We all know that getting cellular web site guests to obtain and use your app generally is a problem, so Journeys focuses particularly on serving to drive app development and engagement by turning your cellular web site into your largest supply of app installs. Journeys is without doubt one of the hottest merchandise at Department as a result of it presents customizable, versatile, and focused sensible banners, interstitials, and pop-ups.
We’re excited to proceed making Journeys even higher. We’ve not too long ago made fairly a number of adjustments to enhance usability, present extra inventive flexibility, and supply insightful knowledge to enhance resolution making.
What’s new in Journeys?
Let’s discover the most recent and biggest options…
Creatives Supervisor software
Simply handle your creatives in a brand new, devoted tab throughout the Department Dashboard. Now you may create and edit templates, collaborate throughout groups, and schedule future launch dates multi functional place.
Creatives Optimization (A/B testing) (at the moment in beta)
Leverage our new A/B testing tab within the dashboard to measure the efficiency of creatives inside a Journeys marketing campaign. Use these insights to make extra knowledgeable selections and drive extra conversions.
Up to date templates
By in style demand, we have now added two new designs. With dozens to select from, get added flexibility when designing your Journeys campaigns with the next templates:
- Middle overlay with background opacity
- Backside partial interstitial with background opacity
Consumer expertise enhancements
Additionally, you will encounter many new enhancements that make Journeys a lot simpler to make use of, together with:
- Improved velocity with quicker pagination
- Fast reordering of your Journeys’ priorities
- Simpler readability of charts and tables
Improved URL modifying
When modifying URLs inside Journeys, you’ll not see truncated URLs. Viewing the entire URL will permit for simpler modifying and administration of a number of URLs at one time.
The advantages of utilizing Journeys sensible banners
Capturing internet guests and changing them into loyal app customers is difficult. Nonetheless, sensible banners are a robust software for turning internet customers into high-value app customers. Journeys sensible banners can alleviate plenty of the ache factors usually related to the web-to-app buyer journey. A few of the key advantages embody:
- Simply create and edit sensible banners while not having any technical data or developer abilities.
- Personalize the sensible banner expertise with highly effective viewers concentrating on instruments whether or not the consumer comes from an natural search, an e-mail marketing campaign, or is a repeat customer.
- Guarantee effectivity and collaboration with the flexibility to handle all of your sensible banner creatives and knowledge in a single place.
- Collect attribution knowledge from referring hyperlinks and cross it by means of Journeys for a whole view of the consumer expertise.
Let Department assist
Our cellular linking platform (MLP) delivers customized consumer experiences throughout all of your channels, together with your web site. Journeys provides you the instruments it’s good to drive your cellular web-to-app development with elevated conversions and better lifetime worth (LTV) customers in your app.
Department’s Journeys helps you adapt to the web-to-app problem by permitting you to simply create, personalize, and measure sensible banners whereas capturing correct and insightful attribution.
Study extra about Journeys.
