VCCP’s new enterprise machine continues to run successfully – the company lately received Virgin Media and Sage, and has now triumphed in a three-way pitch for Normal Mills’ Outdated El Paso model, which it’ll deal with throughout key markets together with the UK, France and Australia.
The account can be run from London, and the primary work for the Mexican-inspired meals model will go stay globally in January 2023, persevering with the long-running “Make some noise” platform.
Outdated El Paso, which lately labored with Gray London within the UK, has already signed up as a Staff GB sponsor for the 2024 Paris Olympics.
Berengere Dupui, worldwide enterprise unit director, Outdated El Paso, mentioned: “Though Outdated El Paso is a model that has a historical past reaching again over 100 years, there’s an thrilling alternative to transcend a pacesetter inside World Meals’s and set up the model a high 10 household favorite. All through the pitch course of, the VCCP group demonstrated a capability to be a real accomplice in understanding our strategic want to chop via a cluttered market and we look ahead to working in partnership with them shifting ahead.”
