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From getting on the radar of your influencers to activating model advocacy amongst them, influencer engagement is a course of – but it surely would not must be a troublesome one. The important thing to constructing relationships along with your influencers is to grasp, first, that there are completely different levels of engagement all through the connection course of.
As firms determine the place to speculate their restricted advertising assets, there’s a distinct alternative to give attention to investing in relationships. — Lee Odden
This week, we launched Traackr’s Relationship Funnel, and the flexibility to trace the 5 key levels of your influencer relationships throughout the platform — from consciousness to advocacy. The objective of this new characteristic is to assist customers monitor the place every distinctive relationship is within the influencer engagement journey, with a purpose to construct profitable methods and measure progress.
Monitor your influencer relationships
You wouldn’t suggest in your first date – Don’t soar the gun in your influencer relationships.
Now you possibly can replace and look at exactly which key stage your influencers are in, observe your progress, and higher perceive when it is time to suggest. Climbing the ladder of social engagement is simpler when you possibly can see the place you might be and know the place you’re going.
Set possession of an influencer relationship to make cross-team collaboration straightforward, too. Any time a relationship proprietor or relationship stage is ready to an influencer, the exercise can be added to the dialog historical past, together with the remainder of your engagement historical past, so you possibly can observe influencers’ progress by means of the relationship funnel.
Handle your relationship funnel
Taking an influencer from utterly unaware to an advocate on your model or message is feasible.
You may visualize the method in Traackr’s Relationship Funnel, and watch your influencer relationships progress over time.
Influencer discovery is simply step one of influencer advertising applications. Understanding your relationships, managing conversations, monitoring your progress, and measuring your success are the subsequent key steps in constructing a profitable influencer program.
