 assets ought to offer you a implausible begin towards growing a thriving LinkedIn web page.
What are essentially the most profitable LinkedIn posts?
There isn’t any one sort of LinkedIn content material that’s assured to get you engagement. The primary factor you are able to do is be certain that your posts are prime quality and that they provide worth to your viewers. Should you tick these 2 bins, you’ll get engagement.
How do I’m going viral on LinkedIn?
There’s no hack to go viral. You simply should hold posting high-quality content material that resonates together with your viewers. As you study and get to know your viewers, your content material will enhance till you persistently get nice engagement numbers.
What LinkedIn posts get essentially the most views?
The LinkedIn posts that get essentially the most views are those that include essentially the most worth. That will not be as attractive as giving a 100% foolproof technique to get views (which doesn’t exist, by the way in which), however it’s true. In order for you views, present worth.
Nonetheless, visible content material — like pictures, movies, and carousels — is an effective way to cease individuals from scrolling to devour your precious posts
How do I stand out on LinkedIn?
If you wish to stand out on LinkedIn, create larger high quality content material than your opponents and supply your {industry} area of interest with extra worth. It sounds easy, however it’ll take effort! 😅
Automate your LinkedIn posting
LinkedIn is a strong platform. Nonetheless, profiting from the platform takes a strong technique and good put up concepts.
Arising with contemporary, fascinating, and related concepts can typically be difficult. However with these 24 LinkedIn put up concepts, you possibly can demolish your author’s block and create extremely partaking content material that resonates together with your viewers (and the LinkedIn algorithm).
Should you’re struggling to search out sources for filling your LinkedIn posting schedule, I extremely suggest signing up for a free trial for Submit Planner so you possibly can entry their content material curation and automation instruments.
Bear in mind to develop a relationship together with your viewers, follow the three keys to LinkedIn success, and by no means cease enhancing your LinkedIn presence.
