Situation
To shake unfastened accounts that want an additional push to shut, sweeten the deal by sending present playing cards or focused unsolicited mail.
Sending a present is a gesture of goodwill to your purchaser and reveals your appreciation for his or her future enterprise. This strategy is particularly efficient for those who can ship a present that’s tied to one thing you realize in regards to the prospect, like a present card to their favourite restaurant or a direct mailer containing their favourite dessert.
TriggersÂ
- Finish of month, quarter, or yr
- Later stage in gross sales cycle
- Excessive-scoring lead
Actions
- Electronic mail containing a present
- Unsolicited mail with a present
