An open letter to the Content material Advertising Group we serve.
At the moment we have a good time a major milestone, as Rock Content material has been awarded a spot on the Inc. 5000 fastest-growing non-public firms checklist.
To me, this award demonstrates that we’re heading in the right direction. Our mission is to “make Advertising higher whereas having a constructive impression on the world.” and we’re shifting quick to attain that!
The Content material Advertising business is fragmented. This large $400+ billion market lacks a class chief, and we’re right here to take that spot, serving to firms create and deploy nice Content material Advertising methods targeted on delighting the viewers whereas serving to the enterprise develop!
We now make use of over 400 folks remotely in 20 completely different nations and proceed to rent globally. We serve 4,200 clients with a expertise community that exceeds 85,000 freelance writers and designers.
These are nice achievements, however there’s nonetheless lots to be completed!
We’re persevering with to prioritize Rock Content material‘s major mission by way of these 4 pillars:
The Social Influence for our Expertise Community
We’re creating each day alternatives for our in depth expertise community members to flexibly earn cash doing what they love from wherever on the planet. These alternatives are reshaping their lives for the higher in distinctive methods. As their particular person tales unfold, we’ll proceed to put money into the person progress of our expertise community by way of jobs and schooling.
Skilled Training: Rock College
Our academic platform, Rock College, is central to each our mission and our progress technique. We have now already helped over 500,000 college students globally to enhance their Digital Advertising and gross sales expertise with over 25 out there certifications and 150 coaching packages in three languages, and we aspire to proceed doing so.
Social Influence: Rock.Org
As we develop, our social impression initiatives, underneath the Rock.org umbrella, develop too. Created in 2019, we’ve already donated over 50,000 Digital Advertising programs to underrepresented teams — ladies, the black group, folks with disabilities, and the LGBTQIAP+ group. We’ll proceed to offer help on a bigger, international scale. Moreover, we lately joined Pledge 1%, committing 1% of our fairness and our time to help and finance initiatives that align with our mission.
Empowering CMOs with Content material Advertising Options
Making the pivot to a content-first Advertising method will be difficult for a lot of CMOs, given the overwhelming must speed up the completion of huge quantities of high quality content material. Rock Content material‘s a number of software program options and world-class companies crew help our clients on a number of fronts to make high-quality content material manufacturing scalable.
We consider within the energy of content material. Content material is the gasoline that drives the Advertising engine: weblog posts for website positioning, articles for thought management, Interactive content material to have interaction prospects on their buyer journey, and far more. Content material brings worth (and income) at each step of the client journey, from consciousness to advocacy.
In conclusion, we’re honored to comply with the steps of different distinctive alums, like Intuit, Microsoft, Jamba Juice, Timberland, Clif Bar, Patagonia, and Oracle. We consider that is solely the start of what Rock Content material can do within the Content material Advertising area.
Being an Inc 5000 Honoree is really a recognition that we’re shifting in the best path. We’re dedicated to persevering with to develop our purchasers’ outcomes, broaden our international attain, and assist much more CMOs and professionals obtain skyrocketing outcomes with higher Advertising and high quality content material whereas making a constructive impression worldwide.
