6 Methods to Leverage In-app Notifications To Enhance Your Conversions

Within the fashionable world of consumer expertise, it isn’t straightforward to think about a life with out apps, push notifications, and in-app notifications. Whereas push notifications are well-known, in-app notifications don’t obtain the identical consideration regardless of taking part in an enormous position in consumer engagement. However how precisely do they add worth, and the way can we leverage them to drive conversions? Allow us to perceive:

What are In-App Notifications?

In-app notifications assist goal customers with contextual messages throughout the app that enhance engagement and drive income. In reality, sending such related & customized in-app notifications can lead to a 2 occasions increased open fee, 1.4 occasions increased click-through fee, and 100 occasions increased conversion fee! For extra info, confer with our Book on Omni-Channel Consumer Engagement. Thus, backed by real-time consumer insights and highly effective options, you possibly can create memorable experiences for the consumer every time. 

Why Use In-App Notifications to Talk?

Via in-app notifications, you possibly can:

• Successfully talk related info, equivalent to updates, presents, and promotions, to customers and preserve them engaged together with your product
• Information customers throughout the app, enhancing their general expertise
• Nudge customers towards the following step primarily based on their previous actions. For instance, encourage customers who’ve wishlisted merchandise to proceed with their buy
• Drive consumer consideration in the direction of different facets of the app. For instance, invite customers to join your publication to obtain common updates.

Please observe: you should not interrupt a consumer’s stream and be sure that the frequency and content material of your notifications are primarily based on what customers wish to see moderately than what you need them to see. To realize this, research your app analytics and establish consumer wants so as to add worth accordingly.

6 Sorts of In-app Notifications to Implement

1. Onboard New Customers:

A brand new consumer’s first impression of interacting together with your app can decide whether or not they grow to be a possible loyal buyer or stay an individual who downloaded the app and ended up signing up with a competitor. Due to this fact, serving to customers perceive how you can navigate your app after downloading it in a way tailor-made to their wants might be impactful.

Via in-app notifications, you possibly can present related info to assist onboard new customers, provide them a free or a trial subscription, and get them to join a publication. Under are just a few examples of several types of consumer onboarding content material that may be leveraged by means of in-app notifications:

• EdTech: Ship in-app notifications, guiding new customers to your platform by means of onboarding messages equivalent to tutorials, display screen suggestions, and so on. This manner, you too can seize the consumer’s profile whereas concurrently showcasing your app’s options and advantages to assist them take advantage of your app.

• BFSI & Fintech: Many customers be a part of such apps, desirous to find out about finance-related ideas, equivalent to saving, investing, and so on. Due to this fact, you possibly can information new customers to useful options and articles, or join them together with your brokers, to assist them perceive how you can handle their funds in one of the simplest ways attainable.

2. Enhance Repeat Purchases:

Personalizing the app expertise is significant to drive engagement. Exhibiting suggestions primarily based on consumer actions equivalent to previous conduct and preferences, geography, demographic, purchases made, and so on., helps customise the expertise for every consumer and nudges customers to make repeated purchases.

Thus, in-app notifications are pivotal in driving repeat purchases from energetic app customers. Right here’s how one can leverage them:

• E-commerce:  You’ll be able to present suggestions primarily based on the merchandise the consumer has wishlisted or bought. Due to this fact, nudging the consumer to finish the acquisition journey. For instance, counsel iPhone covers if the consumer simply purchased an iPhone.

• Journey & Hospitality:  If a consumer has been eyeing varied locations inside a selected price range however has not finalized any of them, different elements, such because the variety of days, lodges obtainable, and so on., could also be inflicting the consumer to hesitate. Therefore, offering custom-made options will result in extra choices and nudge the consumer into decision-making.

3. Drive Consumer Loyalty Via Gamification:

With the variety of cell apps on a continuing rise, it’s important to maintain a consumer engaged and stand out from rivals. Right here is the place gamification turns out to be useful. Gamification entails utilizing sport mechanics and rewards in non-game apps to extend consumer engagement and construct a loyal buyer base.

You should use in-app notifications much like badges, stickers, titles, and different rewards to realize such an final result. Actual-time interactive notifications can enhance time in-app, enhance consumer interplay and even encourage sharing experiences with different customers. Listed here are some industry-wise examples:

• E-commerce: You’ll be able to reward customers with cash for each order positioned by them. On gathering a minimal variety of cash, the consumer can begin redeeming these cash to buy different objects or achieve entry to unique providers. This creates a vested curiosity for the consumer to return to your app.

• EdTech: Encourage the consumer by highlighting the share of a activity accomplished by them. For instance, displaying a message stating, ‘you might be X% away from attaining your purpose; good going!’ This creates a way of accomplishment and motivates the consumer to proceed.

4. Drive a Profitable Cart to Buy Journey

To make sure the consumer completes their cart-to-purchase journey efficiently, partaking them with the correct notification on the proper time is critical. This nudges them to beat the final little bit of hesitation and full the acquisition. Additionally it is an effective way to collect knowledge, perceive ache factors and enhance consumer expertise.

With in-app notifications, you possibly can information the consumer by means of each step of their cart-to-purchase journey, sending useful directions to information them by means of the method. You’ll be able to even catch the consumer after they’re hovering close to buy by explaining advantages and providing persuasive offers. Listed here are some industry-specific examples:

• E-commerce: You’ll be able to incentivize the consumer by exhibiting a free delivery in-app notification primarily based on the consumer’s cart worth or highlighting a good product evaluate.

• Media & Leisure:  Sure customers go to your web site a number of occasions, view varied subscription plans, and abandon the method on the final step. Based mostly on the utmost time the consumer spends on the subscription display screen or the app after looking the subscription web page, sending an in-app notification with unique perks and reductions may help persuade the customers to buy a subscription.

5. Incentivize Consumer Actions Via Provides

With compelling presents, you may give your customers the inducement to go to and revisit your app. These presents will also be customized as per a consumer’s birthday or anniversary.

Offering such presents by means of in-app notifications motivates the customers to make a purchase order. From awarding a present to giving a 25% low cost on the following buy, the alternatives obtainable are a lot. These easy notifications not solely nudge customers to carry out sure actions but additionally affect them to return to the app. Allow us to take a look at some industry-specific examples:

• Journey & Hospitality:  If a consumer is looking by means of flights for a selected route however doesn’t find yourself making a transaction, the following time you possibly can present an in-app notification with a suggestion on the identical journey route. Thus nudging the consumer to finish the reserving.

• Banking & insurance coverage:  Present particular presents/reductions, equivalent to cashbacks, on companion web sites/apps, on each fee made by means of your app. This helps you incentivize customers to make funds by means of your app whereas sustaining robust enterprise relationships with companion web sites/apps.

6. Referral

Introducing referral codes is a superb technique to gauge consumer loyalty and entice extra first-time customers by making your present prospects your model’s advocates. The 2-way incentive, to the present and referred consumer, will increase your general conversion and engagement fee.

In-app notifications might be useful in delivering the message at simply the correct time. Listed here are just a few examples of how you can use in-app notifications to drive referrals for your online business:

• Journey & Hospitality: As soon as a consumer completes a reserving, present a referral in-app notification nudging the consumer to get some low cost on their subsequent transaction. This offers the consumer with an incentive to make a repeat reserving and the referred consumer might be provided a reduction on the primary transaction as nicely.

• Media & Leisure: You’ll be able to ask customers to ask their mates to subscribe to your app with the consumer’s referral hyperlink/code. As an incentive, the consumer receives one week of free entry to the television reveals/films/music, and so on. in your app for each subscription made by means of their distinctive referral hyperlink/code.

• Edtech: You’ll be able to ask customers to ask their mates to enroll in programs with the consumer’s referral hyperlink/code. As an incentive, the consumer receives X variety of credit in the direction of their programs for X variety of enrollments made with their referral code.

Creating In-app Notifications in WebEngage

Beneath app personalization, you possibly can create your in-app notifications in WE. 

Click on on in-app notifications after which the plus icon on the prime of the web page. When you accomplish that, you can begin creating your in-app marketing campaign:

Step 1: Outline the audience- title the marketing campaign, choose goal gadgets and apps, and the audience.

Step 2:  Specify when to point out the in-app notification, which screens to point out it on, and what number of occasions.

Step 3: Create the message- choose a structure, add the message, choose a background, configure buttons, and arrange the on-click motion and theme. You too can create a customized structure utilizing our new customized HTML characteristic. Moreover, you possibly can preview the notification and create variations.

Step 4: You’ll be able to then arrange conversion monitoring and variation testing (this varies primarily based on the variety of variations).

Step 5: Lastly, you possibly can preview the marketing campaign’s message and settings and launch it!

Guarantee You Check for the Finest Conversion Charges!

Experimenting and working A/B assessments may help you check completely different variations in your notifications and work out what kind of communication resonates together with your customers essentially the most. 

First, set particular objectives or targets you wish to find out about, equivalent to what message wording and tone resonates more- humorous, sensible, instructional or promotional?

Second, finalize the variables for the A/B check, equivalent to message wording, name to motion, GIFs, location, timings, and so on.  

Third, doc outcomes and analyze knowledge to conclude which group acquired which variant, what did the variants embrace, and what’s the affect in your success metric, and

Fourth, implement modifications primarily based on the information gathered and optimize future modifications equally.

Wrapping Up

Customers have a large amount of management over their cell expertise, together with the apps they work together with. Anticipating an enhanced expertise, they sit up for receiving info tailor-made to their wants and needs. With in-app notifications, you are able to do simply that. 

In-app notifications assist you to talk together with your customers and have interaction them with related, customized, and contextual details about your product. Customized HTML assist goes one step additional and ensures your in-app notifications align together with your model messaging type. Using these options in the correct method on the proper time may help you construct a loyal and ever-growing buyer base. Due to this fact, you can and ought to leverage in-app notifications to drive increased conversions!