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There’s little doubt that influencer advertising and marketing has achieved widespread recognition. However have the requirements and methodologies advanced together with the recognition of the observe?
To reply this query, we partnered with TopRank Advertising to survey 102 model leaders from main firms, together with American Categorical, Adobe, Amazon Net Providers, Microsoft, 3M, and extra. We then commissioned Brian Solis, Principal Analyst at Altimeter Group, to investigate the info and spotlight the present and future state of the observe. He refers to this idea as Affect 2.0, which pushes the observe of influencer advertising and marketing in direction of one thing extra significant. A number of the key insights embrace:
- 71% of entrepreneurs fee influencer advertising and marketing as a extremely strategic or strategic class
- 77% of these already utilizing influencer advertising and marketing expertise plan to spend extra subsequent 12 months
- 43% reported they’re nonetheless experimenting with influencer advertising and marketing
- 83% cited figuring out and constructing one-on-one relationships with with influencers as a prime precedence
To convey these insights to life, we’re internet hosting a stay webinar on Could 3, 2017 at 8 am PT/11 am ET.*
You’re invited to attend Navigating Affect 2.0: The Way forward for Influencer Advertising to see compelling–and surprising–insights from the examine, which embrace new requirements and strategies to unlock the true potential.
Our skilled talking panel will characteristic:
By attending Navigating Affect 2.0: The Way forward for Influencer Advertising you’ll acquire first-of-a-kind insights into:
- Navigating the trail from techniques to creating strategic influencer packages that garner c-suite consideration
- Overcoming the challenges stopping most manufacturers from reaching influencer advertising and marketing nirvana
- Aligning content material methods with Affect 2.0 insights to develop “always-on” relationship-driven packages that re-shape the client journey
- Integrating Affect 2.0 methods to unite disparate teams within the advertising and marketing group in ways in which complement gross sales, buyer satisfaction and retention
- Connecting the dots between influencers, customer-centricity, and digital transformation
- Making the case for influencer advertising and marketing as a strategic investment–not a value heart
*Though the stay webinar has come and gone, be certain to verify again right here for the chance to view the on-demand webinar recording. Within the meantime, take a look at the Affect 2.0 report to entry all the new influencer advertising and marketing insights featured within the webinar.
