37 LinkedIn Social Promoting Stats You Must Know

At the start of 2020, the typical grownup within the U.S spent over three and a half hours on their smartphone every day, with half of that point spent partaking on social media networks. Although we don’t but have the information to help it, for many individuals these values have seemingly elevated because the yr has gone on.

Not solely has private social media utilization been on the rise, however skilled social media utilization has develop into extra prevalent as nicely — and the sphere of gross sales is not any exception.

With so many groups now specializing in inside gross sales, utilizing methods akin to social promoting to attach and win over clients are extra vital than ever.

Once we contemplate all the social media platforms accessible to help gross sales efforts, LinkedIn stays the highest social platform to assist salespeople join with prospects. Listed below are the vital statistics it’s essential know that will help you crush your social promoting efforts on LinkedIn.

Social Promoting LinkedIn Stats

Buyer Engagement Statistics

1. 76% of patrons are able to have gross sales conversations on social media.

2. In accordance with LinkedIn, 62% of B2B clients reply to salespeople who join by sharing content material and insights which can be related to the client.

3. 81% of patrons usually tend to interact with manufacturers which have a powerful, cohesive, skilled social media presence.

4. Gross sales reps who had been launched by a mutual connection left a favorable impression with 87% of patrons surveyed by LinkedIn.

5. Harvard Enterprise Overview reviews 90% of B2B choice makers by no means reply to chilly outreach.

6. IDC discovered 75% of B2B patrons and 84% of C-level executives seek the advice of social media earlier than making buying choices.

7. 92% of B2B clients are prepared to have interaction with gross sales reps who’ve positioned themselves as an trade thought chief. This credibility is commonly attained by posting usually to social media.

8. When making B2B buying choices, 50% of patrons flip to LinkedIn as a useful resource.

9. In accordance with Bantu, 33% of patrons favor to contact manufacturers on social media than over the telephone.

10. When requested about high quality content material, 65% of B2B patrons stated informational, simple to devour content material is a vital issue of their shopping for choices.

11. The Demand Gen Report 2019 Content material Preferences Survey discovered 95% of respondents search credible content material from trade thought leaders — up from 62% in 2018.

12. 41% of B2B patrons view 3-5 items of content material on-line earlier than interacting with a salesman.

13. For B2B patrons, an important facets of vendor choice are rep’s information of the client’s enterprise (80%) and trade (78%).

14. 74% of enterprise patrons conduct over half of their analysis earlier than making a closing buying choice.

15. In accordance with CoSchedule LinkedIn posts with 149 characters in size, containing a hyperlink, and use no emojis or hashtags earn the very best engagement.

Social Promoting Greatest Practices Statistics

16. Amongst weblog posts shared on LinkedIn Publishing, these between 1900-2000 phrases amassed essentially the most likes, views, feedback, and shares.

17. Gross sales reps who responded shortly to social media inquiries noticed a 9.5% enhance in annual income.

18. Gross sales professionals with a powerful social promoting index on LinkedIn have 45% extra gross sales alternatives than those that don’t and are 51% extra more likely to attain quota.

19. The high makes use of for social media by gross sales reps embody networking, prospecting, analysis, referrals, closing.

20. On LinkedIn, video campaigns have a view charge of fifty%.

21. LinkedIn posts which have a impartial tone obtain extra feedback and publish views than optimistic or damaging posts.

Gross sales Group Social Media Utilization Statistics

22. CSI Insights reviews one in three B2B salespeople say social promoting has elevated the variety of leads they work with.

23. 28% of firms surveyed by HubSpot are prioritizing social promoting.

24. 65% of salespeople depend on social promoting actions to fill their pipelines.

25. The usage of social promoting instruments can enhance win charges by 5% and deal dimension by 35%.

26. Social promoting is accountable for producing half of income for 14 main industries together with pc and community safety, well being care, and monetary providers.

27. In accordance with SalesForLife, 78% of salespeople who use social promoting carry out higher than their friends.

28. 61% of organizations engaged in social promoting report income development.

29. Gross sales professionals who use social promoting are in a position to successfully qualify leads, ship bids, and negotiate renewal offers, resulting in 40-50% extra new enterprise, and retention charges between 80-90%.

30. It prices 75% much less to generate leads on social media than some other medium.

31. Salespeople who use social promoting are 51% extra more likely to attain quota than those that don’t.

32. In accordance with analysis by CSO Insights and Seismic, 31% of B2B salespeople say social promoting helps them construct deeper relationships with their contacts.

33. LinkedIn is the high social media platform used for social promoting by reps. Twitter and Fb had been the runner-up platforms, respectively.

34. Of the 21% of gross sales reps who don’t use social media to promote, the highest motive why was as a result of they didn’t perceive how one can use it.

35. 75% of gross sales reps report not receiving any social media coaching.

36. The Social Media and Gross sales Quota Survey reviews 50.1% of gross sales reps actively engaged in social promoting spend 5-10% of their time on social media.

37. Utilizing LinkedIn’s Social Promoting Index Rating as an indicator, solely 1.4% of gross sales professionals are ranked as high sellers, which requires a rating of 70 or better.

Did any of those statistics shock you? Because the enterprise panorama adjustments, so will greatest practices on connecting with potential clients just about. Head to this publish for an entire run-down on social promoting to be taught extra.