An influencer’s media equipment is among the most impactful impressions that creators could make when
pitching manufacturers or expressing curiosity in social media collaborations. Influencer entrepreneurs need to join with creators who are usually not solely expert storytellers and neighborhood builders, however can even exhibit sharp professionalism and eager enterprise acumen. One strategy to separate your self from the pack? Create a strong media equipment that:
- Contains up to date and related details about you
- Gives a glimpse into the kind of content material you create
- Shares priceless insights explaining why it will be helpful for manufacturers to companion with you.
Beneath, I’ll provide you with some tips about how one can execute these components nicely in your influencer media equipment. Or, for those who’re brief on time here’s a helpful influencer media equipment template to get you began.
6 Ideas for a Good Influencer Media Package
Influencer Media Package Tip #1: Identify Your Content material Pillars
Content material pillars are key themes that commonly seem in your content material, they usually function a fast approach of expressing your pursuits to potential model companions. Together with content material pillars in your influencer media equipment is among the greatest methods to speak alignment to manufacturers at a high-level! Influencer entrepreneurs and social media groups are sometimes brief on time, so any time shortcuts you’ll be able to present them for determining model alignment or figuring out your strengths and pursuits is a win-win. Most creators additionally checklist content material pillars and pursuits of their bio — this, by the way in which, is nice as a result of many entrepreneurs use instruments like Traackr to seek for potential companions based mostly on bio key phrases.
Examples of generic content material pillars:
- Well being & health
- Journey
- Skincare
- Make-up/Cosmetics
- Trend
Whereas generic content material pillars are nice, you’ll be able to emphasize your speciality or area of interest much more by placing qualifying key phrases or getting a little bit artistic.
Examples of content material pillars that may talk potential alignment:
- Vegan health & way of life
- Issues to do in [insert location]
- Cruelty-free skincare
- Inclusive MUA
- Physique optimistic vogue
In your media equipment, not solely must you clearly title these content material pillars, however you must also briefly clarify why these themes are necessary to you as a creator. You may as well share your motivations for creating content material in these areas whereas showcasing earlier social media content material that aligns with these pillars and has carried out nicely.
Influencer Media Package Tip #2: Present Your Stuff
Along with telling manufacturers what you’re specialised/curious about, it’s additionally necessary to make use of your influencer media equipment to present them what you are able to do. Embody prime quality social media belongings, hyperlinks to stay posts, and even mock-ups of content material you’d wish to create for his or her model. Consider this a part of your influencer media equipment as your “creator portfolio”. This part is all about highlighting your greatest and related work on varied social channels and gives a have a look at what manufacturers can anticipate from you.
Professional Tip: Divide your content material into two teams: greatest performing natural content material (per channel), and your previous sponsored posts. This showcases content material produced in partnership with different manufacturers and your private content material creation model.
Use engagement, video views, and remark sentiment out of your social neighborhood to exhibit why your content material has labored and the worth it brings to those that interact with it. Bonus factors if in case you have any efficiency metrics to incorporate that transcend the highest of the funnel (e.g. Did your content material drive web site visits? If that’s the case, what number of? Did your content material embody low cost codes? If that’s the case, what number of redemptions did you see?).
Influencer Media Package Tip #3: Be Open Concerning the Varieties of Collaborations You are Trying For
Transparency is essential for creator-brand partnerships, and it goes each methods.
On one hand, manufacturers needs to be open and sincere with creators about what kind of partnerships they will provide. Are they paid? Gifted? One-off or ongoing? All these particulars matter within the determination making course of you, as a creator, goes by way of when figuring out whether or not you need to signal a model deal.
Equally, it’s necessary to be open and sincere in regards to the varieties of partnerships that you really want with manufacturers. All of it begins with understanding what your objectives are, and what you’re prepared vs not prepared to compromise on. Don’t fear – this reply varies amongst creators, and sometimes is determined by a number of components like:
- How established are you as a creator?
- How aligned are you with the model you’re pitching? (e.g. do you’re keen on the model a lot that you’re excited to work with them in any capability? Or is that this model seen as a extra transactional companion?)
- What are your objectives as a creator? (e.g. are you fascinated about short-term monetary positive factors, or are you considering of working in the direction of long-term partnerships?)
- What are your circumstances? (e.g. do you’ve got a number of content material streams already? And/or do you’ve got a workforce to assist you?)
Sponsored content material and gifted collaborations are commonplace, and as you create higher content material and study to leverage your worth as a collaborator, different varieties of model collaborations might higher align together with your objectives. As you sharpen your model and voice as a creator, your media equipment means that you can clearly talk these objectives and the varieties of partnerships you’d wish to be thought-about for, in addition to place you as a stand-out creator within the influencer panorama.
Whereas being hyper clear about this side may get you some “rejections”, it’s necessary to keep in mind that your time and work are priceless and worthy of standing up for. In addition to, generally you’ll be able to even flip a “rejection” right into a dialog.
“If a model comes again with a suggestion that’s decrease than anticipated, it’s not a foul factor! It means a dialog is opening as much as focus on and discover a center floor. Bear in mind, it’s a partnership which suggests there are two individuals concerned.” – Katie Beth Miedaner (@cappybears), Influencer and Particular Wants Pet Advocate
If you wish to dive deeper into particular methods for navigating model offers, take a look at this text “ 5 Guidelines for Influencer Negotiations”, which is stuffed with useful ideas for each manufacturers and creators.
Influencer Media Package Tip #4: Embody Basic Efficiency Metrics and Viewers Demographics
As you construct your influencer media equipment, sustaining up-to-date efficiency metrics on your content material on every channel is essential. It retains you conscious of how your content material performs and helps talk to manufacturers how your worth and contribution interprets within the digital area. Present your strategic aspect by selecting metrics which can be each customary in follow and those who have the best influence for every content material format.
Some efficiency metrics which can be good to share:
- For static posts: common attain and/or impressions, and engagement price are good. Additionally, common remark price, and remark sentiment.
- For movies: longest watch time (this indicators viewers retention) and common video view price. Common remark price and remark sentiment can be good to share right here.
- Viewers demographic knowledge like location, age, curiosity, gender, and extra.
Professional Tip: Together with viewers demographic knowledge showcases the potential market that manufacturers can activate and attain by way of your content material. Bear in mind: these metrics are a part of the presentation that influences manufacturers to determine new or refreshed collaborations with you. Preserving these metrics updated empowers you to speak your worth proposition with confidence.
Influencer Media Package Tip #5: Spotlight Previous Companions
Creators perceive the ability of referrals and social proof higher than anybody. That’s an enormous a part of what “affect” is, in any case.
Similar to every other sort of job, references matter within the creator world. Manufacturers are eager to know who you’ve labored with, and the way it went. In fact, in contrast to different job varieties, you’ll have some restrictions about what you’ll be able to share (e.g. you most likely gained’t be capable to share how a lot you made for a selected model deal), however attempt to share as a lot as you’ll be able to!
Some potential issues to incorporate in your influencer media equipment that gives some social proof/referral energy:
- Names of previous model companions
- Testimonials or quotes out of your model point-of-contacts, detailing how nice it was to work with you
- Samples of previous model campaigns that you simply produced or had been aside of
In case you’re discovering that you simply’re a little bit too restricted on what you’ll be able to share, as a consequence of NDAs or guidelines of propriety, you will get a little bit artistic and as a substitute share:
- Varieties of manufacturers you’ve labored with prior to now (then the advertising workforce you’re pitching can go piece it collectively)
- Manufacturers you’ve got affinity in the direction of (to provide them a way of what your audiences are used to seeing/partaking with)
Professional Tip: Take into account highlighting previous partnerships with manufacturers which can be exterior your outlined business. Many manufacturers want to work with creators who’ve feeds that aren’t as saturated with competitor content material. To do that they usually search for creators which can be exterior their business. For instance, magnificence manufacturers partnering with athletes or vogue creators; skincare manufacturers partnering with comedians; beverage manufacturers partnering with avenue interviewers or dancers; and so forth.
Influencer Media Package Tip #6: Have Extra Than One Media Package
Just like how job seekers leverage personalized resumes, creators profit from having a number of influencer media kits. It’s possible you’ll think about creating an influencer media equipment for every business that you’re curious about (magnificence, vogue, meals and bev, and so on.), and for various model sizes (small/indie model vs world enterprise).
Sustaining a library of those kits permits for constant updates and focused tailoring to particular model collaborations. This proactive method ensures you are all the time ready, whether or not pursuing new partnerships or refreshing present ones. Bells, whistles and non-essential design decisions apart, utilizing a versatile, but customary influencer media equipment template that means that you can make updates as obligatory helps you streamline this course of.
