Do you know that at Universum, whereas we’re well-known for our annual expertise survey, we now have additionally reached greater than 25 million distinctive expertise in 126 nations within the final 12 months by way of extremely focused social media campaigns for our shoppers headquartered within the EMEA area?
We do Recruitment Advertising and marketing based mostly on knowledge
That’s proper.
The above are Meta-owned platform (Fb and Instagram) numbers solely. In fact, we additionally run campaigns on LinkedIn, Snapchat, Reddit, Google Advertisements, and TikTok, to call however a number of. The important thing? Combining distinctive expertise attributes, thrilling content material, and particular concentrating on measures.
We’re sharing these numbers with you, as a result of our devoted workforce right here at Universum, has been working tirelessly at constructing, optimising, and reporting on shopper campaigns whereas bettering even additional in 2022 by reaching 10% extra expertise than in the identical interval final yr.
All whereas Meta has greater than 3 million lively advertisers (Earthweb Statistics, 2022), all preventing in your goal teams’ consideration!
We name this devoted workforce that’s in command of the sensible recruitment advertising campaigns, the Activation workforce.
They’re those crafting stunning employer manufacturers and bringing them to life, and advising 𝘍𝘰𝘳𝘵𝘶𝘯𝘦 500 firms about their subsequent moved on social media.
Whereas we can not wait to see what 2022 and the subsequent years have in retailer for us, we determined to current you a few of the workforce members.
Kerstin Tscherring, the World Supply Product Supervisor interviewed her closest working colleague.
Allow us to introduce you to one in every of our Activation EMEA Superstars, Valeriia Madudina 
Valeriia joined Universum as a Digital Advertising and marketing Specialist a few yr in the past and has since run a large number of profitable campaigns for our international shoppers, reaching tens of millions of expertise worldwide. She ensures she stays on observe with the newest social media tendencies, that are evolving at lightning pace. Kerstin sat down together with her to speak concerning the secret to her success.
Widespread recruitment advertising problem
All the firms – huge or small – we work with are distinctive. Have they got a standard problem relating to recruitment advertising?
Even if we work with shoppers in fully totally different niches, and it could appear that they’ve little or no in frequent, they’re all united by one aim: to draw the suitable expertise utilizing the suitable social media channels.
What makes an Employer Model stand out?
Tens of millions of individuals use social media every day for fully totally different functions: leisure, purchasing, chatting with pals, in search of a job, and so forth. You will need to perceive that the competitors for consideration is big, so use the right combination of advert channels, advert codecs, in addition to a direct message that will likely be clear to your viewers from the start.
What has been your largest studying to this point?
Working in digital advertising won’t ever bore you! To ship one of the best outcomes, we have to repeatedly monitor tendencies, work together with promoting platforms, check totally different creatives and techniques, analyse outcomes, research the psychological portrait of the target market, and far more – all this stuff give me numerous vitality!
Work apart – please inform us one thing that makes uniquely you.
I really like private growth and I all the time search new methods to enhance non-work-related abilities in my spare time. At present, I’m finding out Swedish.
We’d fortunately aid you uncover our Social Media Campaigning capabilities and would like to study extra about what you might be planning by way of Employer Branding Activation, this yr and past. We’re wanting ahead to additional enhance our recruitment advertising techniques in your firm’s want. Please get in contact!
Employer Model Communication
Do it’s essential enhance your Employer Branding content material?
Utilizing a data-driven strategy coupled with our distinctive expertise concentrating on technique, Universum assist employers develop and talk related and fascinating employer model content material.
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