If you happen to haven’t heard it already: TikTok is right here to remain. And whether or not you’re a enterprise, content material creator or particular person person, it’s essential to grasp the variations between a TikTok Enterprise vs. creator account. Are you aware which sort of TikTok account goes to be the very best on your model?
Each of those TikTok account sorts have completely different options and advantages—however which one will probably be greatest for you? We’ll tackle the professionals and cons of every account kind, then stroll you thru how to decide on which account kind it is best to use.
Let’s get began.
What’s a TikTok Enterprise Account?
A TikTok Enterprise Account is a public, skilled account that has entry to the app’s complete advertising suite of instruments. The sort of account is good for manufacturers and companies who need to make a splash on the platform and create a cohesive advertising technique.
Execs of a TikTok Enterprise Account
Entry to TikTok’s Enterprise Suite. One of many largest advantages of getting a Enterprise account is entry to TikTok’s Enterprise Suite. This consists of entry to:
- TikTok analytics concerning your profile, video, content material and LIVE movies.
- TikTok advertisements and promoted movies to assist get extra folks to find your movies, navigate to your web site and hopefully achieve extra followers.
- the Business Music Library of over 1 million commercially licensed songs and sounds. Manufacturers may create their very own TikTok developments and sounds by way of the instruments and assets obtainable.
- the Enterprise Inventive Hub to view trending movies and for tips about greatest practices on creating content material and technique.
Gaining access to all of those options is a good way to watch your efficiency and ensure your model will get in entrance of the suitable viewers.
Use of an ecommerce storefront. One other main perk—particularly for ecommerce manufacturers—is the power to create your personal TikTok retailer. Social procuring is the subsequent era of ecommerce, and with a TikTok retailer, you possibly can spotlight your whole merchandise proper on the app, making it extraordinarily straightforward for patrons to make a purchase order. Followers can browse your merchandise, then instantly take a look at by way of Shopify.
Means to connect with Sprout Social. Simplify how you’re employed throughout completely different platforms and apps by connecting all of your accounts by way of a social media administration device like Sprout Social. TikTok Enterprise Accounts may be linked to your Sprout account, making it straightforward to plan calendars, schedule content material and monitor efficiency alongside the remainder of your social media channels.
This makes social media administration even simpler, with the power to handle all social accounts in a single Sprout dashboard.
Cons of a TikTok Enterprise Account
Whereas having a Enterprise Account comes with numerous perks, each rose has its thorn.
Restricted library of sounds. As a result of manufacturers have extra authorized loopholes to leap by way of, TikTok supplies entry to royalty-free, industrial sound clips to enterprise accounts slightly than your entire audio library.
This may restrict the sound bytes your online business can use, nevertheless it additionally offers you the chance to work to be much more inventive together with your video content material. That is your silver lining! Plus, manufacturers can at all times create their very own sound bytes when making their very own rendition of an ongoing TikTok pattern.
Restricted duet or stitching choices. With this limitation on sound bytes, it means manufacturers are additionally restricted on which TikTok movies they’re in a position to sew or duet. Any video with non-commercial audio can’t be stitched or dueted by a model.
What’s a TikTok creator account?
A TikTok creator account can be thought-about a private account. Whereas TikTok used to have two forms of skilled accounts—Enterprise or creator—that had been separate from a private account, they transformed all creator accounts to a private account in August of 2021.
Influencers are nonetheless in a position to accomplice with manufacturers, change into verified and develop large followings, even with what’s thought-about a private account.
Execs of a TikTok creator account
Full entry to the audio library. That is in all probability the most important perk of getting a TikTok creator account. You’ll have full entry to well-liked songs, trending sound bytes and another audio clip obtainable within the app. Creators and influencers are in a position to make the most of any obtainable sound clip, in addition to create their very own.
Means to sew and duet. As well as, creator accounts can sew or duet any video, giving them the power to react to or add to tales of another creator or model video.
Potential to advertise movies. Creator accounts even have entry to the “Promote” possibility similar to manufacturers and Enterprise Accounts achieve this that they’ll lengthen the attain of a few of their movies—particularly sponsored ones.
Eligibility to affix the TikTok Creator Fund. Creator accounts can entry the TikTok Creator Fund as a technique to monetize their account and be incentivized for creating extra superior content material.
Equally, creator accounts can entry the TikTok Creator Subsequent Program, which permits TikTok customers to just accept financial suggestions from their high followers.
Cons of a TikTok creator account
No entry to analytics. TikTok creator accounts sadly don’t have entry to some enterprise instruments, like analytics or messaging. Private accounts can ship direct messages to mates or folks they comply with (and who comply with them again). This makes a private/creator account rather more tough when attempting to speak with followers or prospects.
Can not add web site to profile. TikTok Enterprise Accounts can instantly add an internet site hyperlink of their bios, whereas creator accounts must hit 1,000 followers earlier than they’re ready so as to add a hyperlink.
Native-only account administration. In contrast to the Enterprise Account, creator accounts can’t hook up with social media administration instruments like Sprout Social. Manufacturers ought to keep on with a Enterprise Account, even when they aren’t in a position to entry all sound bytes. That is particularly as a result of manufacturers might face litigation if they’re an precise enterprise and use unlicensed music.
Deciding between a TikTok Enterprise vs. creator account?
Earlier than you begin a brand new social media account on TikTok, it is best to have answered a number of questions, together with: is my target market on TikTok and can TikTok assist me attain my social media objectives?
As for which sort of TikTok account it is best to create, TikTok needs to be extraordinarily easy: companies go for a Enterprise Account and creators persist with a creator or private account.
Nevertheless, generally it’s not that straightforward. There are perks to every one, and no account kind can “have all of it.” Which one must you go for?
Contemplate all the execs and cons for every account kind to see which one is admittedly value it. For instance, as a enterprise, it’s a bummer to not have entry to the total sound library. However is it value it to be liable to litigation since you wish to use a trending sound?
When you’ve weighed all the advantages versus the restrictions, select your account kind and keep it up. Though TikTok enables you to swap forwards and backwards, it’s higher to simply keep on with the account kind you select for the extent of your time on the platform.
Get began with your personal TikTok account
Get began with your personal TikTok account, whether or not it’s a Enterprise Account vs. creator account—you’ll now know which account kind goes to be the most suitable choice for you and your online business.
To study much more about find out how to get probably the most out of TikTok, take a look at our full information to TikTok for enterprise.
