Second solely to referrals, social media is the subsequent finest supply of actual property leads, in line with a 2022 realtor survey. Due to this, 80% of actual property brokers plan to spend extra time on their social media advertising and marketing methods within the subsequent yr.
Belief and expertise are the high attributes individuals search for when selecting an actual property agent.
Social media is greater than a approach for individuals to find dwelling listings (although it’s nice for that). It’s the place you possibly can present your experience and begin growing relationships — and leads — at scale.
Questioning easy methods to develop your social media accounts? Listed here are 26 particular concepts for actual estate-themes posts that can assist you to get extra views and leads.
Bonus: Get a free social media technique template to shortly and simply plan your individual technique. Additionally use it to trace outcomes and current the plan to your boss, teammates, and purchasers.
26 actual property social media put up concepts to get extra leads
1. New listings
This one is fairly fundamental, although necessary. At all times share new listings hitting the market to your social accounts.
And never simply as soon as: Share them a number of occasions. Your complete viewers gained’t see it every time, so a number of shares and reminders will maximize its attain.
Don’t overthink these posts. They’ll embrace as little as photographs, key particulars about the home or property, and a hyperlink to the itemizing.
2. Video walkthroughs
Embrace video wherever and every time attainable. Embrace it in your itemizing posts, or share fast 15-30 second clips as separate posts on Instagram Reels and TikTok.
Virtually 3/4 of your potential clients (73%) are extra prone to checklist with brokers who use video. And, 37% of realtors imagine drone video footage is likely one of the most necessary rising advertising and marketing tendencies.
Undecided easy methods to use video on social? Take a look at our full TikTok for enterprise information.
3. Market replace
Whether or not shopping for or promoting, individuals are likely to observe the market intently for at the least a number of months earlier than deciding to checklist or transfer. Sharing statistics about your native market helps inform your present purchasers and places you in entrance of latest ones.
Use your native actual property board’s month-to-month or quarterly experiences and create both a graphic put up or, even higher, a Reel or TikTok. These are fast to movie and an effective way to market your self with your individual persona and presence.
4. Suggestions for patrons
Folks need to make knowledgeable selections in regards to the largest buy of their lifetime. Put collectively a listing of ideas for a variety of patrons, from these shopping for their first dwelling or these trying to get into investing.
Video reigns supreme, however all varieties of social media content material can work for this.
5. Errors to keep away from
Share what you’ve discovered over time of working together with your purchasers or the highest errors you see individuals making. Even higher, be weak and share your individual errors from previous purchases or investments.
6. Neighborhood information
Whether or not shopping for or promoting, your purchasers’ selections are closely influenced by the neighborhood they’re in, or desirous to reside in. Locals could know one of the best eating places, however they gained’t know the present common promoting value or the demographics of people that need to transfer there.
Neighborhood guides are much more necessary for patrons relocating to a brand new metropolis. They need to know the issues they’ll’t discover on Google.
Carousel posts, Reels, and TikToks will all work nice for highlighting a selected neighborhood with your individual private insights.
7. Neighborhood details
Posting stats for a selected neighborhood might help entice potential purchasers trying to checklist their dwelling in that neighborhood. It showcases your expertise at a micro-local degree, giving that shopper confidence you will get them one of the best outcomes.
It’s additionally worthwhile info for these trying to purchase within the space, giving them an thought of value benchmarks and what to anticipate.
8. Neighborhood historical past
Native historical past is enjoyable. It exhibits your connection to the place you reside and work and it doesn’t come throughout as “salesy” content material.
These enjoyable details are good for native historic holidays or anniversaries, or a #ThrowbackThursday put up.
9. House makeover
Sellers are at all times searching for tricks to maximize their sale value, and patrons usually need to renovate or at the least make small modifications to their new dwelling. Share earlier than and after photographs of intensive remodels or fast makeovers for inspiration.
When attainable, share your precise listings or properties you’ve personally renovated and the outcomes. Did it herald the next sale value? A number of gives?
10. Inside inspirations
Assist potential purchasers visualize what’s attainable of their new dwelling by sharing “dream dwelling” degree photographs. Whereas likely gained’t be attainable to your common purchaser or vendor, everybody likes to daydream a bit in the course of the transferring course of. It’s nice inspiration!
In case you don’t have wonderful inside photographs from present or earlier listings, share ones out of your friends or companions, like customized builders or design magazines. Wherever they’re from, at all times give credit score for photographs you share.
Bonus tip: Use Hootsuite’s built-in content material curation instruments to simply discover most of these posts to share. Right here’s how:
11. House worth maximization ideas
Renovations and makeovers are a giant a part of rising a house’s worth however you too can share extra sensible ideas, just like the small particulars that matter for dwelling staging photographs. Or, if upgrading your furnace to be extra vitality environment friendly may very well be a good suggestion earlier than promoting.
As a bonus, provide a free dwelling valuation evaluation to your viewers to herald leads.
12. House upkeep ideas
Educate first-time patrons on must-do dwelling upkeep duties and provide recommendation for sellers on methods to get their properties able to promote.
You could possibly share every little thing from when to switch a roof to easy issues, like easy methods to clear a dishwasher.
13. Polls
Good for Instagram Tales content material, polls are a simple technique to interact your viewers and discover out extra about them. Tales polls enable for simple voting (and outcomes evaluation), however you too can create a ballot in any picture or textual content put up by asking individuals to remark with “A” or “B” or a selected emoji.
14. Testimonials
Excessive-quality photographs could entice new leads, however testimonials are what sells them. Don’t be afraid to share the identical testimonial twice. Not everybody will see it the primary time, and biking by way of them each few months gained’t litter up your profile.
Create a design template, ideally with a number of variations. Then you possibly can create and schedule testimonial graphics in bulk. Straightforward peasy.
15. Information for first-time patrons
Actual property might be overwhelming for first-time patrons. Be their information—actually.
This agent gives a downloadable “purchaser’s package deal” on their web site. After all, it requires an electronic mail opt-in to get it. This can be a nice technique to get new leads and develop your actual property electronic mail checklist.
16. “Simply bought” photographs
Exhibiting off your bought listings is necessary to display which you could truly promote properties, nevertheless it’s much more highly effective whenever you add in human connection.
Did your purchasers want a fast sale and also you made it occur? Promote their starter to efficiently land their dream dwelling? Or, depend on your professional recommendation to purchase their first funding property?
You don’t want a 1,000 phrase opus right here, however telling a little bit of the story behind the sale helps humanize your model. Potential purchasers see you as each a succesful actual property agent and an actual one who can perceive their wants.
17. Open homes
Whereas most of your gross sales seemingly occur from 1:1 showings, open homes are nonetheless a giant a part of actual property advertising and marketing.
As an alternative of constructing individuals sift by way of all of your listings, do a weekly recap of all of your upcoming open homes with places and dates. That approach, individuals can attend a couple of and it’s a contemporary approach of sharing your present listings once more.
18. Shopper appreciation occasions
Occasions could also be lots of work to prepare however they’re nice for retaining previous purchasers engaged, incomes referrals, and for advertising and marketing materials. Share photographs or movies out of your newest BBQ, pumpkin patch day, or different group occasion.
Get higher turnouts at your upcoming occasions with these 6 social media occasion promotion ideas.
Present you care about your group by collaborating in notable occasions, like heritage days or festivals, or elevate cash for charity.
You don’t need to come throughout as bragging, so don’t volunteer or fundraise only for the picture op. Do share your real ardour for serving to organizations necessary to you.
20. Agent or crew member function
In case you work as a part of a crew, function an agent or employees member. Your viewers will really feel extra linked to a crew they know a bit about, particularly if they’ll determine with them.
Work alone? Share a bit about your self (or your canine) as an alternative.
21. Associate highlight
There are many individuals you depend on: Photographers, mortgage brokers, staging and cleansing firms, and so forth. Give your business companions a shout out on social media they usually could reciprocate.
Higher but, it exhibits potential purchasers you have got the suitable connections to assist get the job finished.
22. Native enterprise highlight
Present patrons the place they may very well be sipping one of the best cocktails or strolling to for weekend brunch. Spotlight one of the best native companies your purchasers will love to find of their new neighborhood.
Make sure you tag the enterprise to allow them to share your put up, exposing you to extra native peeps.
@dbeshsells LOCAL SPOTLIGHT🍱🍣Namikaze is positioned off of Champlain & Perrin, they’ve scrumptious sushi, cooked dishes, and a full service bar! Seize a pal or beloved one and revel in!☺️#dbeshsells #native #localbusiness #supportlocal #eatlocal #sushi #sushitime #foodie #bestsushispot #realtor #yourrealtor
23. Memes and humorous content material
If it matches your model, carry humor into your social feed with relatable memes. Everybody likes amusing, particularly when it comes with helpful info.
24. Contests
Everybody loves the prospect to win free stuff. You don’t want an costly prize to collect loads of leads, however be certain that it’s one thing that appeals to lots of people. (Headphones are an ideal instance.)
This contest asks individuals to name in to enter. Whereas speaking to potential leads is a wonderful conversion technique, you possibly can run a contest extra simply by gathering lead data (telephone quantity, electronic mail handle, and so forth) on a touchdown web page or by way of a Fb advert as an alternative. Extra individuals will enter if you happen to make the method straightforward.
Take a look at extra social media contest concepts.
25. Attention-grabbing or notable listings
Folks love attention-grabbing properties. Share one thing newsworthy out of your space, whether or not it’s a record-breaking sale (particularly if you happen to bought it) or a novel itemizing that’s positive to show heads and increase your engagement.
26. Behind the scenes
All of us love a glimpse into lives that aren’t ours, and your purchasers aren’t any exception. Some potential purchasers might imagine properties largely promote themselves. Present them the work that goes into creating contracts, negotiating gives, strategizing itemizing particulars, and organizing pictures.
Exhibiting how arduous you’re employed to your purchasers is one of the simplest ways to persuade skeptical leads.
Actual property social media advertising and marketing finest practices
1. Outline your target market
Nope, your viewers isn’t “everybody who needs to purchase or promote.” Are you after luxurious dwelling patrons? Focus on promoting city condos? No matter your “factor” is, actually hone in on who you’re serving and easy methods to entice them.
Undecided what your individuals need to see? Discover out with our information for analyzing your goal market.
2. Decide the suitable social media platform(s)
You don’t have to be on TikTok… until your target market is.
You don’t have to put up on Instagram Tales each day… until your target market watches them each day.
You get the concept. Sure, you need to select social platforms that you simply personally discover satisfying to make use of, however a very powerful issue will at all times be the place your viewers hangs out. Meet your individuals the place they’re.
3. Perceive social media tendencies
You don’t should reinvent the wheel with each new social put up. Certain, you possibly can bounce on tendencies to probably go viral, however you additionally have to know the ins and outs of every platform you’re on.
Which means understanding every little thing from demographic knowledge to the varieties of posts that carry out finest. Fortunately, we’ve received you there too with our free Social Traits 2022 report. It’s every little thing it’s good to know to succeed on social proper now and for years to come back.
4. Schedule your content material upfront
You’re busy! You don’t have to be glued to your telephone all day to maintain your social media advertising and marketing going.
You need to use Hootsuite to draft, preview, schedule and publish all of your social media posts.
And never only for one platform, both. Hootsuite works with Fb, Instagram (sure, together with Reels), TikTok, Twitter, LinkedIn, YouTube and Pinterest.
You’ll be able to even use Hootsuite’s Bulk Composer to schedule a whole lot of posts throughout a number of social profiles. This can be a sport changer if you happen to run social media for a realty and assist a number of brokers in selling their listings.
However Hootsuite isn’t just a social media writer. You need to use it to entry sensible analytics that will provide you with an thought of what performs finest and assist you to observe your account progress over time. Plus, managing DMs is simple with Hootsuite Inbox, the place you possibly can view and reply to messages throughout all of your platforms in a single place.
Get an entire overview of what Hootsuite can automate for you on this fast video:
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