Google’s John Mueller stated on Twitter that “numerous SEOs & websites produce horrible content material that is not value indexing,” when somebody was complaining his content material was not listed. “Simply because it exists does not imply it is helpful to customers,” he added.
It’s actually exhausting for SEOs and/or web site house owners to consider their content material is just not horrible. Heck, some or possibly loads of the content material I produce is borderline horrible. However possibly, simply possibly, a benchmark for in case your content material is just not horrible is that if Google spends the time to index that content material.
Clearly, it ought to work the opposite method round. It is best to produce content material that you recognize is high quality, that isn’t horrible. Then Google will determine it out and index it. However on the similar time, in case your content material is just not being listed, or a few of it isn’t being listed, and it isn’t a technical concern, then Google thinks the content material is just not worthy of being listed.
In case your content material is just not listed, does it make your content material “horrible”? I’m not certain I might go that far. However it doesn’t meet the standard thresholds for Google to index the content material.
Right here is John’s tweet in context right here:
Nicely, numerous SEOs & websites (maybe not you/yours!) produce horrible content material that is not value indexing. Simply because it exists does not imply it is helpful to customers.
— 🥔 johnmu (private) up to date for 2022 🥔 (@JohnMu) August 16, 2022
Discussion board dialogue at Twitter.