Wednesday, July 13, 2022
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4 components of a robust, data-driven martech stack


Shopper knowledge is in every single place. The untold volumes of information from a number of private units convey infinite alternatives so that you can join with the precise individual exactly when they’re able to act.

The artwork of delivering a “second” – when an individual interacts with a model to get what they need instantly and in context – is not any straightforward feat. This requires planning for, managing, curating, orchestrating and activating on knowledge wanted to energy personalised, real-time advertising and marketing. Partnering with the precise martech supplier can help you in your journey.

Be part of Zeta’s EVP of Expertise Technique, Matt Mobley, who shares find out how to handle varied knowledge sources to get real-time personalization and moment-based advertising and marketing proper. He’s joined by visitor panelist Jessica Liu, senior analyst at Forrester, David Wells, head of information market growth at Snowflake and Brian Stavis, world class lead, promoting and advertising and marketing expertise at AWS.

Register immediately for “4 Components of a Highly effective, Knowledge-Pushed Martech Stack,” offered by Zeta.


New on Search Engine Land

About The Creator

Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over 20 years of editorial/content material advertising and marketing expertise, Cynthia’s experience spans the advertising and marketing, expertise, finance, manufacturing and gaming industries.

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