43 TikTok Stats to Know in 2022

Since launching in early 2018, TikTok’s been lined by seemingly each main information publication and racked up hundreds of thousands of downloads globally.

Regardless of its recognition, the app can nonetheless really feel like a little bit of a thriller to entrepreneurs, particularly since TikTok doesn’t all the time disclose key app metrics. 

As somebody who’s gotten sucked into the app, blogged a number of instances about it, hearted a whole lot of posts, and even made a number of movies of my very own, I am pretty sure that this platform will stick round for fairly a while. 

However, fortunately, with mounting knowledge and statistics about TikTok, you do not simply need to take my phrase for it. That will help you make knowledgeable selections about your technique, we’ll cowl key TikTok statistics and info to know, whether or not you’re simply beginning out on the app otherwise you’re trying to replace your technique. 

Already know what stats you’re searching for? Soar there with this desk of contents: 

43 TikTok Stats to Know in 2022

Inside TikTok’s first yr, it reportedly reached 500 million month-to-month energetic persons. Questioning if this was only a fluke or a viral pattern that may simmer down? Suppose once more. In accordance with TikTok and its firm heads, the viewers is likely to be bigger and extra promising than we expect.

• In September 2021, TikTok celebrated reaching 1 billion month-to-month energetic customers. (TikTok)
• Musical.ly, a lip-syncing app which ByteDance bought and merged with TikTok, reportedly had 100 million month-to-month energetic customers when it was bought by TikTok in 2018. (The Verge)
• Douyin, TikTok’s authentic standalone app in China, had 300 million customers on the time Musical.ly merged with TikTok. (The Verge)
• In 2020, TikTok was essentially the most downloaded app globally (850 million downloads), adopted by WhatsApp, Fb, and Instagram. (Apptopia)
• TikTok is the High Free App within the Leisure part of the Apple App Retailer. (Apple App Retailer)

Whereas TikTok’s person base is dominated by Gen-Z in the USA, many millennials have adopted it world wide. And, though it would really feel like TikTok is large within the U.S., the app’s greatest viewers really comes from China, the place the platform known as Douyin.

This is a breakdown of TikTok’s main demographic.

• 52.38% of TikTok customers globally are between the ages of 18 and 24. (Statista)
• The US, Indonesia, and Brazil have the biggest audiences on TikTok as of April 2022. (Statista)
• As of April 2021, 48% of U.S. adults between 18-29 use TikTok, in comparison with 20% of adults between 30-49 and 14% amongst 50-64 yr olds. (Pew Analysis Heart)
• One-quarter of Individuals between 12 and 34 have used TikTok in comparison with 3% of adults aged 35+. (MarketingCharts)
• TikTok is now accessible in additional than 200 nations. (Oberlo)
• Over 22.2 million of TikTok’s month-to-month energetic customers are in Indonesia. (Statista)
• The social media apps Gen Z makes use of most are TikTok, Instagram, and YouTube. (HubSpot Weblog)

TikTok is a fast-paced app. The second you log in, you see a video on the prime of a feed that is algorithmically curated round your pursuits. 

From my very own expertise, I’ve discovered that TikTok can simply trigger you to spend extra time than anticipated watching an infinite stream of usually comedic movies. Since these movies are often between 15 seconds and one minute, it makes the app very best for individuals who want fast leisure on their morning commute or once they’re bored at house.

Due to TikTok’s fast tempo and leisure issue, the stats beneath aren’t that stunning:

• The typical person spends 89 minutes per day on the app, in keeping with a leaked deck from TikTok. (Music Enterprise Worldwide)
• As of September 2021, there are 14.43 million every day energetic customers utilizing the TikTok Android App and the typical person spends 12.3 hours per thirty days utilizing it. (Statista, HootSuite)
• TikTok is without doubt one of the most downloaded apps within the Google Play Retailer. (Statista)
• In accordance with a leaked TikTok deck, the typical person opens the app 19 instances per day. (Music Enterprise Worldwide)
• There are 29.7 million world DAU on the TikTok iOS app as of January 2021. (Statista)
• 88% of individuals on TikTok report that the sound on the platform is central to the general app expertise. (TikTok)
• 68% of TikTok customers say movies utilizing standard songs assist them keep in mind manufacturers higher. (TikTok)
• 36% of customers need to find out about merchandise by means of short-form movies like TikToks or Reels. (HubSpot)
• 55% of customers say TikTok helps them uncover new issues. (Materials)
• 55% of TikTok customers use the platform to analysis manufacturers or merchandise. (TikTok)

• The TikTok neighborhood is extra incessantly and constantly partaking with content material on the platform than they’re on different social media platforms. (Neuro-Perception). 
• When customers see manufacturers natural TikTok content material earlier than their paid advertisements, there’s a 27% improve in model recall. (Neurons Inc.)
• 71% of TikTok customers say the app has a much bigger impression on their lives than different apps they use, and 79% say it evokes them to do new issues in actual life. (TikTok)
• TikTok customers are 1.3x extra more likely to agree that the platform helps them hear totally different views than they usually hear vs. different leisure and social manufacturers. (TikTok & Materials)
• TikTok customers are 1.3x extra more likely to learn about merchandise and developments earlier than their friends.  (Materials & TikTok)

• 2 out of three customers are doubtless to purchase one thing whereas on the platform. (TikTok)
• 50% of TikTok customers have purchased one thing after watching a TikTok LIVE. (TikTok)
• TikTok customers are twice as doubtless as customers of conventional social platforms to suggest a services or products they’ve found on the app and 1.5x extra profitable at convincing others to strive the services or products. (Materials & TikTok)

• Essentially the most adopted creator on TikTok is Khaby Lame with 147.7 million followers. Following shut behind is Charlie D’Amelio with 144.6 million. (Wikipedia)
• One of many earliest branded hashtag challenges was Guess’ #InMyDenim problem. In accordance with TikTok, movies marked with this hashtag have acquired a grand whole of 38.8 million views. (TikTok)
• 77% of TikTok customers like when manufacturers provide you with new challenges, developments, or memes for others to hitch in on. (TikTok)
• TikTok customers say that you just don’t must have hundreds of followers to go viral on TikTok. (TikTok)
• 80% of prime TikTok movies had music and upbeat songs. (Invideo)
• Remixing a TikTok pattern results in a 14% improve in watch time. (TikTok)
• Rapper Lil Nas X credit the success of his music “Outdated City Highway” to TikTok. The music was propelled to #1 on the Billboard High 100 in 2019 after the artist uploaded it to TikTok. (BuzzFeed Information)

This is a compilation of TikTok’s #CowboyChallenge the place individuals carrying regular clothes minimize to themselves in cowboy costumes to the music “Outdated City Highway.”

• TikTokoffers 5 promoting tiers geared toward massive manufacturers. Certainly one of which, a branded hashtag problem, reportedly prices $150,000 per day. (TikTok Pitch Deck Notes First Reported by Digiday)
• TikTok generated an estimated 4 billion in income in 2021. (Bloomberg
• Shopper spending on TikTok has surpassed $2.5 billion globally. (Sensor Tower)
• TikTok has a 4.8-star ranking within the Apple App Retailer and 4.5 within the Google Play Retailer. (Apple App Retailer, Google Play Retailer)
• Bytedance, TikTok’s father or mother firm is valued at $140 billion, making it the world’s most respected startup. (CBInsights)
• TikTok has an advert attain of roughly 885 million individuals. (DataReportal)

The Mysteries of TikTok

Though TikTok is a prime social platform and is ramping up its choices for advertisers, it is nonetheless relatively new. When an organization or startup is new, it is not unusual for management to cover early numbers, even when a model is profitable. In reality, we have seen this with different main corporations like Snapchat and Netflix.

Regardless of the launch of TikTok For Enterprise in mid 2020, there’s nonetheless much more to study as TikTok’s world groups and ByteDance proceed to stay hush-hush about main metrics. Within the coming years, as TikTok continues to attract in additional advertisers, it wouldn’t be stunning if we began to see extra clear details about the app and its person base. 

Within the meantime, If you wish to study extra about TikTok, you possibly can learn up on its quick historical past and early success on this put up, or click on right here to discover a how-to information for utilizing the app. As well as, you possibly can uncover essential TikTok info app on varied web sites: 

Wish to see what different companies are doing on TikTok? Take a look at this roundup of manufacturers on TikTok.