50+ YouTube Stats Each Video Marketer Ought to Know in 2022

YouTube has skilled explosive development because it was based in an workplace storage in 2005 and has since opened up avenues for manufacturers and content material creators alike.

Take a look at these 2022 YouTube stats concerning the platform’s cell utilization, demographics, subscriber development, ROI, and historical past.

YouTube Stats Each Video Marketer Ought to Know in 2022

Picture Supply

• Over 500 hours of video are uploaded to YouTube each minute. (Statista)
• Over one billion hours of movies are watched on YouTube every single day.
• “Child Shark Dance” by Pinkfong Youngsters’ Songs & Tales is essentially the most watched video on YouTube, with over 11 billion views since 2016.
• YouTube has greater than 2 billion customers.
• Based mostly on a customized Nielsen meta-analysis, a full-funnel YouTube technique drives 10% greater ROI in comparison with consciousness promoting alone. (Assume with Google)
• A current examine reveals that YouTube advertisers see Consciousness codecs driving 28% of their conversion assists. (Assume with Google)
• 75% of individuals surveyed say promoting in YouTube movies makes them extra conscious of recent manufacturers or merchandise,1 whereas 70% of them say they purchased a model on account of seeing it on YouTube (Assume with Google)
• A 2021 Google examine discovered that on common, YouTube full-funnel advertisers see their consciousness campaigns drive attain that’s 75% extra incremental than their motion campaigns. (Assume with Google)
• 51% of U.S./UK shoppers use YouTube to analysis or discover merchandise to purchase. (GWI)

Picture Supply

• 65% of Gen Z agree that content material that’s personally related to them is extra necessary than the content material that a number of different individuals discuss. (YouTube)
• There have been greater than 65 billion views of movies associated to ASMR in 2021. (YouTube)
• 76% of Gen Z agree that YouTube has essentially the most content material that lets them deeply discover subjects they’re serious about. (YouTube)
• 82% of Gen Z have used YouTube to look at content material as a way to really feel nostalgic. (YouTube)
• 83% of Gen Z have used YouTube to look at soothing content material that helps them chill out. (YouTube)
• 78% of individuals agree that they use YouTube as a result of it serves them with content material that’s personally related to them. (YouTube)

• YouTube channels with 100K-1M followers have the best engagement charge. (Influencer Advertising Hub)
• On most social platforms, engagement charges often development down as follower rely grows. On YouTube, the other is true. The typical engagement charge on YouTube for content material creators with over 1 million followers is 4.06% whereas the typical charge for these with 1K to 5K followers is simply 2.04%. (Influencer Advertising Hub)
• 77% of video entrepreneurs use YouTube to host movies. (HubSpot Weblog Analysis)
• When requested which social media platform supplied the best engagement charge, 500+ entrepreneurs ranked YouTube second highest. (HubSpot Weblog Analysis)
• YouTube is essentially the most widely-used platform amongst video entrepreneurs utilized by 88%. (Wyzowl)
• 56% of entrepreneurs surveyed in 2022 say YouTube provides the most important ROI, rating #2 behind Instagram. (HubSpot Weblog Analysis)
• Entrepreneurs plan to speculate essentially the most in YouTube in 2022. (HubSpot Weblog Analysis)
• 27% of entrepreneurs surveyed in a Video Advertising Report say they plan on investing in sharing movies on YouTube greater than another platform. (HubSpot Weblog Analysis)
• YouTube ranks second highest in producing leads when sharing advertising and marketing movies behind Instagram. (HubSpot Weblog Analysis)
• 44% of influencers leveraged YouTube for his or her campaigns in 2021, up 8% from 2021. (Influencer Advertising Hub)

• 21.2% of the worldwide visitors on YouTube in 2021 got here from cell units. (Statista)
• Greater than 70% of YouTube watch time is generated from cell units.
• In Q2 of 2021, cell units accounted for 63% of YouTube viewing time worldwide. (Statista)
• In 2020, YouTube was the fourth hottest IOS app after ZOOM, TikTok, and Disney+.
• in December 2021, 72% of respondents aged 18 to 34 years used their smartphones to look at on-line video content material weekly. (Statista)

Picture Supply

• YouTubers collectively earned a record-breaking $300 million in 2021, up 40% from the earlier yr. (Forbes)
• T-Sequence, a Hindi music channel, is the hottest YouTube channel with 171 million subscribers, adopted by PewDiePie with 109 million subscribers.
• The most well-liked branded YouTube channel is LEGO, which has over 10.04 billion views. (Statista)

Initially revealed Aug 8, 2022 7:00:00 AM, up to date August 08 2022