51 Cellular App Stats That Will Blow Your Thoughts

Should you’ve been following the statistics that we’ve shared on Influencer Advertising Hub, you’ll know that cell utilization is on the rise. We’re rising rather more snug utilizing our cell phones for searching the online, buying, and even purchases. Although, what about cell apps particularly? Are we principally utilizing our telephones to entry internet browsers or do apps take up extra time? And the place does cell gaming match into the image? 

Listed here are over 50 mind-blowing cell app stats. Proceed studying to learn the way a lot money and time we spend and on what. 

Cellular App Stats That Will Blow Your Thoughts:

51 Cellular App Stats

In line with knowledge shared by BuildFire, some of the highly effective app makers for iOS and Android, there are greater than 6.3 billion smartphone customers worldwide. What’s extra, it’s anticipated that the quantity will proceed to develop steadily to achieve about 7.6 billion by 2027. 

Supply: statista.com

Should you really feel responsible about your smartphone habits, perhaps your telephone dependancy isn’t that unhealthy… In line with cell statistics shared by Siteefy, a WordPress theme, US cell customers test their telephones on common as many as 256 occasions per day. 

It would come as a shock, however in 2021 Kenya was the main world market when utilizing year-over-year (YoY) progress in cell apps downloads as a measuring stick. Kenyans downloaded over 60% extra apps in 2021 in comparison with the earlier 12 months. Within the second spot, it’s Pakistan with a rise of just about a 3rd (27%).  

In line with knowledge shared by Statista, in 2021, customers downloaded a large 230 billion cell apps to their units. This variety of world cell app downloads has elevated steadily every year for the previous 5 years. To place the expansion into higher perspective, it has elevated by over 63% since 2016 when it was estimated at about 140 billion. 

Supply: statista.com

Statistics shared in App Annie’s State of Cellular 2022 report reveal that publishers launched 2 million new apps and video games in 2021 alone. Video games accounted for less than 15% of 2021’s new releases. Google Play had the latest releases throughout all classes of apps and video games by far (77%). 

Shock, shock, TikTok was the cell app that was downloaded essentially the most internationally in 2021. It was downloaded greater than 650 million occasions in 2021 alone. 

In second place it’s Instagram with 545 million downloads, whereas Fb is in third spot with 416 million downloads for the 12 months. 

Whereas WhatsApp stats reveal that the app has been downloaded essentially the most when you add up the downloads for the previous seven years, it’s solely the fourth most-downloaded app of 2021 with simply shy of 400 million downloads.

As of the start of 2022, WhatsApp was the hottest world cell messenger app when it comes to month-to-month lively customers. Information shared by Statista reveals {that a} whopping 2 billion customers are utilizing the app every month, spending on common 18.6 hours per thirty days on the app. Since 2014, it has been downloaded about 6 billion occasions. 

In second spot, it’s WeChat with simply over 1.2 billion customers, whereas Fb Messenger will get bronze with simply shy of 1 billion customers. Different mainstream social messaging apps like Telegram and Snapchat have about solely 1 / 4 of the variety of month-to-month lively customers that WhatsApp has. 

Plenty of WhatsApp’s recognition will be linked to value and it’s a less expensive various to operated-text messaging by way of SMS. 

While you break down the Prime 10 most-downloaded non-gaming cell apps of 2021 in accordance with class, you’ll see that 80% of them can be utilized for communication, whether or not it’s informally by way of social media or extra formally by way of Zoom. Solely two of the apps, Spotify and CapCut, on this Prime 10 checklist can’t be used for some type of communication. And, you may argue that even streaming music entails some type of communication, proper?  

Greater than 90% of the time that Android customers from internationally spent on their cell units was spent on utilizing cell apps (and gaming). Which means solely 7.5% of cell time was spent utilizing internet browsers. 

A report shared by knowledge.ai (previously known as App Annie) about cell knowledge and analytics reveals that on common shoppers spend 4.2 hours per day utilizing cell apps. To place this quantity into perspective, it’s up by 30% in simply two years. In reality, in some markets (India we’re you) it elevated by as a lot as 80%. 

In line with App Annie’s State of Cellular 2022 report, in 2021, 70% of the time spent on cell was spent utilizing social and communication (43%) and picture and video (25.4%) apps. Solely a fraction of the time was spent on gaming apps (7.7%) and even much less on leisure apps. 

In 2021, Brazilian cell customers spent essentially the most time utilizing cell apps per day. Every day, they spent about 5.5 hours, up by about 1 hour and 40 minutes since 2019. Cellular customers in Indonesia aren’t far behind, although. They spend about 5.25 hours interacting with cell apps each day.  

While you do a fast comparability of the time spent on social media apps, YouTube takes the lead and by fairly a major margin. In line with knowledge shared within the Digital 2022: World Overview report, Android customers spend 23.7 hours per thirty days on the YouTube app. It’s 4 hours greater than on Fb and TikTok respectively, 5 hours greater than on WhatsApp, and over 12 hours greater than on Instagram. 

Whereas the typical time spent per thirty days on the YouTube cell app is 23.7 hours, Android customers in South Korea spent practically as a lot time per thirty days on YouTube as staff sometimes spend at work per week. In second place, it’s India with a mean of 29.6 hours per thirty days.

The typical variety of hours per thirty days that Android customers in Turkey spend on Instagram is simply over 20 hours. To place this into perspective, US cell app customers spend about solely 7.7 hours per thirty days on this social media app which is surprisingly decrease than the worldwide common. 

Whereas TikTok is the cell app that generates essentially the most downloads, in comparison with different main social media apps, customers don’t really spend essentially the most time on this app. Maybe it’s as a result of it’s principally short-form movies versus full-length tracks that get shared on a platform like YouTube. Both method, the common time spent on the TikTok app is nineteen.6 hours per thirty days. Within the UK, it’s the very best (27.3 hours), intently adopted by Russia (26.3 hours). 

Not solely do shoppers spend a great deal of time on apps, but additionally cash. World client spend on cell apps added as much as $33 billion in Q1 2022, whereas for the entire 12 months the Digital 2022: World Overview report estimates it at $170 billion. What makes this quantity much more spectacular is that it elevated by over 18% in a single 12 months. 

In line with the Digital 2022: World Overview report, the common app spend per smartphone for 2021 was $27.16. 

As of Q2 2022, Google Play was the most important app retailer when it comes to the variety of out there apps. In complete, it has about 3.5 million apps — a 3rd greater than the Apple App Retailer that has kind of 2.2 million apps.

Google Play and the Apple App Retailer may be synonymous with app downloads, however there are a whole bunch of various app shops for Android units. For instance, Amazon Appstore at present has practically half one million apps out there. It may be the chief in on-line buying, however relating to app downloads it nonetheless has an extended approach to go. 

Seeing that Google Play has extra apps than Apple, you’ll count on that there will probably be extra app publishers too, which is the case. In line with Google Play Statistics and Tendencies for 2022, as of the tip of August 2022, 1,061,994 app publishers have printed apps on Google Play. 

Not solely does the Google Play retailer have hundreds extra out there apps, but it surely additionally generates far more downloads than the Apple App Retailer. A side-by-side comparability reveals that within the first half of 2022, Google Play boasted over 55 billion downloads of cell apps and video games worldwide vs the Apple App Retailer’s 15.9 billion downloads. For the Apple App Retailer, that is the bottom that it’s been because the similar interval in 2019. 

Supply: statista.com

Whereas we’re spending extra money and time on apps, we’re not essentially getting extra alternative. Whereas cell app progress within the Apple App Retailer might need grown barely (3.5%) in Q2 2022, the variety of out there cell iOS apps have decreased by as a lot as 20% for a similar interval final 12 months. In comparison with ranges in 2015, the expansion of accessible cell apps can be considerably decrease. 

In line with App Retailer Statistics and Tendencies for 2022, as of the tip of August 2022, there are 723,064 app publishers which have printed apps on the Apple App Retailer. 

Whereas social and communication apps get downloaded essentially the most, enterprise is the preferred app class on the Apple App Retailer (after gaming). Cellular app stats shared by Statista reveal that as of Q2 2022, it had a share of 10.2% (gaming has a market share of 13.5%). In third place, it’s schooling apps making up a share of 9.5%. 

A survey of worldwide cell customers accomplished in 2021 revealed that for many an app’s safety is extra vital than the options that it affords, however solely marginally. In reality, solely 1% worth safety extra. So, you may as effectively name it a tie. What’s extra, 1 / 4 couldn’t select between the 2 and stated that they valued safety and options as equally vital.  

In line with knowledge shared by SerpWatch, it’s predicted that income generated by cell apps by way of in-app purchases and paid downloads can add as much as over $935 billion by 2023. Since 2014, the market has loved vital progress and in 2014 it was “solely” $97.7 billion. 

Supply: serpwatch.io

The Digital 2022: World Overview report reveals that 17.4% of web customers pay for a cell app every month. To place this quantity into perspective, practically a 3rd pay for a film or TV streaming service every month, fewer than 10% pay for a subscription to an internet journal every month. 

The world cell gaming app income is estimated so as to add as much as $103.5 billion this 12 months. Whereas it’s some huge cash, the anticipated improve isn’t that a lot in comparison with earlier years. Between 2019 and 2020 it grew from $68.4 billion to $86.9 billion and on the finish of 2021 it was simply shy of $100 billion ($98.22).

All in all, cell gaming apps are nonetheless the most important income streams for the gaming market as a complete. It accounts for about 45% of the worldwide gaming section. 

In line with a rating of cell apps by the typical variety of month-to-month lively customers in 2021, PUBG Cellular led the way in which. In second spot was Roblox, whereas Sweet Crush Saga received the bronze medal. 

When it comes to the variety of downloads, Garena Free Fireplace topped App Annie’s rating charts. In second place was Subway Surfers, whereas Roblox was in third spot. Whereas PUBG Cellular might need essentially the most month-to-month lively customers, when it comes to downloads it didn’t even function within the Prime 5. 

With regards to gaming subgenres, 4X march-battle technique video games, like Rise of Kingdoms, generated essentially the most client spend in 2021, with a complete of practically $10 billion.  

There’s no shock right here — Tinder ranked because the high relationship app internationally in 2021 when it comes to each downloads and client spend. In second spot was Badoo when it comes to downloads, whereas Bumble ranked second when it comes to client spend. 

Customers spent greater than $4 billion on relationship apps in 2021. What makes this quantity much more spectacular is that it really works out to a rise of practically 100% worldwide since 2018. Markets in the USA, Japan, the UK, and China had been the principle driving forces, and within the US and Japan, client spend elevated by greater than 100% prior to now three years. 

Within the journey class, Google Maps is the app that generated essentially the most downloads in 2021 worldwide in addition to within the US, Japan, Australia, and the UK. Uber acquired the second-most downloads worldwide, whereas Waze was in third spot. Apparently sufficient, extra folks internationally downloaded Reserving.com’s app than Airbnb’s app. 

Downloads for apps within the journey area of interest rebounded within the second half of 2021. Earlier than the pandemic, journey app downloads added as much as simply over 2 billion and for a similar interval two years later it amounted to 1.95 billion. 

Ridesharing apps particularly loved a lot enchancment. Whereas Uber and Lyft may not be the app that buyers downloaded essentially the most in 2021, rideshare demand is again to regular ranges and in some areas it’s even increased. 

To present you an thought of its recognition, in December 2021 alone Uber riders spent greater than 210 million classes within the app. In reality, within the US, rider demand for Lyft is outpacing provide with riders spending three classes for each driver session. The image of provide vs demand appears comparable for Uber too. 

The time customers spent on live-streaming apps elevated 9 occasions in simply 4 years. In 2018, customers spent about 33 billion hours on these apps. Quick-forward to 2021 and it skyrocketed to over 280 billion hours. That stated, the variety of downloads are down. In 2020, about 1.5 billion downloads had been recorded, whereas 2021 had simply greater than 1.1 billion. 

Calm was the highest app within the well being and health class worldwide in 2021, in accordance with client spending. In line with numbers crunched by App Annie (now known as knowledge.ai) of their State of Cellular 2022 report, it generated practically $120 million in 2021 alone. It’s additionally the most-downloaded meditation app for 2 years working worldwide. 

The pandemic drove many to drink and eat extra and we didn’t even want to go away the sofa (then once more, we weren’t given a lot freedom to take action). Worldwide customers spent 49% extra classes in 2021 in foods and drinks apps. And, whereas we may anticipate our supply in 2020, in 2021 our urge for food for quick supply grew with speedy supply apps seeing a really robust progress in downloads. 

In comparison with Gen X and child boomers, Era Z cell customers are extra inclined to make use of cryptocurrency buying and selling apps and internet-only banks. Greenlight, a fintech firm, was the high finance app by month-to-month lively customers in 2021 within the US amongst Gen Z customers. 

In line with stats shared within the World 2022: Digital Overview report, multiple out of 5 web customers (21.5%) uncover new manufacturers, services or products by way of advertisements in cell apps. What’s extra, it’s additionally one of many primary channels for model analysis with 26.9% of web customers utilizing cell apps for this operate. 

In line with cell app stats shared by Siteefy, cell apps convert thrice extra product viewers in comparison with cell internet.That stated, the vast majority of customers want cell websites over apps relating to value analysis.   

The clicking-through charge (CTR) for in-app apps is greater than double that of internet advertisements on cell. The common CTR for in-app advertisements is 0.56% in comparison with solely 0.23% for internet advertisements on cell, in accordance with Siteefy. 

Every month, about 11.8% of web customers pay for in-app purchases, in accordance with the World 2022: Digital Overview report. 

With regards to on-line model interactions, the analysis means that branded apps could be a very efficient channel. In a broad world survey, 17.8% of web customers indicated that they downloaded or used a branded app. To place this share into higher perspective, 20.9% answered that they work together with an e mail or publication from a model every month (and we all know how efficient e mail newsletters will be). 

A enterprise web site stays the principle supply for sharing content material, despite the fact that cell apps have grown in recognition over time. Statistics shared by Content material Advertising Institute (CMI) reveal that in comparison with 90% of B2B entrepreneurs which have used their group’s personal web site to share content material, solely 8% used their cell app.  

The overwhelming majority of apps will be downloaded without spending a dime. As of July 2022, 97% of Google Play’s apps had been free, whereas this quantity is barely decrease for the Apple App Retailer.

What’s extra, in accordance with BuildFire, a whopping 98% of worldwide app income will get generated by free apps and you’ll, for instance, use in-app purchases to make cash (refer again to stat #44 for earnings potential). 

That stated, there’s nonetheless a marketplace for paid apps (actually, in accordance with BuildFire shoppers who’ve downloaded a paid app are extra inclined to be engaged). 

Should you do resolve to cost a charge to your app, the going charge isn’t a lot. As of November 2021, the typical value of a gaming app was solely $0.49 within the Apple App Retailer, whereas the common app value was barely increased at $0.88. 

Supply: statista.com

Should you take a look at the value distribution of paid apps priced under $10 within the Google Play retailer, you’ll see that it appears just about the identical as what’s taking place over at Apple. As of July 2022, the overwhelming majority of apps (practically 36,000 apps) value lower than $1. Practically 30,000 apps cost between $1 and $2, whereas fewer than 10,000 apps cost greater than $3. Solely 2,332 apps on this value class ($0-10) cost between $9 and $10. 

Should you’re an everyday reader of yours actually, you’ll know in regards to the energy of social proof. Google Play (and the Apple App Retailer) give customers the power to charge apps. In line with knowledge shared by 42matters, 53% of apps on Google Play have been rated, with most apps scoring a ranking of between 4 and 4.5. 

Whereas fewer apps on the Apple App Retailer have been rated, extra apps acquired a five-star ranking. In line with an app scores histogram shared by 42matters, practically 250,000 apps acquired 5.

Wrapping Issues Up

Whereas only a few B2B entrepreneurs use cell apps for content material distribution, these stats present that it may be a really promising type of advertising. And, when you’re not looking for a channel to share content material, why not create your individual app? There are a number of varieties of apps which have gained loyal subscribers. From supply apps to meditation apps for when it’s time to decelerate once more, you’re sure to search out an engaged audience to your cell app. 

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