Compelling subjects are the gasoline that powers content material advertising and marketing. In December 2022, intriguing content material concepts embody educating a talent, end-of-year prime 10 lists, the brand new Avatar film, Christmas cheer, and lager beer.
Content material advertising and marketing is the act of making, curating, publishing, and selling articles, movies, and podcasts to draw, interact or retain prospects. High quality content material boosts SEO, builds electronic mail lists, and fills the highest of the customer-acquisition funnel.
Listed here are 5 content material advertising and marketing subjects what you are promoting may strive in December 2022.
1. Train What You Know
Again in 2013, marketer Jay Baer revealed his e-book “Youtility” and defined that being helpful — serving to an viewers succeed or obtain some objective — may very well be one among content material advertising and marketing’s most essential duties.
Particular person entrepreneurs and small companies earn important income educating or — paraphrasing Baer — offering utility.
For instance, Jay Clouse, who has a web site, e-newsletter, and group known as Creator Science, posted on Twitter in October 2022 that his enterprise, primarily a educating platform, was on tempo to generate greater than $300,000 for the yr.
Educating is a robust approach to promote services.
Give attention to educating issues immediately associated to the merchandise your retailer sells. An ecommerce enterprise can do that and earn much more engagement because the topic taught can lead on to merchandise bought. Listed here are a number of examples.
2. 2022 High 10 Listing
The highest 10 record is a basic content material advertising and marketing system for a number of causes: it’s straightforward to supply, audiences just like the format, and the subject could be about something.
Web sites akin to Psychological Floss and Lifehacker have constructed profitable companies by producing top-10 lists on random subjects. There’s no cause an ecommerce enterprise can not use a listicle to spur website visitors.
Right here’s a current instance from the Mr Porter web site, the place the corporate’s Journal part has a month-to-month best-dressed males sequence. The article is a listicle constructed from superstar editorial images.
Mr Porter shares lists of the best-dressed celebrities of the month.
In every case, Mr Porter permits the reader to “store the look.” Articles akin to this work for each search engine marketing and ecommerce gross sales.
Discover lists that make sense to your retailer. Listed here are a number of examples.
- Auto accent retailer: “The ten Most Customizable Automobiles of 2022”
- Furnishings retailer: “10 Adorning Developments that Dominated 2022”
- Golf tools store: “The Very Finest Golf Photographs of 2022”
3. Avatar: The Manner of Water
Director James Cameron’s science fiction sequel, “Avatar: The Manner of Water,” might be launched on December 16, 2022, some 13 years after the unique “Avatar.” That film, about life within the distant world Pandora, has earned $2.922 billion, so there are excessive expectations for the follow-up.
Cameron had initially hoped to launch the sequel in 2014 however seemingly waited for advances in particular impact expertise.
The Avatar sequel is prone to be some of the standard movies of the vacation season. Picture: Disney.
The film’s launch gives a chance for content material entrepreneurs to touch upon and develop associated materials.
- Film memorabilia store: Overview the primary Avatar earlier than the brand new movie’s launch and supply a preview of what to anticipate.
- Craft provide retailer: Write a round-up of Avatar-related crafts and Pandora plushies.
- Images gear retailer: Create content material in regards to the methods used within the film or in pictures from the trailer.
4. Christmas Cheer
The vacations are the busiest time of yr for a lot of ecommerce companies. It’s a time for particular gross sales, promotions, and infrequently important visitors will increase. Frazzled consumers search for content material to assist them by means of the vacations. These may be reward guides or recipes and occasion planning recommendation.
Produce content material that helps the reader or viewer expertise the vacations.
For inspiration, take a look at the Reader’s Digest article, “10 Christmas Tales That Will Soften Your Coronary heart.” You may even ask your prospects to submit tales as a social media contest.
This Reader’s Digest article is produced from user-generated content material and offers a superb measure of Christmas cheer.
5. Nationwide Lager Day
December 10, 2022, is Nationwide Lager Day in the US. The vacation celebrates lager beer, a usually crisp and clean-tasting selection brewed at a decrease temperature than ales.
Nationwide Lager Day looks as if a good time to rejoice. Photograph: Jakob Owens.
Lagers have been round because the 1500s, and regardless of the rising recognition of IPAs, sours, and stouts, they continue to be a staple of the brewing trade.
Retailers promoting beer-related merchandise, kitchen provides, or gadgets geared toward masculine prospects may profit from Lager content material. Listed here are a number of concepts.
- Cigar service provider: “15 Beer and Cigar Pairings for Nationwide Lager Day”
- Bookseller: “Be taught the Artwork of Lager Brewing: 10 Studying Suggestions”
- House decor retailer: “Basic Beer Indicators for the Final Mancave”
