The perfect gross sales efforts are typically knowledgeable by traits throughout the broader gross sales panorama. That is why staying on prime of key gross sales statistics is so essential for salespeople seeking to prospect successfully, analysis incisively, conduct well-received outreach, and stay as productive as doable.
To assist gross sales professionals get there, we have compiled an inventory of information and figures at the moment shaping the follow in 2022 — together with info pulled from HubSpot’s latest survey of over 1,000 international gross sales reps, managers, and leaders.
Let’s dive in.
Gross sales Prospecting Statistics
Gross sales Observe-Up Statistics
Gross sales Productiveness Statistics
Referral Gross sales Statistics
Gross sales Profession Statistics
Gross sales Know-how Statistics
Distant Gross sales Statistics
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Gross sales Statistics [2022]
Gross sales Prospecting Statistics
1. High sellers spend an common of 6 hours each week researching their prospects. (Crunchbase)
2. Want and finances are the two largest components in whether or not a prospect connects with a rep. (RAIN Group)
Gross sales Observe-Up Statistics
3. 64% of gross sales professionals who cross-sell say e-mail follow-up is the simplest cross-selling technique (HubSpot)
4. 60% of consumers say no 4 occasions earlier than saying sure. (Invesp)
5.48% of salespeople by no means even make a single observe up try. (Invesp)
6.80% of gross sales require 5 follow-up calls whereas. (Invesp)
7. 44% of salespeople surrender after one follow-up name. (Invesp)
Gross sales E-mail Statistics
8. Personalizing e-mail topic strains results in a 22% improve in open price. (Outreach.io)
9. 33% of individuals open emails based mostly on the topic line alone. (SuperOffice)
10. E-mail is sort of 40 occasions higher at buying new clients than Fb and Twitter. (The Brevet Group)
11.<43% of gross sales professionals say e-mail is the simplest channel for promoting (HubSpot)
Gross sales Name Statistics
12. 69% of patrons have accepted chilly calls from new suppliers. (Crunchbase)
13.57% of C-level patrons favor to be contacted by way of telephone. (Crunchbase)
14. Organizations that don’t chilly name skilled 42% much less progress than those that used the tactic. (Crunchbase)
15. On common, it takes eight chilly names to achieve a prospect. (Crunchbase)
16. When you’re speaking to the decision-maker, six is the best quantity of calls to win a sale. (Crunchbase)
17. The perfect time of the workday to make gross sales calls to prospects is between 4:00 to five:00 pm. (Callhippo)
18. The perfect day to name your prospects is Wednesday. (Callhippo)
19. The second greatest time to name prospects is between 11:00 AM -12:00 PM. (Callhippo)
20. The perfect time to make gross sales calls is inside an hour of receiving their preliminary inquiry. (Callhippo)
21. The worst occasions to name prospects are Mondays and the second half of Fridays. (Callhippo)
Social Promoting Statistics
22. 56% of gross sales professionals use social media to search out new prospects. (HubSpot)
23. 67% of gross sales professionals who use social media to search out new prospects say Fb is likely one of the only platforms. (HubSpot)
24. 63% of gross sales professionals who use social media to search out new prospects say LinkedIn is likely one of the only platforms. (HubSpot)
25. 62% of gross sales professionals who use social media to search out new prospects say Instagram is likely one of the only platforms. (HubSpot)
26. 51% of gross sales professionals who use social media to search out new prospects say YouTube is likely one of the only platforms. (HubSpot)
27. 48% of gross sales professionals who use social media to search out new prospects say TikTok is likely one of the only platforms. (HubSpot)
28. 39% of gross sales professionals who use social media to search out new prospects say Reddit is likely one of the only platforms. (HubSpot)
29. 55% of gross sales professionals use social media to analysis prospects and their companies. (HubSpot)
30. 74% of gross sales professionals who use social media to analysis prospects and their companies say LinkedIn is likely one of the only platforms. (HubSpot)
31. 66% of gross sales professionals who use social media to analysis prospects and their companies say Fb is likely one of the only platforms. (HubSpot)
32. 60% of gross sales professionals who use social media to analysis prospects and their companies say Instagram is likely one of the only platforms. (HubSpot)
33. 45% of gross sales professionals who use social media to analysis prospects and their companies say Twitter is likely one of the only platforms. (HubSpot)
34. 45% of gross sales professionals who use social media to analysis prospects and their companies say Reddit is likely one of the only platforms. (HubSpot)
35. 45% of gross sales professionals who use social media to analysis prospects and their companies say YouTube is likely one of the only platforms. (HubSpot)
Gross sales Productiveness Statistics
36. 47% of gross sales leaders observe CRM utilization as a productiveness metric. (HubSpot)
37. 41% of gross sales leaders observe calls made as a productiveness metric. (HubSpot)
38. 37% of gross sales leaders observe emails despatched as a productiveness metric. (HubSpot)
39. 36% of gross sales leaders observe conversations as a productiveness metric. (HubSpot)
40. 35% of gross sales leaders observe use of gross sales instruments as a productiveness metric. (HubSpot)
41. 33% of gross sales leaders observe proposals despatched as a productiveness metric. (HubSpot)
42. 31% of gross sales leaders observe variety of follow-ups from high-quality leads as a productiveness metric. (HubSpot)
43. 30% of gross sales leaders observe scheduled conferences as a productiveness metric. (HubSpot)
44. 54% of gross sales leaders say calls made is likely one of the most vital productiveness metrics to trace. (HubSpot)
45. 54% of gross sales leaders say variety of follow-ups from top quality leads is likely one of the most vital productiveness metrics to trace. (HubSpot)
46. 54% of gross sales leaders say CRM utilization is likely one of the most vital productiveness metrics to trace. (HubSpot)
47. 54% of gross sales leaders say proposals despatched is likely one of the most vital productiveness metrics to trace. (HubSpot)
48. 52% of gross sales leaders say conversations is likely one of the most vital productiveness metrics to trace. (HubSpot)
49. 50% of gross sales leaders say demos or gross sales displays is likely one of the most vital productiveness metrics to trace. (HubSpot)
50. 48% of gross sales leaders say social media interactions is likely one of the most vital productiveness metrics to trace. (HubSpot)
51. 47% of gross sales leaders say use of gross sales instruments is likely one of the most vital productiveness metrics to trace. (HubSpot)
52. 47% of gross sales leaders say emails despatched is likely one of the most vital productiveness metrics to trace. (HubSpot)
Referral Gross sales Statistics
53. 56% of gross sales professionals get leads from current buyer referrals. (HubSpot)
54. 66.5% of gross sales professionals say leads generated from buyer referrals are the very best high quality leads they work work. (HubSpot)
Gross sales Profession Statistics
55. The median OTE for an SDR is $76,000. (Bridge Group, Inc.)
56. The median OTE for an SDR Supervisor is $128,000. (Bridge Group, Inc.)
57. The median OTE for a B2B AE is $132,000. (Bridge Group, Inc.)
58. The median OTE for an AE Supervisor is $156,000. (Bridge Group, Inc.)
59. The median OTE for a Director of Gross sales Growth is $177,000. (Bridge Group, Inc.)
60. The median OTE for a Director AE is $218,000. (Bridge Group, Inc.)
Inside Gross sales Stats
61. Simply 33% of inside sales-rep time is spent actively promoting. (CSO Insights)
62. The typical outdoors gross sales name will price $308. In the meantime, the common inside gross sales name prices $50. (Pointclear)
Gross sales Know-how Stats
63. 22% of gross sales leaders say leveraging their CRM to its fullest potential is one among their prime objectives in 2022. (HubSpot)
64. 32% of gross sales professionals who leverage a CRM recognized “serving to you retain observe of your leads” as being one among a CRM’s largest advantages. (HubSpot)
65. 25% of gross sales professionals who leverage a CRM recognized “appearing as an organized, centralized database” as being one among a CRM’s largest advantages. (HubSpot)
66. 24% of gross sales professionals who leverage a CRM recognized “bettering buyer retention” as being one among a CRM’s largest advantages. (HubSpot)
67. 22% of gross sales professionals who leverage a CRM recognized “providing detailed analytics and stories” as being one among a CRM’s largest advantages. (HubSpot)
68. 22% of gross sales professionals who leverage a CRM recognized “appearing as an organized, centralized database” as being one among a CRM’s largest advantages. (HubSpot)
69. 22% of gross sales professionals who leverage a CRM recognized “serving to you perceive your clients and their wants ” as being one among a CRM’s largest advantages. (HubSpot)
70. 20% of gross sales professionals who leverage a CRM recognized “streamlining to gross sales cycle” as being one among a CRM’s largest advantages. (HubSpot)
71. 19% of gross sales professionals who leverage a CRM recognized “serving to you determine precious alternatives” as being one among a CRM’s largest advantages. (HubSpot)
72. 19% of gross sales professionals who leverage a CRM recognized “serving to you intend and prioritize your schedule” as being one among a CRM’s largest advantages. (HubSpot)
73. 18% of gross sales professionals who leverage a CRM recognized “growing your productiveness/reduces time spent on administrative duties ” as being one among a CRM’s largest advantages. (HubSpot)
Distant Gross sales Stats
74. 50% of gross sales leaders say reps will observe a hybrid gross sales mannequin this 12 months. (HubSpot)
75. 32% of gross sales leaders say reps will observe an in-person gross sales mannequin this 12 months. (HubSpot)
76. 17% of gross sales leaders say reps will observe a completely distant gross sales mannequin this 12 months. (HubSpot)
77. 44% of gross sales professionals who promote remotely say telephone calls are the simplest channel for distant promoting. (HubSpot)
78. 21% of gross sales professionals who promote remotely say emails are the simplest channel for distant promoting. (HubSpot)
79. 18% of gross sales professionals who promote remotely say video chat is the simplest channel for distant promoting. (HubSpot)
80. 43% of distant or hybrid salespeople say, “Promoting remotely has no impression on my capacity to promote.” (HubSpot)
81. 36% of distant or hybrid salespeople say, “Promoting remotely has made it simpler to promote.” (HubSpot)
82. 21% of distant or hybrid salespeople say, “Promoting remotely has made it more durable to promote.” (HubSpot)
83. 46% of gross sales professionals who promote each remotely and in-person say, “Promoting remotely is much less efficient.” (HubSpot)
84. 23% of gross sales professionals who promote each remotely and in-person say, “Promoting remotely is simpler.” (HubSpot)
85. 31% of gross sales professionals who promote each remotely and in-person say, “Promoting remotely and in-person are about the identical.” (HubSpot)
This listing clearly does not cowl each issue impacting the gross sales panorama in 2022. Nonetheless, each level right here represents a key development that may allow you to higher perceive the sources you may leverage, extra successfully interact along with your prospects, and finally see the onerous outcomes you are after.
Editor’s word: This publish was initially revealed in October 2015 and has been up to date for comprehensiveness.
