Based | 1998
Headquarters | Sandy, UT
High Executives:
David Lisonbee | Founder and Chairman of the Board
Bianca Lisonbee | Founder
Danny Lee | President and CEO
Merchandise | Immune System Nutraceuticals
For David and Bianca Lisonbee, in-house is every thing. For over twenty years, they’ve led the in-house groups at 4Life who deal with every thing from analysis and growth, manufacturing, distribution and extra. As they rejoice 4Life’s twenty fifth yr alongside President and CEO, Danny Lee, the Lisonbees couldn’t be extra excited in regards to the firm’s evolution, legacy and future.
Immunity Impressed
Whereas the immune system is a scorching subject for firms in as we speak’s well being and wellness area, David and Bianca Lisonbee have been pioneering immune system sciences for over 25 years by means of their work at 4Life. Referred to as “The Immune System Firm™,” 4Life continues to guide the business with immune help merchandise distributed in over 70 international locations worldwide.
“Our inspiration for 4Life got here from a want to share one of the vital exceptional discoveries we had ever come throughout—Switch Components,” David Lisonbee defined. “Switch Components have been first found in 1949 by Dr. H. Sherwood Lawrence. They’re small molecular messaging molecules which are discovered within the first milk of mammals.”
Switch Components educate the immune system, serving to it “acknowledge, reply to and bear in mind well being threats.” 4Life makes use of the phrase “immune IQ,” offering Switch Issue merchandise designed to help the immune system by deploying these messenger molecules to switch immune system reminiscence. Over the previous 25 years, 4Life’s catalog expanded past the Switch Issue line to incorporate different nutraceuticals in addition to skincare and weight reduction merchandise.
“We started with a ardour for immune system sciences,” David added. “1 / 4 century ahead, our enthusiasm is bigger than ever. Since launching 4Life with a single patent and single flagship product, we’ve been blessed to take Switch Issue to the world by means of affiliate partnerships and buyer satisfaction in dozens of nations.”
Retaining It in The Household
At this time, 4Life’s 1,000 worldwide company staff members and Associates world wide carry the legacy of household that the Lisonbees instilled within the firm’s tradition from the very starting.
“I got here on after they have been celebrating their tenth yr,” CEO and President Danny Lee shared. “One factor I can say with certainty is that the tradition has remained the identical. A tradition of household, a tradition of loyalty, a tradition of longevity. The individuals that you simply stroll across the places of work and speak to at 4Life, they’ve been right here for ten, 20, 25 years. It’s a tradition of inclusion, and it nonetheless looks like a small firm—simply the way it started again in 1998.”
We started with a ardour for immune system sciences. 1 / 4 century ahead, our enthusiasm is bigger than ever.
— David Lisonbee | Founder & Chariman of the Board
In an period the place many firms search out-of-house options to every thing from IT companies to social media administration, 4Life has seemed to its personal individuals for the instruments and help wanted to thrive in a worldwide market. In its lately expanded manufacturing facility simply south of its Sandy, Utah headquarters, 4Life manufactures almost 80 % of its merchandise—all developed by means of its personal analysis and growth staff. The merchandise are then distributed globally, bought by Associates in 24 international locations with 4Life places of work by way of an eCommerce platform developed in-house that connects customers from everywhere in the world, fulfilling the Lisonbees’ international imaginative and prescient.
“By way of finishing the mission and the imaginative and prescient to take Switch Issue to the world, that’s taking place now,” Danny shared. “In truth, the digital transformation has occurred, to the place, if I dwell in Brazil and I’m a 4Life Affiliate, I can ship a hyperlink to any individual in Germany or within the U.S. or Canada or Japan. They will then buy product by clicking on my hyperlink, they usually can seize my low cost that I’m sharing with them as an Affiliate. It’s a seamless international compensation plan that comes with the most effective of what’s taking place on the earth as we speak when it comes to eCommerce, social promoting and conventional community advertising and marketing.”
This international potential coupled with 4Life’s dedication to particular person development and help persistently appeal to new Associates, together with an rising variety of younger Gen Z fans.
“4Life provides individuals a company tradition that empowers people to take part in company and private development,” Bianca mentioned. “Whether or not that be by means of expertise or in individual, the necessity for human connection is significant. Our motto is Collectively, Constructing Folks—and we construct individuals one individual at a time.”
5-Star Alternative
With a worldwide imaginative and prescient fulfilled, 4Life has its sights set on new goals and new methods of sharing its merchandise and alternative with the world, a few of which can be revealed on the firm’s World Connexion convention this October. One focus can be a brand new perspective on social promoting that can perform in tandem to 4Life’s profitable Affiliate community.
Clients can already entry 4Life merchandise in a number of methods—at retail costs by way of the 4Life web site and an Amazon storefront; at wholesale costs by means of the corporate’s most well-liked buyer program; and thru Affiliate gross sales. Quickly, for these trying to share 4Life merchandise with out constructing a enterprise like a standard Affiliate, 4Life will supply a social promoting choice during which sellers earn fee by means of social media-generated gross sales. And naturally, the expertise and media wanted for this new means of promoting can be powered by 4Life’s in-house IT and social media groups.
“4Life has developed in so some ways,” Bianca shared. “Take enterprise constructing instruments for instance. In 1998, there was no wi-fi, no apps, no social media! At this time, our enterprise depends upon applied sciences that merely didn’t exist 25 years in the past. For that reason, we offer our Associates with an in-house IT staff and social media specialists to maintain us on the leading edge when it comes to digital instruments, functions and quite a lot of digital media platforms.”
The staff anticipates that including this channel to the corporate’s already various omnichannel method will improve what they see as 4Life’s “five-star alternative.”
“The place else have you ever heard of Switch Issue?” Danny requested. “It’s thrilling to individuals. Most individuals are listening to about it for the primary time after they hear it from a 4Life Affiliate. So, we now have the unicorn product, and we now have the compensation plan. We now have the historical past; we now have the monetary stability. You may take this chance and go just about wherever on the earth with it. Our compensation plan is second to none. We now have founders who’re nonetheless engaged and who personal this enterprise privately—they usually have no real interest in promoting. So, there’s a sure belief stage that 4Life can give you that many different firms who may be greater than 4Life, merely can’t give you.”
With a brand new imaginative and prescient that features sharing 4Life in additional markets world wide and with the hope to see a million households incorporating 4Life Switch Issue into their lives every day, the corporate has as a lot to sit up for because it does to look again on with satisfaction and rejoice.
“Wanting again on the final quarter century, we’re so grateful for many who have joined us on this nice endeavor,” David shared. “Our associates, colleagues, and staff are such an inspiration to us. We like to rejoice them and sit up for doing so at our upcoming worldwide conference!”
From the September 2022 subject of Direct Promoting Information journal.
