What in the event you may see alternatives come up together with your prospects earlier than they go public?
Many go-to-market professionals already use intent knowledge to identify prospects which can be excited about their services or products. However superior customers know that intent will also be a helpful device for forecasting main company bulletins like layoffs, acquisitions, or knowledge breaches — occasions that may drive large alternatives for any enterprise in a position to capitalize.
Let’s break down a number of examples to indicate how intent will be your crystal ball.
Intent Information: The way it Works
Intent knowledge detects what your leads and accounts are actively researching on third-party websites throughout the net. When an organization is consuming a larger-than-usual quantity of knowledge on a specific matter, the ZoomInfo platform will show an intent spike for that account.
We mixture these spikes so your go-to-market groups can get forward of buyer issues and alternatives, whether or not which means gross sales reps reaching out to key contacts or account-based advertising and marketing campaigns that may get your model in entrance of decision-makers.
ZoomInfo covers over 4,500 subjects, starting from gross sales enablement instruments to M&A to personal fairness. We additionally run a stay feed of corporations spiking on varied subjects. In case you’re undecided the place to begin, you may flick thru the Intent Matter Explorer — it doesn’t matter what trade you’re employed in, now we have intent subjects that may enable you pinpoint precisely when your subsequent greatest prospect is out there.
Listed below are a number of examples:
Twitter’s Rebrand
On July 22, 2023 simply earlier than midnight, Elon Musk introduced the rebrand of Twitter to “X.”
Within the days and weeks main as much as this second, Twitter’s profile registered ZoomInfo Intent spikes on subjects together with:
- Area Title Companies
- Trademark Registration
- Copyright Licensing
Whereas Musk’s affinity for the letter “X” (which is featured in different corporations he owns like SpaceX, and even his youngster’s title X Æ A-12) makes the letter a doubtlessly predictable mascot to switch the corporate’s blue chicken icon, ZoomInfo Intent may have helped you see the rebrand was brewing.
Washington Commanders Sale
On Nov. 2, 2022, the homeowners of the Washington Commanders introduced they have been placing the workforce up on the market.
In September and October, the workforce was spiking for “mergers & acquisitions (M&A),” “mergers & acquisitions due diligence,” and “acquisition technique.” ZoomInfo CEO Henry Schuck highlighted on LinkedIn how priceless this data could be to these working in M&A.
T-Cellular Information Breaches
On Jan. 19, 2023, T-Cellular revealed that somebody had hacked into their techniques and accessed private knowledge affecting 37 million prospects.
5 days earlier than the announcement, ZoomInfo Intent tracked spikes for T-Cellular on these subjects:
- Cyber Threats
- Cybersecurity
- Cybercrime
- Pc Hacking
Apparently, it seems that intent spikes aren’t confined to comparatively huge occasions. ZoomInfo Intent registered related safety spikes for T-Cellular in mid-March and early April, and in late April, the firm disclosed one other knowledge breach, this time affecting fewer than 900 prospects.
Amazon Layoffs
On Nov. 16, 2022, Amazon confirmed that it was shedding 1000’s of staff. Within the weeks earlier than the announcement, ZoomInfo recorded intent spikes for “layoffs,” “severance pay,” “labor relations,” and “unemployment claims administration.”
Unlock Insights with ZoomInfo Intent
Whether or not you’re employed in cybersecurity, legislation, PR, HR or finance, ZoomInfo has priceless intent knowledge that may assist your organization go to market extra successfully. Armed with our intent alerts, you may attain out to prospects proper after they want you — and earlier than your opponents.
Able to capitalize in your subsequent huge prospect? We’ve put collectively an explainer for how one can incorporate intent alerts into your gross sales technique.
