As soon as deemed a platform purely for kids desirous to have enjoyable sharing goofy dance movies, TikTok is now being utilized by many professionals as a strong lead generator. It’s time that realtors open up and discover the potential that TikTok for actual property can have for his or her enterprise.
With over a billion month-to-month energetic customers, professionals from all kinds of industries have begun leveraging the app to additional their enterprise attain, and this contains the true property sector.
So simply how can an actual property agent leverage TikTok and save a major quantity on actual property advertising methods? Listed here are the steps you’ll be able to take as an actual property agent to maximise the alternatives offered by way of this video-app phenomenon.
New to TikTok?
In case you are fully new to TikTok, you’ll must arrange an account with the app. It is a fast and simple course of, and like many downloadable apps, you’ll be able to register for an account by utilizing your electronic mail handle, telephone quantity, or through your Fb or Google profile.
Selecting a Username
As with all further platform you add to your corporation, model continuity is a should. You need your supposed viewers to have the ability to discover you simply, and for newcomers to your model to grasp what you do at first look. Subsequently it’s ultimate in the event you can embrace the time period ‘realtor’ or ‘actual property’ in your title and presumably the realm you serve, too.
The benefit of selecting a TikTok username is that, not like another websites and apps, TikTok makes it simple so that you can change your username at a later stage.
As you arrange your profile, make sure to embrace a hyperlink to your web site touchdown web page, or different social media channel in the event you want. TikTok permits customers to put one hyperlink on their profile web page, which followers can straight click on on to be taken to the linked website. You can additionally arrange a linked touchdown web page that’s particular to TikTok to achieve simpler insights as to what number of leads the platform is producing for you.
How Does TikTok Work?
In case you are new to the app, it’s greatest to spend a while familiarizing your self with it earlier than you try to put up something. Like many social media-style platforms, TikTok exhibits you a feed of posts by the accounts you at the moment comply with, in addition to some prompt content material primarily based in your pursuits.
The ‘Following’ web page is the one displaying content material from the individuals you’re following, whereas the ‘For You’ web page is a feed of content material recommendations primarily based in your preferences. Many TikTok customers spend a great deal of time on the ‘For You’ part, because it offers them quick access to a spread of recent supplies, companies, and creators that they could not in any other case have discovered. The way in which by which TikTok introduces its customers to others permits professionals like actual property brokers to seize the eye of recent potential leads and construct a following comparatively rapidly.
Leveraging TikTok’s Algorithms
One of many causes that TikTok is such a phenomenon and as helpful to actual property brokers as it’s, is because of its ‘For You’ web page’s algorithm-driven, quick-fire feed of video content material.
The content material that seems on a TikTok person’s For You feed is curated utilizing algorithms related to their location, pursuits, search historical past, and the best way they work together with on-line advertisers. As a result of these metrics decide what content material TikTok feeds to its customers, new customers can create content material that has the potential to succeed in a large viewers and even go viral with no need to pay for promotion or have a big following in place. Leveraging these alternatives can save a major quantity of actual property advertising price range.
Additional Studying: 5 Causes Why TikTok Advertising Is The Hottest Social Media Development For Companies At this time
9 Suggestions for Actual Property Brokers to Get Began on TikTok
Of all the actual property advertising methods that exist, TikTok is the most recent and doubtlessly probably the most highly effective. Listed here are our 9 suggestions that will help you crush it and achieve huge publicity for you – and your listings!
1. Contemplate Niching Down
TikTok’s algorithms and trending patterns make it the right platform to determine a distinct segment inside the true property business. You can select to give attention to particular kinds of shoppers, resembling For Sale By Proprietor (FSBO) listings. In the event you decide to maintain your focused client-base broad, you’ll be able to nonetheless create niched content material resembling for property flippers, or first-time consumers.
It’s possible you’ll discover that you simply organically begin to entice a selected demographic or shopper sort, and this might lead you in a niched route. It might definitely be indication of what class of potential shopper you’re more than likely to proceed attracting on the platform. From there, you’ll be able to give attention to maximizing that chance additional.
2. Repurpose Content material You’ve Already Made
Relating to making the leap and creating your personal content material, place to start out is to think about what content material you have already got that may very well be repurposed.
Presuming that you simply already make video content material in your property listings and add them to different websites resembling Zillow, Redfin, and even Fb Market for leases, you have already got materials that you possibly can edit to swimsuit TikTok. You can additionally repurpose present content material from different platforms resembling Instagram or YouTube – any content material you could edit to make a terrific TikTok video can and must be leveraged – half the work is already executed, and this may be an effective way to get began.
Usually, property showcase movies are longer than the utmost 3 minutes TikTok restrict. Nonetheless, by modifying totally different sections down, you’ll be able to create a number of TikTok movies that give your viewers bite-size tasters of your property listings.
There are a selection of the way you could make your content material considerably extra partaking. For instance, you possibly can use easy transition modifying to separate your movies and invite your viewers to maintain scrolling for the total image, or you possibly can velocity parts of your video as much as create jam-packed content material. Try the success that TikTok’er @heider_realestate is having fun with, due to her sped-up property movies edited with vibrant music. It’s additionally common to make use of trending audios on TikTok to make content material extra entertaining.
In line with a survey performed by video-makers, Biteable, actual property listings that incorporate video content material obtain as a lot as 403% extra inquiries than these that don’t. Let’s face it, in our extremely digitized world, video content material is important for the expansion of any enterprise that sells a visible product.
Whereas TikTok does enable movies of as much as 3 minutes to be uploaded, it’s value noting that TikTok content material that’s 15 seconds or much less achieves a mean watch time of 90% or extra. So, wherever you’ll be able to, preserve your content material snappy.
Additional Studying: Repurposing Content material: 15 Particular and Fashionable Strategies
3. Get Inventive
Whereas repurposing any present video content material you might have is an effective way to get the ball rolling, it’s notably vital that your content material on TikTok be extremely partaking to maximise your probabilities of rising an viewers. TikTok content material is famend for being enjoyable, mild, snappy, and interesting – brief bursts of video that rapidly get to the purpose and ship data or messages in an entertaining manner.
You may and may take the time to achieve inspiration from at the moment trending content material within the discipline of actual property, though it’s essential that you simply stay as distinctive as doable, notably in your supply. For instance, many actual property brokers combine up their property itemizing movies with content material that focuses on different facets of the business – be it curb attraction, decluttering suggestions, the best way to negotiate a sale, and so forth.
4. It’s OK to be Digicam Shy
In case you are just a little digital camera shy or discover it tough to speak on digital camera, TikTok is the right platform to get round these points. On TikTok, quirky content material shouldn’t be solely the norm however is predicted and loved by its customers.
In the event you’re a pure on digital camera, nice – be at liberty to talk and carry out away. However, in the event you’re rather less assured, there are various methods to create partaking content material with out you being underneath the highlight. For instance, many realtors add content material that options the important thing messages in textual content blocks versus talking straight into the digital camera. Relying on the message, the background may function property photos or the agent doing a trending dance – on TikTok, just about something goes. You too can shoot a video of you pointing to textual content packing containers after which add them afterward once you edit the content material prepared for add. As quickly as you are taking the time to look at quite a lot of present content material, you will note how different it’s, and the concepts will begin to circulation.
5. Preserve it Actual
One of many distinctive issues about TikTok is that its customers count on and revel in authenticity over closely curated content material. Which means that you needn’t be a pure performer or speaker, and so on., to do extremely properly on the platform; you principally have to be keen to let unfastened and have enjoyable. That’s to not say that professionally curated content material bombs on TikTok, however it sometimes requires just a little inventive edge to be properly acquired.
Additional Studying: Instagram for Actual Property: A Full Information for Brokers to Construct Like, Know and Belief
6. Don’t Fear About Modifying
In case you are new or in any other case inexperienced in modifying video content material – otherwise you merely want to avoid wasting time – TikTok options in-app video modifying instruments and an accessible audio library to make modifying your content material fast and simple. Options resembling ‘sew’ and ‘duet’ are notably useful when modifying content material.
The ‘sew’ software permits you to clip and embrace scenes from one other TikTok person’s content material in your personal (whereas credit score to the unique creator is retained). The ‘Duet’ software allows customers to put up their video side-by-side with one other creator’s video, with each taking part in concurrently within the feed. This could be a useful gizmo for networking by way of enjoyable collaborations whereas creating partaking content material to drive extra leads.
7. Use TikTok Audios
Except you’ve been dwelling underneath a rock, you could have seemingly come throughout TikTok movies that includes customers miming to random audio clips. These audio clips may very well be something from film or TV scripts, tune lyrics, or just random sounds.
Some social media platforms, resembling Fb or Instagram, rely loads much less on audio as part of video content material, however on TikTok, it will be significant and anticipated. It’s doable to add silent content material to TikTok, however the platform has positioned itself as being powerfully pushed by audio, so it will sometimes appear odd.
As well as, as a result of the app is so audio-driven, many particular audios undergo a interval of trending. When an audio clip is trending, you’ll seemingly hear it a number of occasions from totally different customers in your feed. Many of those trending audios get hundreds of thousands – if not billions – of views on daily basis, very similar to a trending hashtag on Instagram.
8. Leverage TikTok Traits to Drive Your Content material
The TikTok tradition is one in all consistently evolving tendencies in audio, humor, type, dancing, and extra. Customers are regularly importing recent content material that includes no matter new pattern is, properly, trending!
Discovering a strategy to embrace no matter is trending into your actual property content material is a superb strategy to develop your viewers additional; you simply should get just a little inventive. Take this instance of distinguished actual property TikTok’er @texastattooedrealtoer. She humorously incorporates a trending audio to depict the response of a possible purchaser being requested to up their supply on a home.
Examples like this simply go to indicate that not each add must be a critical message concerning an inventory or different enterprise angle. The purpose of leveraging TikTok particularly, is to make use of the character of the platform to broaden the best way you attain and have interaction with potential shoppers.
Additional Studying: TikTok Influencer Advertising: The Fast Jumpstart Information
9. Publish Constantly
Within the massive scheme of issues, TikTok remains to be a comparatively new social media platform, and continues to develop quickly. That is largely on account of its distinctive algorithm-driven content material feed that provides everybody an equal likelihood of rising an enormous viewers and going viral.
As with all social media channel, it’s pivotal to your success on the platform that you simply put up frequently. The great thing about guaranteeing that your TikTok posts are constant is that the app does a variety of the be just right for you in the case of organically growing your attain.
Closing Ideas on TikTok for Actual Property Brokers
The distinctive qualities of TikTok make many professionals, resembling actual property brokers, hesitant to attempt it. Its quirky, mild, and enjoyable content material fame doesn’t instantly strike you as an apparent place to conduct critical enterprise. Nonetheless, there are numerous methods to create skilled content material in a fascinating manner that befits the positioning.
Actual property brokers are rapidly studying that there’s huge potential to be leveraged on a website that permits vital attain. It simply takes just a little creativeness to craft the appropriate content material. With over a billion month-to-month energetic customers and counting, it’s too massive of a chance to disregard.
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Hero Photograph by Mourizal Zativa on Unsplash
Creator Bio
Jennifer Seene is a contract journalist inquisitive about actual property tendencies, up and coming neighborhoods, house renovation & enchancment, and different subjects.
