Google has deleted and 404ed the Wealthy media file finest practices. Google mentioned eliminated its “documentation about rich-media information, akin to Silverlight and Flash.” Why? That is the perfect half, Google wrote “seems it isn’t 2005 anymore.”
You possibly can in all probability briefly see the cached model of the web page over right here after which use the Wayback machine to look it up when that goes away. However here’s a copy and paste of the web page:
Wealthy media file finest practices
Google can index most varieties of pages and information. Listed below are just a few particulars about some particular wealthy media varieties:
Normal finest practices
Should you do plan to make use of wealthy media in your website, listed here are some suggestions that may assist stop issues.
- Attempt to use wealthy media solely the place it’s wanted. We suggest that you just use HTML for content material and navigation.
- Present textual content variations of pages. Should you use a non-HTML splash display screen on the house web page, be certain that to incorporate a daily HTML hyperlink on that entrance web page to a text-based web page the place a person (or Googlebot) can navigate all through your website with out the necessity for wealthy media.
Usually, serps are textual content primarily based. Because of this with a view to be crawled and listed, your content material must be in textual content format.
This doesn’t suggest you could’t embody wealthy media content material akin to Silverlight or movies in your website; it simply signifies that any content material you embed in these information also needs to be out there in textual content format or it won’t be accessible to all serps. The next examples deal with the commonest varieties of non-text content material, however the tips are related for every other varieties: present textual content equivalents for all non-text information. (Additionally observe that Flash is now not supported.)
This is not going to solely enhance Google’s potential to efficiently crawl and index your content material; it’ll additionally make your content material extra accessible. Many individuals, for instance customers with visible impairments, who use display screen readers, or have low bandwidth connections, can’t see pictures on internet pages, and offering textual content equivalents widens your viewers.
Video
See video finest practices.
IFrames
IFrames are generally used to show content material on internet pages. Content material displayed by way of iFrames might not be listed and out there to seem in Google’s search outcomes. We suggest that you just keep away from the usage of iFrames to show content material. Should you do embody iFrames, be certain that to offer further text-based hyperlinks to the content material they show, in order that Google can crawl and index this content material.
Flash
Flash is now not supported. We suggest utilizing a unique format, akin to HTML5.
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So that is now not related – do you miss Flash or Silverlight? 🙂
Discussion board dialogue at Twitter.
