Whether or not you’re a enterprise proprietor or a gross sales rep, you’re at all times pitching your providers, telling potential shoppers what you provide as succinctly as potential. Belief me, I’ve been there myself, making an attempt to sum up my copywriting enterprise in as few phrases as I can. That’s the place the enterprise one-pager has come to my rescue.
I’ve created displays about what I do and have a full web site devoted to my enterprise. However, when potential shoppers want solutions quick, I pull out a one-pager — my worth proposition boiled into one hard-hitting web page.
If your corporation is lacking this useful instrument, don’t fear. I’ve achieved the leg work to assist. You’ll be able to see eight of my favourite enterprise one-pagers. Then, I’ll focus on how one can make your personal step-by-step and share a template to make the method simple. Let’s get began. You’ll be able to boil your pitch down to 1 hard-hitting web page that grabs consideration and will get to the purpose.
What’s a one-pager?
A one-pager is a doc that summarizes a proposal, course of, idea, or coverage in round 250 phrases. Its function is to seize the reader’s curiosity and depart them wanting extra. It goals to compel the reader to take motion, akin to scheduling a name, visiting a web site, or signing a contract.
That being stated, one-pagers aren’t only for promoting. They can be instructional instruments. When sharing data, the crisp, partaking format grabs consideration and helps readers retain key data.
The Anatomy of a One-Pager
Your one-pager ought to be tailor-made to your particular objectives. For instance, my one-pager focuses on my writing providers and a crash course into neuromarketing, a area I concentrate on. That may be wildly completely different than the one-pager for a SaaS firm or a marriage cake bakery.
Regardless, regardless of the enterprise, there are seven important parts that have to be in every one pager. I’ll share every of those parts beneath.
- Firm emblem. Embrace your organization emblem prominently on the web page. This small picture reinforces your model and ensures readers know who’s behind the provide.
- About. Present a short elevator pitch that covers who you might be, what makes you distinctive, and why readers ought to care. This part ought to pique their curiosity in the principle content material on the sheet.
- Downside assertion. Open with the issue you‘re fixing. For gross sales one-pagers, communicate on to your buyer’s ache factors. Should you‘re courting buyers, describe the area of interest you’re filling. For an inner one-pager, present a high-level roadmap of what is to return.
- Options and advantages. This part is the place you spotlight your distinctive worth proposition. Clearly define the important thing options and advantages of your product, enterprise, or idea. Maintain it quick. Deal with essentially the most important factors.
- Social proof. Use social proof to again up your claims with proof. Embrace shopper testimonials, trade stats, or awards to strengthen your credibility and construct belief.
- Name to motion. Embrace a transparent name to motion that leaves little question about what the reader ought to do subsequent, akin to calling, visiting your web site, or taking the subsequent step within the course of.
- Contact data. Present clear, clear contact data (web site, e mail, telephone, social media) on the backside of your one-pager to make sure leads can simply get in contact with you.
Whereas all of this data is important in your one-pager, the way you design the sheet will range wildly. Should you work in a buttoned-up, formal trade, it’s possible you’ll go for texts and clear graphs solely. In case your readers are busy, an infographic could also be a extra skimmable technique to share data.
Obtain our one-pager enterprise template now to speak your imaginative and prescient clearly and successfully.
Make a One-Pager for Your Enterprise [+Template]
Now that we all know what goes right into a one-pager, I’ll share the method of creating one step-by-step. We’ll additionally work by the method utilizing a one-pager template from HubSpot.
In my instance, I’ll make a one-pager for a fictional puzzle subscription firm — Puzzle Me This. I’ll share the worth proposition for this enterprise all on one web page as a technique to appeal to potential patrons.
1. Checklist out the fundamentals.
We mentioned seven parts you want in your one-pager above. You’ll additionally have to condense your mission into quick headlines, your worth proposition into a short overview, and your drawback assertion into a couple of sentences.
Earlier than I begin placing my one-pager collectively, I like to take a seat down and listing all of it out. That entails gathering my belongings (like my emblem) right into a folder and writing out the textual content I need to embody in an unformatted Google Doc.
Let’s check out HubSpot’s template. We’ll want to collect the next:
- A emblem.
- An about part.
- A mission assertion and overview.
- Details about services or products.
- Contact data.
- Details about the issue, answer, and market.
- Extra concerning the product’s aggressive edge and technique.
- Two photographs.
- A QR code that results in our web site.
For my pattern puzzle enterprise, I gathered all the data into one folder. That concerned creating an unformatted Pages doc with all of my textual content. Having all the items compiled cleanly will make formatting my doc simpler.
2. Think about your worth proposition and look forward.
Your one-pager might want to present what makes your providing distinctive and the way it stands out. You’ll want to obviously define the issue you are fixing and preview how your answer addresses it.
Chances are you’ll even Outline your target market and communicate on to their wants and ache factors.
From there, I like to recommend trying forward. That is very true in case you’re pitching your corporation to buyers. They’ll get a way of what they will anticipate from you sooner or later.
Let’s circle again to Puzzle Me This. There are a couple of completely different subscription bins available on the market. Nevertheless, my enterprise focuses on selecting the right puzzle for the individual so that they don’t have to decide on one themselves. Past that, I need to accomplice with unbiased artists, so I made positive to spotlight that in my one-pager.
3. Get designing.
Now that you’ve all the items prepared, it’s time to start out designing. The way you lay out your one-pager will rely in your trade and the entry that it’s important to graphic design expertise. In case you have a designer on workers, it’s possible you’ll ask them to create a customized format in your behalf.
Nevertheless, templates like this one from HubSpot make the method simple for everybody. I used the template for the Puzzle Me This instance. I used to be in a position to get all the things stuffed out in minutes. The longest a part of the method was crafting the right textual content.
One-Pager Examples
One-pagers may be useful for all sorts of companies, so that they range broadly in how they give the impression of being and are offered. Having a look at well-designed one-pagers might help you get impressed once you create your personal. So, let’s dive in!
1. Enterprise One-Pager
Trying to create a one-pager with stats to again up your worth proposition? This template from Awware has you coated. Textual content-heavy sections that cowl the corporate’s missions, values, and progress may be discovered on the left aspect. Icons and all-caps make headings soar.
The precise aspect focuses on knowledge. Readers can see how the corporate performs at a look, giving the affect of the enterprise good visible leverage. I additionally like how the template makes use of a constant shade palette to keep away from muddle.
Professional tip: Incorporate storytelling, social proof, and worth to reveal why your corporation is a robust potential accomplice.
2. Product One-Pager
Product one-pagers concentrate on the specs of a selected providing. What makes them completely different than options, what are the core options, and what’s the worth level? A product one-pager ought to reply these questions.
The one-pager above showcases a console that’s coming quickly. I like that this instance has a timeline of when the product is predicted to hit the market. Past that, the console’s options are condensed into easy-to-skim bullet factors.
Professional tip: Font measurement might help you navigate your reader’s consideration. Put a very powerful data, like pricing and launch date, in bigger font.
3. Advertising One-pager
Advertising one-pagers are inner paperwork that align groups. They’re snapshots of vital parts like logos, model colours, fonts, voice, objectives, and buyer personas. In case you are launching a brand new marketing campaign, a one-pager ensures messaging, visuals, and tone stay constant along with your model.
The one-pager above focuses on a video advertising marketing campaign. The sheet specifies what the venture is for, its goal, after which the branding parts that might be used within the video. As a marketer, this sheet would make it simple for me to know what the workforce desires and the best way to make it.
What I like: In case you have a selected imaginative and prescient, make the content material of your one-pager particular as properly. This web page lists out the filters, changes, and hex code of the colour palette.
4. One-Pager Pitch
One-pager pitches are useful for venture managers with new initiatives and consultants competing for contracts. Use this doc to seize the eye of your viewers and pique their curiosity. A well-crafted one-page pitch doc can enhance your probabilities of touchdown that coveted shopper.
The one-pager above pitches a advertising consultancy. I like how this web page retains the worth proposition easy. There’s a fast blurb about what the group can do, then photographs of the individuals on the workforce. This helps create a private contact.
Past that, I like how the workforce lists out suggestions for a profitable partnership. This stage of transparency creates a way of trustworthiness.
Professional tip: Do you’ve got spectacular statistics? Characteristic them in your one-pager.
5. Startup One-Pager
For startups, a one-pager is your final elevator pitch. Whether or not you’re search funding, networking, or model promotion, this doc showcases your scrappiness. Startup one-pagers cowl the necessities: a compelling pitch, workforce experience, market insights, and a transparent name to motion.
The one pager above compiles all the data an investor may want at a look. The corporate’s worth proposition and mission assertion are boiled down into headings. In a couple of temporary paragraphs, you’ll be able to perceive the place the startup is at in its growth and what’s coming subsequent.
Professional tip: Embrace further punches like media consideration or social proof to validate your thought and particulars about your funding stage.
6. Gross sales Rep One-Pager
Some gross sales one-pagers are made for reps to assist them extra successfully talk with prospects. The above one-pager lays out the completely different prices of every insurance coverage plan. It additionally coaches reps on the best way to work with various kinds of clients.
Professional tip: Spotlight your distinctive worth proposition on this compact but impactful piece, positioning your providing as the answer they have been searching for.
7. Gross sales One-Pager
A gross sales one-pager summarizes the important thing facets of your organization, product, or service in a single, temporary doc. It goals to have interaction potential clients by clearly demonstrating how one can handle their challenges and inspiring them to take the subsequent step within the gross sales course of.
I like how the put up above showcases the goal marketplace for the information company’s providers. This quick buyer persona makes it clear who would profit from this providing.
Professional tip: Should you’re trying to summarize all that you just provide rapidly, embody a conclusion part in your one-pager.
8. Occasion One-Pager
A compelling occasion one-pager may be a useful instrument for capturing the eye of your target market and guaranteeing a profitable turnout, whether or not you are internet hosting a convention, seminar, or company gathering.
This one-pager particularly focuses on sponsors, so all parts of the sheet communicate on to that viewers. Your occasion will seemingly want a number of forms of one-pagers for every viewers you hope to achieve.
Professional tip: Your one-pager ought to transcend the fundamentals. Whether or not it is a lineup of famend audio system, unique networking alternatives, or cutting-edge trade insights, the one-pager ought to entice readers.
Ideas for Creating Efficient One-Pagers
Stuffing data on one web page doesn’t assure success. Beneath, I’ll share some pearls of knowledge I’ve gathered from making one-pagers previously.
Be concise and audience-focused.
A one-pager should strike a stability between affect and readability. Brevity is vital. This asset ought to be concise. Tailor your language and content material to your particular viewers. Keep away from company jargon when addressing clients, however prioritize numbers and knowledge when pitching to buyers.
Elevate your one-pager with strategic formatting.
Take note of formatting parts that make your one-pager simple to learn. Embrace white house to create a visually interesting format that avoids muddle and permits your content material to shine. I additionally advocate crafting a compelling headline that captures your reader’s consideration and communicates the core worth of your providing.
Inform a cohesive story.
Like all good narrative, your one-pager ought to have a definite starting, center, and finish. Every element ought to seamlessly join, guiding your reader by a transparent and fascinating story. The cohesive move retains your viewers and reinforces your primary level.
Think about how your one-pager might be distributed.
Adhere to the “one” in one-pager. Keep on with a single aspect of a typical 8.5 x 11″ web page. Utilizing this format ensures simple bodily and digital distribution.
Talking of distribution, assume creatively. Whereas one-pagers make glorious handouts, discover sharing the content material in your web site, social media channels, and even as an e mail publication, guaranteeing your viewers receives it by their most popular channels.
Enhance Your Enterprise With a One Pager
We dwell in a fast-paced enterprise world, so grabbing your viewers’s consideration and getting your message throughout is essential. One-pagers are nice for showcasing your corporation, product, or occasion in a concise, partaking manner.
Use our one-page enterprise template to get forward. With this template, you’ll create an expert and persuasive one-pager very quickly.
