Pinterest might even be thought of by many professionals because the ugly duckling of social networks, however that’s not what some firms suppose. With 433 million lively customers worldwide, it’s doable to achieve thousands and thousands in visitors and improve your model consciousness by the platform when you use it properly.
On this article, we’ll record 5 manufacturers which might be doing a superb job on Pinterest to encourage you to begin or enhance your Advertising technique there.
1. IKEA
IKEA is a globally-recognized model that designs, creates and sells ready-to-assemble furnishing merchandise, akin to kitchen home equipment, residence equipment, and many others.
On Pinterest, their Advertising technique creates a whole “residence ambiance”, sharing design and group concepts, recommendations on how you can use and maintain on a regular basis residence objects. Going even additional, they share drinks and meal recipes for if you’ll have some associates coming by.
Their Pinterest account actually teaches us the significance of understanding your persona deeply, so you possibly can construct an entire technique round exploring their way of life.
2. Airbnb
With greater than 10 million month-to-month views and greater than 165 thousand followers, the Airbnb account on Pinterest shares Airbnb’s locations from world wide, together with journey concepts and hands-on ideas.
Their content material might sound somewhat apparent, I do know. However the profitable (and insightful) factor concerning the Airbnb Advertising technique on Pinterest is how they use strategic key phrases and hashtags for extra accessible search phrases. In spite of everything, we’re speaking a few social media platform that additionally makes use of search engine marketing to ship the appropriate content material to its customers.
And speaking about hashtags, they encourage their followers to additionally share their photos utilizing the Airbnb hashtag, creating a way of group and belonging. Fairly cool, proper?
3. Etsy
Etsy is a worldwide on-line market, the place you should purchase classic, customized, and distinctive gadgets from small companies and entrepreneurs. As you possibly can think about, the which means of “success” for Etsy is making these companies profitable by utilizing their market.
So, their complete Advertising technique on Pinterest relies on serving to to advertise these small companies, by giving them the area they should share their work. There, you’ll discover movies and content material handing out a “behind-the-scenes” look into small companies and their inventive processes.
With this method, Etsy is selling not solely the merchandise discovered on their web site but in addition giving a voice to the promoting artist. With that, they’re making their market much more enticing for each clients and sellers.
4. Vogue Journal
Utilizing the platform to create a way of exclusivity, Vogue Journal’s Advertising technique on Pinterest depends on sharing movies from photoshoots and “backstage” pictures.
After we take into consideration constructing a model group, this type of “unique” content material might help you to reinforce your devoted and passionate viewers.
Additionally, it’s an instance that may encourage you to diversify your content material on totally different social media and make them uniquely enticing.
5. Samsung
Samsung’s Advertising technique on Pinterest teaches us the significance of actually understanding the social media you might be on, earlier than planning your technique method. That features not solely figuring out the platform itself, but in addition its viewers and consumer conduct.
For those who have a look on their Instagram, you’ll discover tons of telephone photos and content material, not solely as a result of that is their core product, however as a result of it additionally works for the Instagram viewers. However, as you have been in a position to see on this article, Pinterest is extra about way of life, design concepts, and inspirational content material.
Effectively, not by probability, Samsung’s Pinterest account is totally totally different from their Instagram account. On Pinterest, they concentrate on home equipment and residential inspiration, since this makes good sense for this particular platform.
The primary lesson right here is: why waste money and time on content material that won’t make sense on your viewers? We are able to (and may) use totally different social media platforms to create totally different approaches if that is what’s going to carry worth to clients!
Do you wish to proceed to be up to date with Advertising finest practices? I strongly counsel that you simply subscribe to The Beat, Rock Content material’s interactive e-newsletter. There, you’ll discover all of the traits that matter within the Digital Advertising panorama. See you there!
