By Kaleigh Moore September 3, 2024
I can’t consider something to write down.
Sound acquainted? After all it does. It’s one of many prime causes our prospects give us for letting their e mail advertising flatline. They simply run out of concepts or matters to write down about.
Even professional writers provide you with main e mail block. Ann Handley, co-founder of Advertising and marketing Profs and the favored e book “Everyone Writes,” solely despatched two emails to her subscribers in 2017. (In actual fact, the shortage of communication was her catalyst behind revamping her complete publication technique.)
However when your emails stall, you possibly can’t make connections along with your subscribers. You possibly can’t promote. You possibly can’t collect suggestions out of your viewers. You’re leaving cash on the desk!
By no means waste time making an attempt to think about a subject when you have to be writing. Listed below are 8 brainstorming methods that may assist you to create a listing of matters for future emails.
Fast Notes on Brainstorming
First issues first: Let’s go over just a few fast notes re: brainstorming.
Arising with concepts in your content material is severe, however don’t get too caught up on producing the proper concept immediately. In case you’re too essential, you received’t get something written down. You by no means know what a random phrase now may make you consider later. Maintain a optimistic mindset and be open to any and all concepts.
Don’t fear an excessive amount of about following the principles. Brainstorming is all about creativity and discovering no matter technique works greatest for you. Whereas one individual would possibly do properly with a structured brainstorming course of, one other would possibly thrive with a unfastened, free-flowing concept session.
The essential factor to recollect about brainstorming concepts in your e mail campaigns is that you simply’ll need to keep open-minded all through your course of . . . no matter what that appears like.
Subsequent, let’s begin just a few particular brainstorming methods you possibly can attempt with a purpose to get the concepts flowing.
Brainstorming Strategies for Stellar E mail Concepts
Earlier than we leap in, let’s discuss AI (I do know, I do know). Copywriter extraordinaire Eddie Shleyner stated, “AI could finally change some writing. But it surely can not change writers, individuals, every little thing we all know and really feel and emote.”
I agree.
I don’t assume AI will change the human contact any time quickly, but it surely can be a brilliant invaluable unblocker. Our AI Writing Assistant, constructed immediately into the AWeber message editor, is usually a nice brainstorming useful resource whenever you’re caught on what to write down about, a brand new phrase to explain one thing, or find out how to hit the tone you’re searching for.
Test it out and maintain it in your brainstorming arsenal so you will get again to what you like sooner.
Okay, on to the methods.
Brainstorming Method #1: Phrase Affiliation
Begin with one or two phrases associated to a broad matter, and write down something they make you consider. Let your inside editor relaxation for a bit and simply jot down no matter concepts and phrases come to thoughts. In case you need assistance, attempt a software like Visuwords to get the method going.
Don’t overthink issues or fear about explaining how the phrases are associated (not less than proper now.) As a substitute, let the concepts circulate and see what attention-grabbing ideas naturally come up.
Picture supply: Search Engine Land
Brainstorming Method #2: Thoughts Mapping
It is a comparable idea to the phrase affiliation approach. Begin with a phrase within the center and draw traces outward to the concepts that phrase sparks. Mapping helps you visually course of your concepts and resolve which of them are the strongest.
Picture supply: CoSchedule
Brainstorming Method #3: The Medici Impact
If we will work out how issues are related, generally we will borrow options or concepts from one other subject to unravel our personal issues. Search for parallels across the points you’re dealing with in numerous areas — like your private life or at work.
For instance: Did you lately overcome a problem at work that taught you a lesson or supplied some new perspective on a difficulty? How will you share that have as a narrative which will assist your viewers with their greatest ache level? You may need come to an answer that may make for an excellent e mail marketing campaign.
Brainstorming Method #4: Blind Writing
Simply. Don’t. Cease.
You don’t want a plan of assault or a top level view for this — simply put phrases on a clean web page, it doesn’t matter what they’re. You by no means know what’s going to spark an concept, and writing something is step one to writing one thing good.
Set a timer and problem your self to maintain writing for nonetheless lengthy you need. You might be stunned how a lot you will get down on paper in a brief window of time.
Brainstorming Method #5: Challenger
Make a listing of your assumptions (about your prospects, your content material, your format, and so forth.) after which problem them one after the other. You would possibly assume you already know one of the best ways to do one thing, however we don’t make progress by by no means questioning issues.
That is additionally why cut up testing emails is so essential. You might assume one topic line will carry out higher over one other, however with out testing, you by no means really know.
Associated: FREE Course: Study The way to Write Higher Emails
Brainstorming Method #6: SWOT Evaluation
Create a desk to evaluate the strengths, weaknesses, alternatives, and threats (SWOT) to your present strategy to e mail content material. This helps you see your course of in a extra analytic means and logically resolve if there’s a simpler approach to write, share, and educate.
As you full your SWOT evaluation, you’ll want to see what your predominant rivals are doing and make notes on how chances are you’ll (or could not) be measuring up along with your present strategy.
Picture supply: Wordstream
Brainstorming Method #7: Flip to Your Readers
Conversations along with your subscribers can result in a treasure trove of e mail concepts. Ask your subscribers questions and attempt to discover out as a lot details about them as attainable. What do they really need or want from you? What are their greatest obstacles, objectives, or predominant ache factors?
Your subscribers’ suggestions will probably be immensely invaluable to your small business. You should utilize it to write down your subsequent e mail, and different varieties of content material like weblog posts, movies, and social media posts. It’s also possible to take it a step additional through the use of the suggestions to appropriately place your product, encourage loyalty, and/or develop all-new merchandise.
Brainstorming Method #8: Begin with the Topic Line
Set a timer for five minutes. Then, provide you with a listing of topic line concepts that you’d completely open in the event that they hit your inbox.
Ask your self questions like:
- What’s the important thing level on this e mail {that a} subscriber could be wanting to know extra about?
- Did I write about one thing within the e mail that may shock the reader?
- What do readers have to know proper now?
The topic traces you write could even spark some all-new content material concepts.
Associated: Your Information to Writing the World’s Finest E mail Topic Traces
Good E mail Concepts, Time After Time
Constantly sending emails is a superb approach to maintain subscribers engaged, however attempt to not neglect that nobody desires to open an e mail that doesn’t even have any new or helpful data. Having a continuing provide of contemporary e mail concepts retains you from getting marked as spam and despatched to the junk mailbox, by no means to be opened once more.
Frequently, brainstorm new matters via these totally different approaches and maintain a swipe file of your greatest and brightest concepts. You’ll by no means hit a bottleneck in concepts for e mail campaigns once more.
Prepared to start out sending killer emails to your checklist? Then join AWeber Free right now!
