Alternative-solution timber, three C’s, and consumer journey maps
We PMs spend a number of time getting ready and operating workshops, making an attempt to create shared understanding in collaborative methods.
In spite of everything, we don’t need to power contributors via boring monologues that arrogantly assume that we ourselves know one of the best.
To avoid wasting you time and errors, listed below are 3 confirmed workshop frameworks to construct shared understanding collaboratively.
Alternative-solution timber construction and visualize your excited about issues and options to resolve to achieve the specified final result.
Be taught extra about opportunity-solution timber from this text or this product discuss by Teresa Torres.
Workshop goal
Make higher product choices via joint mental rigor
Individuals
Builders and designers in your workforce. Probably somebody from product advertising and marketing, gross sales, or buyer success as properly.
Preparation
- Choose one measurable goal to concentrate on for the workshop, reminiscent of “enhance retention by X%.”
- Pre-create a skeleton for an opportunity-solution tree, however go away a lot of the tree empty.
- Fill out one department a couple of layers deep with your individual concepts, to assist illustrate the best way to use the tree
Format
Introduce the tree. Ask contributors to assist fill out the tree collaboratively. You replace the tree in actual time with recommendations from contributors. Encourage turn-taking amongst contributors, so that everybody will get to talk up. Focus on disagreements alongside the best way (“that’s not a possibility, that’s an answer,” somebody may say).
The three C’s mannequin, developed by the organizational theorist Kenichi Ohmae, helps us 1) be complete and a pair of) bucket various factors for decision-making.
Listed here are the three C’s:
- Prospects: Who’re they? What do they want? How a lot do they spend?
- Opponents: Who’re they? What do they provide? How do they go to market?
- Firm: What sources do now we have? What are we good at?
Workshop goal
Align on the established order state of affairs earlier than discussing strategic options going ahead.
Individuals
Collaborators from gross sales, product advertising and marketing, buyer success, design, and engineering. Your personal supervisor.
Preparation
- Create 3 areas on a whiteboard or in Miro — one for patrons, one for opponents, and one to your personal firm.
- Add a couple of illustrative instance info or issues to every space on sticky notes.
Format
Introduce the framework. Give every participant 10 minutes to quietly add info and issues on sticky notes. Then let every participant share their ideas whereas including them up on the whiteboard. Focus on alongside the best way, however be sure to have time to debate everybody’s sticky notes.
A consumer journey map breaks down the consumer’s expertise right into a collection of steps and themes. Be taught extra about consumer journey maps on this article by Harry Brignull, a superb design thinker who coined the time period “darkish patterns.”
Workshop goal
Assist all contributors 1) assume when it comes to consumer journeys, 2) perceive the present consumer journey, together with a consumer’s objectives, ache factors, and feelings, and three) floor alternatives.
Individuals
Builders and designers in your workforce / engaged on the precise consumer journey. Probably somebody from product advertising and marketing or buyer success as properly.
Preparation
- Arrange a Miro board together with your chosen template.
- Invite all contributors to have edit entry to the board.
- Give names to the high-level phases or levels of the consumer journey.
Format
Miro workshop with breakouts into pairs to fill out totally different columns (reminiscent of a particular stage of the consumer journey) or rows (like duties or ache factors) of the consumer journey template. Reconvene, have every pair share out, and provides others an opportunity so as to add their ideas too.
