5 Suggestions for Convincing Influencers to Work with Your Model I Traackr

There are a lot of roles that it’s good to grasp in influencer advertising: researcher, knowledge analyst, relationship builder… author. 

The final of those isn’t any small feat. We’re now in a world the place influencers are taking pitches from many various manufacturers, and the competitors is stiff. 

In the event you’ve accomplished your influencer discovery and vetting course of and at the moment are stressing over find out how to write outreach messages, learn on for some greatest practices! 

5 suggestions for writing nice influencer outreach messages

“Make investments as a lot within the preliminary outreach e-mail as you’d in case you had been speaking with an influencer who’s already producing thousands and thousands of {dollars} in gross sales. Which means personalizing the message, calling out an influencer’s posts you loved, or, in case you’re a smaller model, having a extra senior worker (or founder) attain out first. Whenever you care in regards to the relationship, they are going to care about creating nice content material.” — Phoebe Kunitomi, CEO and founding father of okko

Give a real praise. 

Generally it may be tempting to only reduce to the chase when writing an outreach message. Nevertheless it’s the customized particulars that may really catch somebody’s eye. Spend a while scrolling by means of the creator’s content material and discover 1 or 2 issues that you just genuinely like after which incorporate into your message. Did they share an incredible earlier than and after transformation video? Point out why it captured your consideration and inform them that you just shared it with all your folks.. Did they simply share a evaluate of a product that you just discovered compelling? Allow them to know that you just’ve been influenced to go purchase it. 

Analysis model and product affinity. 

Even one of the best written outreach message will flop if it’s despatched to the incorrect viewers. Earlier than reaching out, conduct some key phrase analysis to see if the influencer has affinities to related merchandise or manufacturers. Not solely will this make it easier to make a tailor-made supply/message, it could prevent from spending time on of us that aren’t a great match. For instance, Berenice (@benulus) is a style influencer who actually cares about sustainability and thrifting, but she’s acquired a number of outreach messages from quick style manufacturers. 🤔

Which results in the subsequent level…

Present that you just care about what they care about. 

In our latest influencer advertising report, we discovered that 68% of shoppers are prepared to pay a better value for a product made by a model that aligns with their values. Equally, increasingly influencers are expressing the need for a deeper reference to manufacturers. Your outreach message can have a greater likelihood if it highlights a means that your model is working in direction of a trigger that the influencer cares about. However, keep in mind that this solely works in case your model is really devoted to that trigger! 

For instance, Beekman 1802 efficiently partnered with VIP influencer, Kat Stickler, who gained her TikTok following from posting humorous and upbeat movies. Beekman 1802 bought Kat’s consideration as a result of their merchandise are insanely good, but in addition as a result of their mission (kindness) aligned along with her private model.

Play the lengthy (interactive) recreation. 

Within the social media world, consideration is scarce and recognition is made up of tons of micro moments. If you end up attempting to get an influencer to accomplice with you the outreach message is essential, sure, however so is common interplay with their content material. Be sure you are persistently dropping compliments, and leaving likes and (substantive) feedback on their content material. The extra they see your model on their display screen the extra doubtless it’s that they’ll be enthusiastic about studying extra. 

Create an amazing influencer onboarding expertise. 

The final a part of a great outreach technique is to be sure that the subsequent step is a clean and well-branded expertise. Influencers are crunched for time! They’re full time content material creators, skilled group builders, and savvy entrepreneurs. An effective way to make your model stand out is by providing them a effectively curated {and professional} expertise. You would obtain this by creating a selected touchdown web page for them to go to, sending them a welcome present, or making a enjoyable quiz so you may study their preferences and persona. There are additionally influencer advertising platforms that supply branded onboarding experiences, like Traackr’s Model Studio.