24 Reddit Stats and Info to Know in 2022

Because it launched in 2005, Reddit has remained a thriller to many entrepreneurs. Reddit is a user-influenced platform that embraces dialogue and neighborhood engagement over content material creation or branding. Its distinction in focus makes Reddit vastly completely different from different networks — like Fb or Instagram — the place manufacturers naturally discover their area of interest.

Up to now few years, nevertheless, Reddit’s tried to achieve extra consideration from manufacturers by introducing a number of promoting choices. The platform additionally launched options corresponding to video streaming and video internet hosting, enabling the platform to evolve from the text-based format it is recognized for.

The platform can be thriving with Gen-Z and millennial audiences that is likely to be utilizing that platform to make buying selections later in life. Although we do not encourage you to place all of your cash into Reddit advertisements or a neighborhood supervisor to construct subreddits simply but, there are nonetheless methods companies and types can use Reddit to their benefit in the event that they select to.

A method is to host “Ask Me Something” posts (also called an AMA) to construct neighborhood and belief together with your viewers. One other approach is to start out subreddits about particular matters related to your model, just like Fb teams.

Reddit Statistics

To maintain you knowledgeable and assist you make strategic social media selections, here is an inventory of 24 useful and intriguing Reddit stats associated to the corporate, its consumer base, and what it takes to interact audiences on the platform.

Common Stats

• Reddit has over 430 million lively month-to-month customers. (EarthWeb)
• Reddit is the fifth most visited web site within the U.S. (SemRush)
• Reddit is valued at over $10 billion. (The New York Instances)
• Reddit was based in 2005 and purchased by Condé Nast in 2006. (Crunchbase)

Demographics

• Nearly all of Reddit customers (63.8%) are male. (Statista)
• 47.13% of Reddit customers are discovered within the U.S. (similarweb)

• 36% of U.S. Reddit customers are between the ages of 18 and 29 years previous.
• Gen Z makes up 26% of Reddit Customers. (Reddit Weblog)

Person Conduct

• As of 2021, there are 2.8 million subreddits on the platform. (Orbelo)
• Reddit has 52 million each day customers. (The Wall Road Journal)
• Reddit customers spend near 24 minutes a day on the platform. (Insider Intelligence)
• Customers spend considerably much less time on Reddit than on different platforms like TikTok, Instagram, and Twitter — however that is as a result of Reddit is extra of an data and schooling platform than a video and leisure platform. (Insider Intelligence)
• 51% of Gen-Z customers say they’re interested in the platform’s user-driven options, corresponding to subreddits, feedback, and upvotes. (Reddit Weblog)
• 82% of Gen-Z individuals belief Reddit when studying extra about merchandise. (Reddit Weblog)

Supply: Reddit Weblog

Movies on Reddit

• As of 2018, Reddit customers consumed greater than 1.4 billion movies on the platform per thirty days. (Selection)
• In 2018, video viewing time grew by 38%: Complete customers went from viewing 400,000 hours of natively hosted video on daily basis to greater than 13 million hours of video month-to-month. (Reddit Weblog)
• In 2018, three of Reddit’s 5 highest-performing posts included movies, whereas one had a photograph. (Reddit Weblog)

Participating Content material and Sizzling Matters

• The highest 4 subreddits as of 2022 are /r/bulletins, /r/humorous, /r/AskReddit, and /r/gaming. (OneUp)
• In 2021 the preferred “Ask Me Something” (AMA) put up with over 90,000 upvotes was I am a lobster diver who not too long ago survived being inside a whale.” (Statista)
• In a 2019 research of 60,000 Reddit posts, these between 60 and 80 characters get 8,600 upvotes. (Basis Inc.)
• The research additionally discovered that posts beneath 120 characters get extra upvotes than posts above the character rely. (Basis inc.)

Supply: Basis Inc.

• Posts with questions generate twice as many feedback as posts with out them. However, oppositely, posts with out questions get extra upvotes than posts with them. (Basis Inc.)
• In 2019, necessary matters of dialogue included magnificence, weddings, and self-care, a shift from 2018’s scorching matters, famous under. (Reddit)
• One in every of Reddit’s hottest matters is expertise. In 2018, Reddit reported that each one of its tech-related subreddits mixed acquired greater than 27 million distinctive month-to-month guests and 284 month-to-month views. (Reddit Weblog)

Supply: Basis Inc.

Takeaways from Reddit Stats

If you happen to’re a marketer in a area associated to shopper merchandise, particularly expertise, you may not need to rely out Reddit simply but. As we have discovered from the stats above, younger individuals, particularly in Gen Z, are utilizing and trusting the platform as a supply for product analysis.

If your organization has plenty of glorious video content material, you could need to incorporate Reddit into your subsequent advertising and marketing technique. Bear in mind, Reddit customers consumed greater than 1.4 billion movies month-to-month in 2018.

On-line video, particularly in a cellular format, is being embraced way more closely than prior to now. Due to this, it is likely to be value exploring the thought of a Reddit video technique in the event you ever have additional time or sources accessible.

If you happen to’re serious about testing out content material on Reddit however do not know the place to start out, it may be useful to get inspiration from manufacturers who’ve already succeeded there. In this put up, you possibly can take a look at a number of nice examples.