Juice Plus+ introduced its largest rebrand because the firm’s launch in 1993 and a renewed ambition to develop into the primary plant-based vitamin model within the direct promoting business. This new model identification is designed to draw a youthful, extra various viewers with a bolder tone in its emblem, pictures and fonts, and options packaging that could possibly be deemed “counter-worthy.”
The corporate is embracing “nature’s colours” in its new visible identification, with a brighter shade palette that pulls inspiration from the fruits, veggies and berries which might be vital elements within the merchandise. New Juice Plus+ advertising supplies will even function a extra fashionable tone of voice that aligns properly with the corporate’s relaunch of its social media accounts.
“The aggressive setting has modified so it’s time to reintroduce Juice Plus+ to the world,” mentioned Sasha Laman, Vice President of World Advertising at Juice Plus+. “We would like individuals to know we’re right here and in reality, we’ve been right here, innovating, for nearly 30 years. We’ve at all times taken benefit of the most recent developments in plant-based vitamin and search for methods to convey our merchandise as near nature as doable. We would like a model that’s stunning sufficient to earn a spot in your kitchen or rest room. It’s not only a new emblem, it’s a whole refresh of our visible identification. We’re so excited to encourage wholesome dwelling all over the world with the brand new Juice Plus+ model.”
