Recipe has gained New York Bakery from Now in a pitch additionally involving Quiet Storm. Now dealt with the enterprise for eight years. New York Bakery claims to be the UK’s main bagel model.
NYB head of promoting Christina Honigfort says: “Having met the workforce at Recipe, I see ardour, satisfaction in what they do, and an in depth concentrate on actually understanding manufacturers which is the inspiration for breakthrough technique and artistic. Their enjoyable, inventive and daring methods coupled with a fantastic number of abilities starting from technique, inventive to in-house manufacturing and media experience, make them an ideal accomplice for the New York Bakery Co. model.”
Recipe MD Ali Morgan says: “New York Bakery Co. is an extremely profitable model already. However the workforce are relentless of their ambition for development, and we love that. Their ardour and power was palpable and infectious all through the pitch course of and we’re extremely proud to be given the chance to face on the shoulder of giants and play our half in writing the subsequent chapter on this beloved bagel’s model story.”
RECIPE WINS NEW YORK BAKERY Co. ACCOUNT
? The UK’s No.1 bagel model has appointed Recipe as their strategic lead company.
? Recipe gained the enterprise following a aggressive pitch in opposition to incumbent company Now and Quiet Storm.
The New York Bakery Co. is among the high 50 FMCG meals and drinks manufacturers within the UK.
It has appointed unbiased inventive company Recipe to guide and steer the model’s 2023 strategic and artistic course.
Based within the Nineteen Nineties, the bagel model is the flagship model within the UK of the world’s largest bakery firm Grupo Bimbo Ltd. Regardless of being the market main bagel model within the UK, New York Bakery Co. has all the time had a challenger mindset which has been a cornerstone to its success thus far.
Working intently alongside the model’s different company companions, Recipe has already begun its strategic planning work.
Christina Honigfort, Head of Advertising and marketing New York Bakery Co. mentioned:
“Having met the workforce at Recipe, I see ardour, satisfaction in what they do, and an in depth concentrate on actually understanding manufacturers which is the inspiration for breakthrough technique and artistic. Their enjoyable, inventive and daring methods coupled with a fantastic number of abilities starting from technique, inventive to in-house manufacturing and media experience, make them an ideal accomplice for the New York Bakery Co. model. Having constructed sturdy relationships with our different companies already, I’m wanting ahead to sharing thrilling new information.”
Ali Morgan, MD at Recipe mentioned:
“New York Bakery Co. is an extremely profitable model already. However the workforce are relentless of their ambition for development, and we love that. Their ardour and power was palpable and infectious all through the pitch course of and we’re extremely proud to be given the chance to face on the shoulder of giants and play our half in writing the subsequent chapter on this beloved bagel’s model story.”
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About Recipe www.reci.pe
Recipe is NOT NORMAL. Sorry to shout, but it surely’s form of a giant factor for us. Recipe didn’t begin within the regular method, we don’t work within the regular method, and gained’t make regular work, as a result of it by no means works in addition to you’d hope.
Recipe is a high UK unbiased company whose purchasers embody Coca Cola, P&G, 888 Holdings, Kingsmill, Audible, Amazon Music, Whyte & Mackay, Sky and Channel 4.
So if you wish to stand out, by no means stand for regular. Get in contact at [email protected]
Rea Hajifanis | Advertising and marketing Lead
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