25 Healthcare Electronic mail Examples and Templates I Love (For Your Inspiration)

Many manufacturers use e-mail advertising and marketing for lead nurturing, relationship constructing, and buyer acquisition. Healthcare manufacturers usually are not an exception.

Whereas current statistics put e-mail ROI at $36 for each greenback spent, realizing learn how to craft your healthcare e-mail is essential to unlocking this financial worth.

I’ll share 15 of my favourite healthcare emails on this article and why they work. You’ll additionally get 10 healthcare e-mail templates for various situations. Stick round and get inspiration to your subsequent marketing campaign.

To be taught extra about e-mail advertising and marketing, take a gander at our final information, which options insights from a number of trade specialists.

The Finest Healthcare Electronic mail Examples

1. Customary Welcome Electronic mail

Sending welcome emails to your new e-mail subscribers enables you to thank them for becoming a member of your healthcare mailing checklist. It’s additionally a splendid avenue to set the tone for brand new subscribers’ expectations.

Right here’s an instance of a welcome e-mail I obtained from Adventist Well being after subscribing to their e-newsletter.

Why the Electronic mail Works

The primary scroll stopper on this e-mail is the e-newsletter title, “Collectively Impressed.” A singular title offers an id to the e-newsletter. This title makes the e-newsletter recognizable and fosters neighborhood amongst readers like me.

The welcome e-mail additionally does an awesome job of telling me concerning the content material to anticipate and its frequency. This transparency helps subscribers to handle expectations.

Together with hyperlinks to useful assets on the web site encourages subscribers to take additional motion.

What I like: The simplicity of this welcome e-mail is implausible. The fruit basket picture helps seize consideration and provides a nice contact to the design.

Additionally, the copy is brief and simple, and the calls-to-action (CTAs) usually are not screaming “purchase now.”

2. New Buyer Coupon Electronic mail

Your new e-mail subscribers will desire a whole lot. To supply that, you possibly can supply gross sales reductions like coupons. Whether or not working a observe or promoting healthcare merchandise, providing a coupon may also help you win a skeptical buyer.

Everlywell is one healthcare model that milks this gross sales tactic to develop its income.

Why the Electronic mail Works

Giving subscribers a reduction doesn’t imply they’ll chunk — you want to make clear the profit they’ll get. Everlywell does this successfully. The headline, sub-headline, and content material are all geared in the direction of one motion: getting subscribers to avoid wasting 20%.

Additionally, Everlywell makes use of bullets to interrupt down giant chunks of textual content. This makes the content material organized, scannable, and digestible.

I just like the CTA copy — “Save 20% now.” Subscribers like me can’t assist however avoid wasting change by clicking the button and taking another step in the direction of the sale.

This implies the CTA drives speedy motion in comparison with generic ones or provides no profit, like submit, enroll, and subscribe.

What I like: The e-mail design is catchy. I additionally love the colour mixture, variety within the coloration of individuals under the headline, and typography.

3. Instructional Content material Electronic mail

Sharing promotional content material in each e-mail can solely take you to date. Because the creator of The Gross sales Bible, Jeremy Gitomer, says, “Folks don’t wish to be offered to, however they love to purchase” after they get worth from distributors.

You may present worth by educating your subscribers with related well being suggestions and assets. This establishes you as an authority, builds belief, and nurtures your subscribers till they’re prepared to purchase. Parsley Well being excels at this.

Why the Electronic mail Works

The topic line — “3 suggestions for higher intestine well being” — is fascinating and aligns with e-mail advertising and marketing finest practices. Analysis exhibits e-mail topic traces with numbers have 57% higher open charges. Why? Numbers create curiosity and counsel what an e-mail incorporates. Additionally, utilizing the identical title because the headline reinforces the message and encourages additional studying.

I additionally just like the brief and well-structured copy, which has relatable photographs breaking apart the textual content. This makes it straightforward for subscribers to learn and digest the knowledge. Including a number of CTAs to related assets is an efficient method to improve model consciousness and construct belief.

What I like: I like how the ideas and their corresponding photographs alternate within the grid format. This makes the e-mail design visually interesting.

4. Product Electronic mail

Product emails primed to transform are concise, have a powerful design and CTA, and use compelling language to spotlight options and advantages. They might additionally embody visuals. Let’s take a look at this implausible instance from Wisp.

Why the Electronic mail Works

Wisp’s topic line (“Kiss BV goodbye”) can produce a excessive open charge as a result of it speaks to a selected ache level — treating bacterial vaginosis. This e-mail additionally makes use of the PAS (drawback, agitate, resolution) copywriting framework effectively.

• You’ll wait 26 days — drawback

• That’s approach too lengthy — agitate

• Get aid in 3 hours — resolution

Discover the numbers within the e-mail? They add specificity to the issue and resolution, making Wisp’s claims quantifiable. Together with social proof just like the testimonial additionally helps Wisp set up credibility and enhance conversions.

What I like: The e-mail design has an interesting coloration mixture. The copy additionally says a lot in a number of phrases that might compel subscribers to make a shopping for choice.

5. Promotional Electronic mail

The aim of promotional emails is easy: persuade subscribers to purchase. You do that by leveraging focused messaging, reductions, limited-time provides, and compelling CTAs. Right here’s one other glorious instance from Everlywell.

Why the Electronic mail Works

The topic line — final probability to avoid wasting 15% — employs the FOMO (concern of lacking out) tactic to create a way of urgency and immediate subscribers to open the e-mail.

Telling subscribers precisely what they’ll save (15%) can even pique their curiosity, leading to the next e-mail open charge. The cherry on prime is when subscribers learn the e-mail and discover they will save as much as 56% on totally different Everlywell merchandise.

The e-mail copy is brief and fluff-free. It additionally contains two CTA buttons: Store now and Be part of now, making it straightforward for readers to take the subsequent step.

What I like: The photographs and colours utilized in Everlywell’s e-mail design make it visually interesting. Additionally, the 15% and 56% off on each photographs are laborious to overlook and make the aim of the e-mail clear.

6. Webinar Invite Electronic mail

Internet hosting webinars successfully will increase model consciousness, establishes authority, and builds credibility. Webinar invite emails usually embody the subject, date, time, and registration directions. They purpose to convey the worth of attending and encourage participation. Have a look at this instance from Headspace.

Why the Electronic mail Works

Headspace personalizes the e-mail instantly by addressing the reader by their full title. Personalization creates a reference to the recipient, making them extra prone to have interaction with the e-mail content material.

Additionally, the language within the e-mail is a superb try to attach with subscribers emotionally. Utilizing a number of contrasting CTAs additionally primes readers to concentrate on the aim of saving their spot.

What I like: Mixing a yellow background with a smiling solar icon is good. Yellow coloration conveys a way of heat, positivity, happiness, and optimism, which ties in with the content material of the e-mail.

7. Appointment Affirmation Electronic mail

As soon as purchasers e book an appointment together with your observe, they anticipate to obtain a affirmation e-mail. Right here’s an instance from Pearle Imaginative and prescient:

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Why the Electronic mail Works

This e-mail is good as a result of it begins with personalization by mentioning the recipient’s title. This captures the reader’s consideration and encourages them to be taught extra concerning the e-mail.

The e-mail contains important data, such because the appointment’s date, time, and placement. Together with the instructions button is a nice contact that makes it straightforward for the reader to search out the realm in a single click on.

Additionally, the CTA is evident and compelling to get prospects to verify their appointment. There’s additionally an choice for purchasers to reschedule if they will’t present up. That is nice for individuals who might get busy, particularly on the final minute.

What I like: The e-mail is laid-back and gently reminds subscribers to verify their appointment. I additionally like how Pearle Imaginative and prescient makes use of the P.S. part to encourage readers to obtain appointment reminders through textual content.

8. Preventive Care Reminder Electronic mail

Sending e-mail reminders about common check-ups, checks, or vaccinations is a good way to indicate you care concerning the well being of your subscribers. This helps to construct belief, strengthen relationships, and encourage referrals.

Let’s take a look at this instance from One Medical, which is encouraging its sufferers to get their flu photographs.

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Why the Electronic mail Works

The headline, “Don’t miss out. Get your flu shot.” grabs the reader’s consideration and creates a way of urgency.

The e-mail content material additionally does an awesome job of answering questions on why they should get the flu shot. This helps to beat any objections readers could have.

The contextual CTA (Need extra? Get the info) can also be related, actionable, and compelling for subscribers to take motion.

What I like: Interchanging the place of the content material and icons in a grid format makes the e-mail design partaking. The photographs of the folks additionally inform a narrative.

For instance, as a married particular person, I can relate to the photographs of the women and men on the reverse ends as a result of I wouldn’t need my associate to get the flu.

9. Survey Electronic mail

Healthcare firms, medical researchers, and wellness packages can use survey emails to evaluate the effectiveness of companies, perceive affected person satisfaction, or acquire knowledge for health-related research.

Right here’s an instance of a survey e-mail from Ritual.

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Why the Electronic mail Works

The topic line — A few questions for you — is curiosity-driven, which might improve open charges. I additionally just like the transient e-mail copy, which states what’s anticipated of the reader and the survey size.

The colour of the CTA button studying “Take the survey” contrasts with the remainder of the web page, making it laborious to overlook.

As well as, together with a reputation on the backside of an e-mail provides a private contact and reinforces the concept a pure particular person is behind the communication.

What I like: I like Ritual’s clear, minimalist e-mail design. Nothing fancy.

10. Milestone Electronic mail

Firms ship milestone emails to have fun and acknowledge vital achievements or occasions. These emails acknowledge and respect the recipient’s accomplishments and mark vital anniversaries.

Right here’s an instance of a birthday e-mail from Alpha Chiropractic.

Why the Electronic mail Works

The e-mail begins with a customized greeting (“Hello Julie”), which exhibits it’s tailor-made to the recipient. This helps to determine a connection and make the content material really feel related and significant.

Additionally, the e-mail makes use of constructive language all through, wishing her good luck, well being, and happiness. Although delicate, the e-mail encourages future visits to Alpha Chiropractic. How?

It mentions the model’s need to proceed serving to Julie obtain her wellness targets.

What I like: The e-mail is easy. No particular birthday low cost or gross sales pitch. Only a pleasant and honest birthday message sufficient to place a smile on the recipient’s face.

11. Thank You Electronic mail

How do you specific appreciation and gratitude to your subscribers for a selected motion they took? Easy! By sending a thanks e-mail. It might appear little, but it surely goes a good distance in endearing folks to your model.

Have a look at this instance from Tebra.

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Why the Electronic mail Works

After I utilized to see a specialist on the web site, Tebra despatched a pleasant thank-you message to verify my curiosity. This established a constructive first impression and ensured I look ahead to being matched with a specialist.

The e-mail additionally incorporates hyperlinks to success tales — a superb alternative to be taught extra about Tebra and improve belief.

What I like: The picture of the woman with a vivid smile is attention-grabbing and creates a welcoming ambiance.

12. Order Replace Electronic mail

After clients buy a product, sending an order replace e-mail is good. Moreover informing the shopper of the order standing, this e-mail creates a constructive post-purchase expertise due to the transparency within the transaction course of.

Burst is an instance of a healthcare firm that sends order replace emails to its clients.

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Why the Electronic mail Works

Reasonably than go straight into sharing the order replace, Burst empathizes with the shopper within the face of a tough state of affairs. It is a nice method to present you take care of your buyer’s well-being.

The e-mail additionally incorporates an “as featured in” part. From expertise, including any type of social proof to your content material reinforces credibility and will increase buyer belief.

What I like: I just like the illustrations added to the e-mail content material. It’s a cheeky method to present its dental-related content material.

13. Informational Electronic mail

An informational e-mail is one you ship to convey important particulars to subscribers. Not like promotional emails, its main aim is to share well timed and worthwhile updates, bulletins, or information.

Have a look at this instance from the UPMC Well being Plan.

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Why the Electronic mail Works

The very first thing folks see once they open this e-mail is the headline: “It’s straightforward and free!” These are energy phrases that seize consideration and compel subscribers to learn additional.

Nonetheless, extreme use of “free” could result in your emails being marked as spam.

Additionally, UPMC’s e-mail is concise and conveys the advantages of getting a flu shot. Including bullet factors helps break up lengthy textual content, making the content material straightforward to know.

A curiosity-driven CTA button additionally stands out and compels customers to click on.

What I like: The e-mail design is well-structured and visually interesting. There’s sufficient area between the texts to make the content material straightforward to learn.

14. Order Affirmation Electronic mail

An order affirmation e-mail is one you ship to clients instantly after they full a purchase order in your web site or social media web page.

This e-mail is a receipt, offering important details about the order and confirming the transaction particulars. It’s additionally a chance to cross-sell/upsell different merchandise to your clients.

Take a look at this order affirmation e-mail from Fullscript.

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Why the Electronic mail Works

The e-mail begins with an attention-grabbing headline that incorporates the shopper’s title and ​​phrases of appreciation. Fullscript additionally features a “Assume you’ll order this once more?” part to encourage repeat gross sales.

What I like: Together with product photographs within the buyer order affirmation enhances the shopping for expertise. The photographs additionally function a visible reminder of what the shopper can anticipate to obtain, decreasing the chance of confusion or dissatisfaction.

15. Testimonials Electronic mail

Sharing case research, critiques, and testimonials from glad sufferers helps to construct credibility with potential sufferers.

These emails leverage the constructive experiences of current clients to construct belief, credibility, and confidence in patronizing your companies.

Right here’s an instance of a testimonial e-mail from Tennessee Reproductive Medication.

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Why the Electronic mail Works

As I discussed, giving your e-mail a singular title like “Fertility Insider” makes it straightforward to establish. The e-mail content material incorporates a affected person’s case research about IVF.

Expertise has proven me that sharing case research is tremendous efficient in serving to leads make knowledgeable choices. The e-mail additionally incorporates a testimonial from a glad shopper. Including testimonials to your emails helps to construct belief and credibility together with your subscribers.

What I like: I like the photographs added to the e-mail content material, making it extra partaking.

The Finest Well being Care Electronic mail Templates

Under are 10 healthcare e-mail templates you possibly can adapt to your model.

1. Appointment Reserving Affirmation

Topic: Your Appointment is Scheduled, [Patient’s First Name]

Hello [Patient’s Name],

Thanks for selecting [Healthcare Practice’s Name].

That is to verify that we’ve scheduled your appointment. Under are the main points:

• Date: [Appointment Date]
• Time: [Appointment Time]
• Location: [Healthcare Practice’s Address]

To reschedule or cancel your appointment, please name [Your Phone Number] or e-mail [Your Email Address]. Please attain out for any inquiries.

We look ahead to receiving you.

Heat Regards,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

2. Well being Day Consciousness

Topic: Time to Finish Breast Most cancers!

Hello [Patient’s Name],

October is Breast Most cancers Consciousness Month. We dedicate this month to elevating consciousness about breast most cancers, promote early detection, and assist these affected.

Be part of us to create a breast cancer-free world!

Listed here are 4 straightforward methods to become involved.

• Be taught the signs of breast most cancers: Frequent indicators embody a lump within the breast, higher chest, or armpit space; inverted nipple; and alter in coloration of the breast. Click on right here to be taught extra about breast most cancers signs.
• Advocate for month-to-month self-examination: In accordance with the WHO, 90% of early-stage breast cancers are curable, which is why early detection is essential. Click on right here to learn to carry out a Breast Self-exam.
• Mammogram or breast screening: In accordance with the CDC, mammograms can detect breast cancers as much as three years earlier than girls really feel them. Ask girls to talk with their GP about how typically they need to get a mammogram.
• Acknowledge that males are affected too. Though uncommon, males can have breast most cancers too.

If you happen to’re affected by breast most cancers, our specialists are all the time right here to offer assist that works for you. Name [Your Phone Number] or e-mail [Your Email Address] to schedule a session.

Collectively, we are able to create a breast cancer-free world.

Finest Regards,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

3. Appointment Observe-up After No-show

Topic: Is the whole lot okay, [Patient’s First Name]?

Expensive [Patient’s Name],

We seen you missed your scheduled appointment with us on [Date], [Time]. We perceive sudden occasions occur and hope the whole lot is okay.

Be aware that missed appointments might imply [risk to patient]. So, we encourage you to reschedule your appointment promptly. To reschedule, e-mail us at [Your Email Address] or name [Your Phone Number].

Additionally, keep in mind that we reserve your appointment instances just for you. Once you miss an appointment, it impacts our potential to serve different valued purchasers.

To keep away from paying a no-show charge of $[Amount], we request you cancel your appointment 24 hours upfront if, for any motive, you’re unable to indicate up.

Thanks to your cooperation and understanding.

We look ahead to seeing you quickly.

Sincerely,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

4. Anniversary Celebration

Topic: [Anniversary Sale] Celebrating 15 Years Collectively

It’s a giant day for us at [Healthcare Practice’s Name].

It’s our fifteenth anniversary! That’s one and a half a long time of serving to you and 1000’s of different sufferers reside more healthy and happier lives!

We thanks for the belief you’ve given us through the years. We’re providing you a 15% low cost on [select medical services] to specific our appreciation.

Click on the button to say the low cost.

[CTA Button — I Want My 15% Discount]

NB: Anniversary sale lasts until [Expiration Date]. Seize the supply whereas it lasts.

Sincerely,

The [Healthcare Practice’s Name] Workforce

5. Webinar Invitation

Topic: A Free Webinar on [Webinar Topic]

Hello [Patient’s Name],

Are you curious about studying how one can [Webinar Topic]?

In that case, be a part of us on [Webinar Date] at [Webinar Time] as [Presenter’s Name], [Presenter’s Title] at [Presenter’s Company Name] discusses how one can [Webinar Topic].

You’ll be taught:

• [Subtopic 1]
• [Subtopic 2]
• [Subtopic 3]

RSVP as we speak!

[CTA Button or Registration Link]

See you there.

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

6. Medication Order Affirmation

Topic: Your order is on its approach!

Expensive [Patient’s Name],

We obtained your order and are on the brink of ship it. Take a look at your order abstract.

• Product Particulars: [Product Name] x [Quantity] @ [Price]
• Whole Value: [Total Price]
• Delivery Deal with: [Shipping Address]

We’re presently processing your order and can maintain you up to date on the standing of your cargo. You probably have any questions or issues, please don’t hesitate to contact us.

Thanks for selecting us. We look ahead to serving you once more sooner or later.

[Sender’s Name],

Workforce [Healthcare Practice’s Name]

7. Suggestions on a Publication

Topic: Loving this text?

Hello [Person’s Name]

Thanks for all the time studying our e-newsletter. Your curiosity means lots to us.

We’d like to have your suggestions in your expertise to date. That is necessary for us to satisfy and exceed your expectations.

If you happen to’ve obtained any suggestions, e-mail us at [Your Email Address].

We hope to listen to from you quickly.

Sincerely,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

8. Annual Well being Test-up

Topic: It’s been a yr already

Hello [Patient’s Name],

I hope this e-mail finds you effectively.

It’s been a yr since your final check-up. Common checks assist you to catch well being threats early and improve your probability of efficient remedy.

Please schedule your annual check-up as quickly as doable.

Electronic mail us at [Your Email Address] or name [Your Phone Number] to schedule.

We look ahead to seeing you quickly.

Sincerely,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

9. Birthday

Topic: It’s your SPECIAL Day 🎂 🎉

Right here’s our prescription for you as we speak:

A wholesome dose of happiness, an additional dose of affection, and a giant scoop of all of the issues that make you are feeling implausible.

And sure, you will have our permission to go heavy on the cake (for as we speak solely!).

Joyful birthday, [Patient’s Name]!

From all of us at [Healthcare Practice’s Name]

10. Supply Assist for Insurance coverage

Topic: Want monetary assist?

Expensive [Patient’s Name],

Please notice that we provide medical loans when you want monetary assist.

To test eligibility and apply, click on the button under.

[CTA Button – Apply for Medical Loan]

Upon finishing your utility, our medical counselor will talk about the accessible choices and supply the knowledge you want.

That’s it!

Click on the button under to start your utility.

You probably have questions, name us at [Phone Number].

Finest needs,

[Sender’s Name]

[Designation], [Healthcare Practice’s Name]

Sending Emails to Healthcare

Now that you just’re geared up with the very best healthcare emails and templates, the subsequent step is to start out sending. However earlier than you do, all the time bear in mind you’re coping with folks. Maintain your emails customized and people-first.